Kulemba Zogulitsa Pamalonda: Mitundu, Zofunikira Zotsatira, ndi Njira Zabwino Kwambiri

Zolembera zamalonda zimakhala ndi zilembo zonse za m'sitolo - zozindikiritsa zinthu, mitengo ya mashelufu, zoululira zovomerezeka, ma barcode, komanso masikirini a digito omwe amasintha mitengo pamitengo yonse m'mphindi zochepa. Kwa oyang'anira sitolo ndi ogwira ntchito, kumvetsetsa zomwe lebulo iliyonse imafunikira komanso komwe kuyenera kumayambira ndiye poyambira kuti mupeze zolondola.

Bukhuli likukhudza mitundu khumi ya malembo omwe ogulitsa ambiri amagwira nawo, zofunikira zotsatiridwa zomwe nthawi zambiri zimakopa ogwiritsira ntchito mosazindikira, komanso njira zabwino zozikidwa pa momwe kulemba kumalephera kugwira ntchito.

Mitundu 10 ya zilembo zamalonda

1. Zolemba zamalonda

Zophatikizidwa mwachindunji ku chinthucho, zilembo zamalonda zimakhala ndi chidziwitso chofunikira kwambiri: dzina, mtundu, kulemera kapena kuchuluka kwake, ndi zofunikira monga zosakaniza, zida, kapena malangizo osamalira. Kwa katundu wamtundu, wopanga amapanga chizindikirocho. Pazinthu zachinsinsi-zaulemu, wogulitsa amakhala ndi udindo wonse - kuphatikiza chilichonse chofunidwa ndilamulo. Kusiyanako kuli kofunika chifukwa-zolakwika zamalebulo sizingabwezedwenso kwa ogulitsa.

2. Zolemba zamtengo

Zolemba zamitengo zimawonetsa mtengo wogulitsa ndi zotsatsa zilizonse. M'madera ambiri, kulipiritsa nthawi zonse pamwamba pa mtengo womwe ukuwonetsedwa ndi lamulo, osati nkhani ya kasitomala. Kwa ogulitsa omwe amakwezedwa pafupipafupi, chiwopsezo cholemba nthawi zambiri chimakhala kumapeto kwa kutsatsa - pomwe chotsitsacho chimakhalabe mtengowo ukadzadzale.

3. Zolemba m'mphepete mwa alumali

Zolemba zam'mphepete mwa alumali zimakhala kutsogolo kwa shelufu ndikutumikira anthu awiri nthawi imodzi: makasitomala akuyang'ana ndi antchito kubweza kapena kuyendetsa macheke a planogram. Malo ogulitsira apakati-akuluakulu amatha kukhala ndi zilembo 20,000 kapena kupitilira apo, zomwe zimapangitsa kuti izi zikhale zapamwamba kwambiri-zochuluka komanso zolemetsa-zochuluka kwambiri m'magolosale.

4. Zolemba za barcode

Zolemba za barcode zimayika zidziwitso zamalonda kuti zisakanidwe potuluka komanso polandila ndi kusanthula ntchito. TheGS1 barcode system- EAN-13 yogwiritsidwa ntchito padziko lonse lapansi komanso UPC-A ku North America - ndiyomwe imadziwika padziko lonse lapansi. Malebulo amafunikira kwambiri pano kuposa momwe amawonekera: ma barcode osindikizidwa m'lifupi mwazoni yabata, osasunthika bwino, kapena opaka pamalo opindika kapena owala amalephera kusanthula modalirika. Kukanika kulikonse komwe sikulephera kumawonetsa kusiyanasiyana kwazinthu ndikuchedwetsa kutuluka.

5. Zolemba za QR

Kumene barcode imasunga chizindikiritso chokhazikika, nambala ya QR imalumikizana ndi zinthu zambiri: masamba azinthu zonse, nkhokwe zazakudya, malangizo obwezerezedwanso, kapena NFC-yolowetsa pulogalamu yakukhulupirika. Ogulitsa amagwiritsa ntchito manambala a QR kuti alumikizane ndi mashelufu okhala ndi zidziwitso zochulukira za digito, makamaka malo akakhala ocheperako. Pogwira ntchito, manambala a QR pa shelufu amalolanso ogwira ntchito kuti atenge zambiri za masheya osatuluka m'njira.

