Mutuwu poyamba unkawoneka ngati aWalmartnkhani.Walmartndi poyambira bwino, chifukwa mwina ndi njira yodziwika bwino-.
Walmartadalengeza mu 2024 kuti akutulutsa zilembo zamashelufu amagetsi kumasitolo masauzande angapo pofika chaka cha 2026. Pambuyo pa woyendetsa ndege ku Texas, adaganiza zopanga zazikulu. Kodi Walmart amagwiritsa ntchito bwanji dongosololi? Zinthu ziwiri: Choyamba, ogwira ntchito amasintha mitengo pogwiritsa ntchito pulogalamu ya m'manja-ntchito yomwe inkatenga masiku awiri tsopano ikungotenga mphindi zochepa. Chachiwiri, nyali zowunikira zimathandizira ogwira ntchito kupeza mwachangu zinthu zomwe zimafunikira kubweza kapena kutola. Kwa sitolo yayikulu yomwe imayang'anira ma SKU masauzande ambiri, izi zikuyimira ndalama zenizeni pakupindula bwino.
Komabe, Europe yakhala ikuchita izi kwazaka zambiri.Metroku Germany kudalowa mumasewerawa chapakati-90s-mwina 1995, ngakhale izi sizinatsimikizidwe kwathunthu-pamene kampani ina yaku Sweden idapambana kontrakiti ya masitolo awo a Cash & Carry. Pafupifupi zaka 30 m'mbuyomo kuposa zomwe anthu ambiri amaganiza kuti ndi "teknoloji yatsopano."
Chifukwa chake andale aku America atayamba kudandaula za "mitengo yowonjezereka" chilimwe chatha, anthu aku Europe akhala ndi zinthu izi mpaka kalekale ndipo palibe amene akuchita zipolowe m'misewu pamitengo ya buledi.
Zambiri pa mkangano umenewo pambuyo pake. Choyamba, zambiri za omwe akugwiritsa ntchito zinthu izi.
United States Retailers
Krogeradayamba kuyesa nthawi ina cha 2018, mwina kale pang'ono, ndipo yakula mpaka masitolo mazana angapo tsopano. Makina awo ali ndi dzina lapamwamba-EDGE something, lomwe likuimira Enhanced Display for Grocery Environment-komanso kusonyeza mitengo, akhoza kusonyeza zambiri zokhudza kadyedwe, malonda ogwirizana ndi makonda anu, ndi makuponi. CEO wawo panthawiyo adanena zabwino kwambiri zomanga chilengedwe chokhazikika chomwe chimayendetsedwa ndi data. Chodziwika bwino cha Kroger chinali kuyankha kwawo pazovuta za "kukwera mitengo"-"Kunena zomveka, Kroger sanagwiritsepo ntchito mitengo yamawotchi." Uwu ndi mawu amphamvu, ndipo chifukwa chake mkanganowu suli vuto-tiwonjezedwanso mtsogolo.
Amazon MwatsopanondiZakudya Zonsenawonso, ndithudi. Amazon ikufuna kuyesa{1}}zaukadaulo wa m'sitolo{2}}zolemba zamashelufu zamakompyuta zimapanga mgwirizano ndi Just Walk Out Checkout-njira yawo yaulere.Kohl ndianali kale, kuwagwiritsa ntchito kuyambira cha 2015 kapena kupitilira apo, kuwapanga kukhala m'modzi mwa omwe adatengera kale ku USZolingaayambanso kutumizidwa, ngakhale kagwiritsidwe ntchito kake ndi kosiyana pang'ono-amagwiritsa ntchito kwambiri pulogalamu yamagetsi a shelf label kuti ayambe -kulowetsamo masanjidwe a sitolo ndi mashelufu, monga chida chowongolera mashelufu.
Europe
Msika waku Europe uli ndi milandu yomwe imapangitsa kuti kutumizidwa ku America kuwoneke ngati kocheperako.
Germany
Germany mwina ndi yaukali kwambiri. TheAldiabale akuchita zinazake za Chijeremani pakali pano-akuwotcha movomerezeka-ndi ogulitsa angapo nthawi imodzi. Osachepera atatu kapena anayi ogulitsa akupikisana, kuphatikiza kampani yaku Korea ndi yaku France. Kusuntha kwakanthawi: bwanji musankhe wogulitsa m'modzi pomwe mutha kuwapanga kupikisana nawo?Aldi Südali ndi zida zogulitsira mwina zana-pakali pano, koma sakufulumira kuchita. Pakadali pano pali unyolo wina waku Germany-Kaufland-kutulutsa magawo kaye, ndiLidladalowa-ndi m'modzi mwa ogulitsa ku Europe.
Koma chowonadi chotenga chimachokeradm, malo ogulitsa mankhwala. Mnyamata wawo wa IT anangonena mosapita m'mbali{1}}china chake chokhudza kubweza ndalama zomwe zakhala zikukulirakulirabe, ndichifukwa chake amapitiliza kuyesa. Ndizomveka mukaganizira-dm amagwiritsa ntchito mitengo yokhazikika, ndiye akufulumizitsa chiyani kwenikweni? Sikuti wogulitsa aliyense amafunikira izi.
France
Dziko la France lili ndi mwayi wabwinoko pano-m'modzi mwa ogulitsa mashelufu akulu kwambiri padziko lonse lapansi ali ku likulu lawo. Pali aCarrefournkhani yofunika kudziwa: sitolo ina ku Paris idayika zilembo masauzande nthawi imodzi, kuphatikiza kapangidwe ka tawuni, chakudya chamagulu, ndi ntchito zakomweko zonse pamodzi. Anthu a ku Ulaya ndi ovuta kwambiri kuposa aku America pankhani ya malingaliro ogulitsa.
Netherlands
Kulankhula zaukadaulo-Albert Heijnku Netherlands wabwera ndi china chatsopano. Kuyambira mu 2023, adayesa AI-yotengera "kuchotsera": zinthu zimangotsika mtengo malinga ndi tsiku lotha ntchito-kutsala pang'ono kutha, m'pamene kuchotserako kumakwera. Algorithm imayang'ana malo, kukwezedwa, nyengo, kugulitsa mbiri yakale, ndi zosungira. Wina wa gulu lawo lokhazikika adati, masitolo akuluakulu amataya zinthu zambiri tsiku lililonse, ndipo akuganiza kuti ndizochuluka. Ngati izi zikuyika chiwopsezo muzakudya, izi zokha zimalungamitsa ukadaulo.
United Kingdom
Deta yabwino ku UK ndizovuta kupeza. Kutumiza kwamwazikana, palibe mwadongosolo.
Norway
Norway ikuyenera kutchulidwa mosiyana. Mmodzi mwa akuluakulu a golosale-yomwe ali ndi data yeniyeni yosonyeza kukhutira kwamakasitomala pambuyo poika zilembo zamashelufu amagetsi, chifukwa ogula ankakonda zambiri zamalonda ndi zina zonse. Mosayembekezeka-malebulowa amaganiziridwa kuti ndi masewera chabe, koma makasitomala amazindikira ndikusamala. Ogula aku Norwegian adazolowera kale mitengo ya golosale ikusintha pafupipafupi.
Koma mu Ogasiti 2024, nkhani zazikulu zidatuluka ku Norway: oyang'anira mpikisano wawo adapereka chindapusa chachikulu pamagolosale angapo chifukwa chogawana zambiri zamitengo mosaloledwa. Ngakhale kuti inali yokhudza "osaka mitengo" m'malo molemba mashelufu amagetsi okha, nkhaniyi inali yowopsa kwa makampani onse-ngati umisiri wowonetsetsa kuti mitengo ikugwiritsidwa ntchito molakwika, pali zoopsa zomwe zingachitike.
Asia
Zomwe zikuchitika ku Asia ndi nkhani yosiyana kotheratu.