6. Zolemba zovomerezeka ndi zowongolera

Ili ndilo gulu lomwe anthu ambiri amaliona mopepuka komanso lomwe limakhala ndi zotsatira zoyipa kwambiri. Zofunikira zovomerezeka zimasiyana malinga ndi gulu lazinthu komanso msika. Zitsanzo zodziwika bwino ndi izi:

• Chakudya ndi chakumwa:mndandanda wazinthu, kulengeza za zomwe sizili bwino, zokhudzana ndi thanzi, chizindikiritso cha tsiku, ndi dziko lomwe adachokera - lolamulidwa ndi EULamulo (EU) No 1169/2011
• Mankhwala a Chemical:Zizindikiro zangozi pansi pa GHS (Globally Harmonized System) kapena EU CLP miyezo
• Zovala:zokhutira ndi fiber, dziko lopangidwa, zizindikiro za chisamaliro
• Zamagetsi:Chizindikiro cha CE (EEA), chizindikiritso cha FCC (US), kutsata kwa RoHS

Ogulitsa omwe amagulitsa zachinsinsi-zolemba zolemba amatsatira zomwe opanga - sapereka udindowo kwa ogulitsa. Kulephera kusunga malembo ovomerezeka m'magulu azakudya kapena mankhwala kumatha kubweretsa kukumbukiridwa kwazinthu ndi kulipira chindapusa, osati madandaulo okha.

Gawoli likupereka mwachidule. Funsani katswiri wazamalamulo kapena wotsatira kuti akutsogolereni pamagulu anu azinthu ndi misika yoyendetsera ntchito.

7. Zolembapo ndi zolembera

Zolembapo zimawonekera pamakatoni akunja ndi pallets m'malo mwazogulitsa zokha. M'makampani ogulitsa, amaphatikiza kulandira, kuyika{1}}kutali, ndi malangizo oyendetsera. Mu e-kukwaniritsa malonda, malembo otumizira katundu, ma adilesi obwerera, ndi zolemba zonyamula zonse ziyenera kukhala zolondola - zolakwika apa zikutanthauza kuti maoda afika komwe akupita kolakwika kapena zobweza zimakhala zosakonzedwa.

8. Zolemba pashelufu zamagetsi (ESLs)

Zolemba zamashelufu zamagetsisinthani ma shelufu a mapepala ndi zowonetsera zazing'ono za digito - nthawi zambiri e-inki - zolumikizidwa popanda zingwe ndi makina oyang'anira. Mitengo kapena chidziwitso chazinthu zikasintha, zosinthazo zimaperekedwa pakati ndipo zimafalikira ku zilembo zamtundu uliwonse, popanda kusinthidwa ndi manja.

E-ma inki ESL amawononga mphamvu pokha poonetsa kusintha. Mitundu yambiri yamalonda imatha kukhala ndi moyo wa batri kuyambira zaka 3 mpaka 7 kutengera kachulukidwe kake, pomwe mabizinesi ena-magiredi amavotera apamwamba. Kupitilira moyo wa batri, mwayi wofunikira kwambiri ndi nthawi: sitolo{6}}kusintha kwamitengo komwe kumatenga maola ambiri ndi pepala kumatha kutha mphindi zochepa ndi ma ESL.

Mitundu ina ya ESL imagwiranso ntchito ndi NFC, yomwe imalola makasitomala kusanthula tagi kuti adziwe zambiri zamalonda - mlatho wothandiza pakati pa mashelufu ndi zinthu za digito. Kuti muwone mwatsatanetsatane momwe machitidwewa amagwirira ntchito, onani mwachidule ichimomwe zilembo zamashelufu zamagetsi zimagwirira ntchito.

9. Zolemba za RFID

Ma tag a RFID (Radio Frequency Identification) amaika khodi data yamalonda yomwe imatha kuwerengedwa popanda mawaya popanda mzere-wa-kuscan scan, komwe kuli kusiyana kwakukulu kwa magwiridwe antchito ndi ma barcode. Pogulitsa, RFID imathandizira kuwerengera kuchuluka kwa katundu - phale lathunthu la stockroom limatha kuwerengedwa pamasekondi m'malo mosanthula chinthu ndi chinthu. Malonda amafashoni ndiwo ayamba kutsatiridwa kwambiri, pomwe kuchuluka kwa SKU (makulidwe angapo ndi mitundu ya chinthu chomwecho) kumapangitsa kuti kutsata kolondola kwazinthu kuchepetse-pa{6}}zogulitsa. RFID imakhala ndi mtengo wokwera-pazolemba zilizonse kuposa ma barcode, motero bizinesi ndiyolimba kwambiri-m'magulu ochulukirachulukira okhala ndi zovuta zambiri.