Japan
Japan mwina ndiye nkhani yosangalatsa kwambiri. Boma lidakhazikitsa tsiku lomaliza: masitolo ogulitsa ayenera kukhala ndi RFID kapena mashelufu apakompyuta pofika chaka cha 2025. Chifukwa chake unyolo waukulu-7-khumi ndi chimodzi, FamilyMart-sikusankha kutengera ena, akukakamizika. Kaya akwaniritsa cholinga chimenecho ndi funso lina, koma udindo ulipo.
China ndi Korea
Kufufuza ku China ndi Korea sikunali kozama monga momwe kumayenera kukhalira. Chodziwika ndichakuti samangotengera{1}}akupanga. Pali wogulitsa wamkulu m'modzi waku China komanso waku Korea m'modzi yemwe amasewera kwambiri padziko lonse lapansi. Mayina awo amawonekera m'mayanjano osasinthika nthawi zonse. Maonekedwe a ku Korea ndi osangalatsa chifukwa ogula amakhala omasuka ndi kulipira kwa mafoni a m'manja moti NFC-malebulo otsegula amamva kuti ndi achilengedwe. Koma pali zambiri zomwe zikuchitika m'misika iyi zomwe sizikujambulidwa pano.
Misika Ena
Canada
Ena mwa maunyolo akuluakulu adayamba kutulutsa kwakukulu posachedwa, ndipoOmveraanali mmodzi wa iwo. Palibe zambiri zonena za Canada. Zikuchitika, ndi zazikulu, koma palibe makamaka kulenga.
Australia
Adoption ikukwera mwachangu ku Australia. Koma palibe njira zopangira zida zomwe zapezeka panobe.
Ogulitsa Ang'onoang'ono
Palinso kagawo kakang'ono komwe muyenera kukumbukira: malo ogulitsira ku Brooklyn, New York. Mwiniwakeyo ananena zinazake monga, Lachisanu loyamba m’mawa ataika zilembo zamashelufu amagetsi, analowa m’sitolo ndipo mitengo yotsatsa inali itayamba kale kugwira ntchito atatsegula-ndi pamene anadziwa kuti chinali chisankho choyenera. Nthawi zina malingaliro a sitolo yaing'ono amakhala enieni kuposa makampani akuluakulu a makampani.
Sweden
Dziko la Sweden ndi amodzi mwa malo opangira ukadaulo-pali kampani komweko yomwe idayamba cha m'ma 1990s ndipo imadzinenera kuti ndi imodzi mwamalo oyamba kugulitsa mashelufu amagetsi m'masitolo.
Mkangano wa "Surge Price".
Mu Ogasiti 2024, ma Senators aku USElizabeth WarrenndiBob Caseyadalemba kalata yochenjeza Kroger kuti zilembo zamashelefu apakompyuta zitha kulola masitolo ogulitsa kuti agwiritse ntchito "mitengo yamphamvu," mitengo ikukwera kutengera nthawi ndi nyengo kuti "apeze phindu lalikulu." Wandale wina wa ku New York adatsatira kutsutsa, kufananiza ndi njira yopangira mitengo ya Uber.
Kodi kuda nkhawa kumeneku n'koyenera?
Ofufuza ochokera m'masukulu angapo abizinesi-imodzi inali UC San Diego{1}}anasanthula data kuchokera m'masitolo akuluakulu m'maboma angapo. Pomaliza: kusintha kwamitengo musanayambe komanso mutagwiritsa ntchito zilembo zamashelefu apakompyuta zinali zofanana. "Ngati zilembo zamadijito zidapangitsa kuti mitengo ichuluke, mungayembekezere kuwona kusintha kwamitengo ...
Chifukwa chiyani masitolo ogulitsa zakudya sangagule mtengo ngati Uber? Malongosoledwe a ochita kafukufukuwa ndi osapita m’mbali: "Mosiyana ndi Uber kapena mahotela, masitolo ogulitsa zakudya sapanga ndalama pa katundu aliyense payekha{0}}amapanga ndalama pa dengu lanu lonse ndi kukhulupirika{1}kwanthawi yaitali. Malo ogulitsa zakudya amakhala ndi malire ochepa pa katundu aliyense payekha, ndipo kukweza mitengo mosayembekezereka, ngakhale pa chinthu chimodzi chokha, kungapangitse ogula kuti asiyane nawo."
Wofufuza wina ananena mosapita m'mbali kuti: "Lingaliro lakuti masitolo angakweze mitengo ya chinthu chilichonse payekhapayekha kuti achepetse masenti 50 owonjezera kwa makasitomala-ndizodabwitsa."
Ndiye kodi zilembo zamashelufu amagetsi amachita chiyani?Kuchotsera pafupi-zinthu zotha ntchito (kuyerekeza kukusonyeza kuti mitengo ya zinthu zowonongeka ikhoza kuchepetsa kuwonongeka kwa chakudya ndi 20%, ngakhale kulimba kwa chiwerengerocho sikudziwika), kuwongolera zilembo-kusintha kagwiridwe kake, kuchepetsa zolakwika zamitengo (kuchepetsa kusiyana pakati pa mitengo ya mashelufu ndi mitengo ya scanner), komanso kuyang'anira bwino zinthu. Osati zoipa kwenikweni.
N'chifukwa Chiyani Masitolo Ambiri Sanagwiritse Ntchito Pakalipano?
Yankho lodziwikiratu ndilomtengo, koma ndizovuta kwambiri kuposa zimenezo.
Zolemba zokha zimatha $15-25 iliyonse-zinambala zosiyana zochokera kumadera osiyanasiyana-zimene zimamveka bwino mpaka masamu apangidwa pa sitolo ndi ma SKU zikwi khumi. Koma imeneyo si nkhani yeniyeni. Ndizo zonse zozungulira izo. Wina yemwe adagwira ntchito yoyendetsa ndege adati kuphatikiza kwa POS kokha kunatenga miyezi yayitali kuposa momwe aliyense amayembekezera. Machitidwe obadwa nawo, nkhani zamasanjidwe a data, zovuta zanthawi zonse. Ndiyeno pakufunikabe zipata, kuphunzitsa ogwira ntchito, ndi theka la nthawi yomwe chithandizo cha ogulitsa chili mu nthawi yosiyana.
Koma nali funso lofunikira: kodi sitolo iliyonse imafunikiradi izi? Monga tanenera kale ndi dm-Germany drugstore, mitengo yokhazikika-bwanji amathamangira kukhazikitsa ukadaulo womwe umafulumizitsa kusintha kwamitengo komwe sapanga? Mfundo zofananirazi zachokera ku malo ogulitsa zakudya ku Midwest omwe adaganiza zosiya. Mnyamata wawo wamitengo adati amasintha mitengo kamodzi pa sabata, mwina kawiri patchuthi, si Walmart. Kuwerengera kwa ROI kumangogwira ntchito ngati zosintha pafupipafupi zikuchitika.
Palinso ambali ya ntchitokuti anthu salankhula zambiri, ndipo sizikumveka bwino. M'misika ina-kumadera akumwera chakum'mawa kwa Asia, mwina India, madera ena a ku Africa-ntchito ndiyotsika mtengo kwambiri moti zongoyerekeza zimasokonekera. Chifukwa chiyani mumawononga ziwerengero zisanu ndi chimodzi paukadaulo pomwe anthu amatha kulipidwa kuti asinthe ma tag a mapepala? Zidziwitso zabwino za komwe kwenikweni kuchokokerako kulibe. Mwinamwake zimasiyanasiyana kwambiri ndi dziko, ndi mzinda ngakhale.
Ndiyeno pali ichikugawanika kwaukadaulonkhani yomwe idabwera powerenga za othandizira osiyanasiyana. Ma protocol siwokhazikika. Ena amagwiritsa ntchito RF, ena amagwiritsa ntchito NFC, pamakhalabe infuraredi yoyandama kwinakwake. Ndiye ngati wogulitsa akugwira ntchito m'madera angapo-m'misika yayikulu m'dziko lina, amagulitsa kumayiko ena{4}}atha kukhala ndi makina osiyanasiyana omwe salankhulana. Izi zitha kukhala chifukwa cha osewera ena akuluakulu padziko lonse lapansi, ngakhale palibe amene angatsimikizire pa mbiriyo.