10. Kukhazikika ndi zolemba za eco-

Malebulo osungika amalankhulana ndi zotsimikizira za chilengedwe kapena zachikhalidwe: satifiketi yachilengedwe, zinthu zobwezerezedwanso, Fair Trade, B Corp, kapena nkhanza{{0}zaulere. Chifuniro cha ogula pazidziwitsochi chikukulirakulira, ndipo kuunika koyang'anira momwe zonenerazi zimapangidwira zikuchulukira pambali pake. Ndondomeko ya EU yomwe ikubwera ya Green Claims Directive - yomwe ikupita patsogolo pamalamulo a - ikufuna kutsimikizira zonena za chilengedwe pazamalonda ndi zolemba. Zonena zosamveka bwino kapena zosatsimikizirika zokhazikika zikukhala zowopsa mwalamulo m'misika yayikulu. Ogulitsa akuyenera kuyang'anira ma eco{7}}malebulo ogwirizana ndi zolemba zina zilizonse.

Zofunikira pakutsata ndi gulu lazinthu

Gome ili m'munsili likufotokozera mwachidule zofunikira zovomerezeka zolembera m'magulu onse ogulitsa. Zofunikira zimasiyana malinga ndi msika - tsimikizirani malamulo am'deralo musanazitsegule kudera latsopano.

Chidziwitso pa tsiku lolemba:"Zabwino kwambiri m'mbuyomu," "kugwiritsa ntchito," ndi "kugulitsa ndi" sizingasinthidwe. Zowongolera zambiri zimawapatsa matanthauzo apadera azamalamulo okhala ndi tanthauzo lachitetezo cha chakudya. Kugwiritsa ntchito mawu olakwika pazakudya ndi kulakwitsa kotsatira, osati kusankha mwamalembedwe.

Mitengo yamayunitsindi chinthu chomwe chimaphonya nthawi zambiri. Udindo wowonetsa mtengo pagawo lililonse lokhazikika limodzi ndi mtengo wogulitsa ukugwira ntchito ku EU, UK, Australia, ndi mayiko angapo aku US azakudya ndi golosale. Nthawi zambiri anthu ogulitsa amanyalanyaza malo atsopano kapena oyambitsa-matchanelo amalonda, pomwe shelufu{3}}yomwe mwina palibe.

Zolemba pamapepala motsutsana ndi zilembo zamashelufu apakompyuta: momwe mungasankhire

Kusankha pakati pa zolemba zamapepala ndi mashelufu amagetsi ndi ntchito ya kukula kwa sitolo, zovuta zamitengo, ndi mphamvu zogwirira ntchito - osati zokonda zaukadaulo.

Kwa ogulitsa ambiri odziyimira pawokha, zolemba zamapepala ndizoyambira poyambira. Mlandu wogwirira ntchito wa ma ESL umalimba ngati kusintha kwamitengo kumachitika pafupipafupi (zogulira, zogulitsa mankhwala), pomwe masitolo ali akulu mokwanira kuti zilembo zamanja zimagwiritsa ntchito maola ambiri ogwira ntchito, kapena mitengo ikafunika kuphatikizidwa ndi zinthu zapakati kapena dongosolo la ERP.

Ogulitsa omwe akuwunika ndalamazo amatha kugwiritsa ntchito manambala pogwiritsa ntchito aESL ROI Calculatorzomwe zimadalira pamtengo waposachedwa wa ogwira ntchito, kuchuluka kwa zolakwika, komanso kusinthika pafupipafupi. Kuti mufananize mwachindunji njira ziwirizi pazochitika zothandiza, onaniESLs motsutsana ndi zilembo zamapepala.

Ngati mukuganiza za hardware ya ESL,zogulitsa zogulitsira pakompyuta shelufu zosankhakuyambira ma tag ang'onoang'ono a e{0}}a inki mpaka masikirini akuluakulu amitengo ya digito kutengera mashelufu ndi zofunikira zowonetsera.

Njira zabwino zolembera zolemba zamalonda

Sinthani ma tempulo a zilembo musanayambe sikelo

Tanthauzirani mawonekedwe osasinthasintha amtundu uliwonse wa lebulo - makulidwe a zilembo, magawo ofunikira, ndi malo oyika - musanawonjezere magawo kapena malo atsopano. Ma templates osagwirizana amapanga sitolo yowoneka bwino ndikupangitsa kuyambiranso kukhala kovuta. Lamulo lothandiza: ngati antchito awiri apanga zilembo zomwezo paokha ndipo sizikufanana, template yanu imakhala yosamvetsetseka.

Pangani ndondomeko yosinthidwa yosinthidwa ndi umwini

Kusintha kulikonse kwamitengo, kukhazikitsidwa, ndi kutha kwa zotsatsa-tsiku limafunikira ndondomeko yofananira ndi malebulo: amene akuyambitsa, ndani amene adzachite, ndi mmene kutsirizitsa kumatsimikizidwira. Kulephera kofala komanso kokwera mtengo kwambiri kwa malembo m'masitolo ndi zilembo zotsatsira zomwe zatsala pambuyo poti malonda atha - kasitomala akafika akuyembekezera mtengo wotsatsa ndipo amalipidwa mtengo wonse potuluka. Kukonza ndikuphatikiza kuchotsedwa kwa malebulo kutsiku lomaliza la zokwezera pokonzekera, osati m'mawa wotsatira.

Fananizani zida zosindikizira ndi voliyumu yeniyeni

Makina osindikizira otenthetsera pakompyuta amagwira ntchito-zochepa mphamvu (zochepera mazana ochepa patsiku). Malo okwera-ochuluka - grocery, pharmacy, katundu wamkulu wamba - amapindula ndi makina osindikizira otenthetsera m'mafakitale omwe amatha kutulutsa mwachangu komanso kutulutsa kwapamwamba kwambiri. Kugwiritsa ntchito zida zapakompyuta pamalo okwera-kumapangitsa kuti zosindikiza zikhale zosagwirizana kwambiri zomwe zimakhudza kudalirika kwa scan ya barcode pakapita nthawi. Ngati kulephera kwa sikani ya barcode pakulandila kapena potuluka kupitilira 1-2%, kusindikiza kwabwino ndikomwe kungakuthandizireni.

Konzani zowunikira zolemba pambuyo pa kukwezedwa kulikonse

Kuwunika ma label nthawi ndi nthawi - kutsimikizira kuti zilembo zilipo, zomveka, zoyikidwa bwino, ndipo - zomwe zikuchitika pano zimapeza zovuta makasitomala asanachite. Kuwunika kumakhala kofunikira kwambiri pakatha kukwezedwa komanso kukonzanso planogram. Mndandanda wosavuta wowunika uyenera kukhudza: zilembo zonse zamitengo zomwe zilipo, zotsatsa zachotsedwa kapena kusinthidwa, kuyesa kwa barcode pa 10% ya zilembo zatsopano kapena zosindikizidwanso, ndi zilembo zamalamulo osawonongeka komanso osabisika.

Gawani udindo wamalebulo pazochitika zonse

Zolakwa zolembera zimapitilira pamene umwini wagawika. Kugula kumafunika kumvetsetsa kuti ndi zilembo ziti zomwe zimayenera kunyamula. Zochita zimagwira ntchito ndikuzisamalira. Kutsatsa kumayendetsa zotsatsa zomwe zimafuna kusintha kwamitengo. Kutsatira kumayang'anira zosintha zamalamulo. Zochita izi zikapanda kulumikizana, zilembo zimasokonekera m'njira zomwe palibe dipatimenti imodzi yomwe imagwira. Kupereka munthu m'modzi kapena gulu ngati mwiniwake wa makina olembetsera - okhala ndi zopinga{7}}zowoneka bwino - ndiye kukonza kwadongosolo.

Tsatani chizindikiro-madandaulo okhudzana ndi dongosolo

Mikangano yolakwika yamitengo ndi madandaulo osowa chidziwitso ndizizindikiro, osati zochitika zokha. Ngati madandaulo opitilira awiri kapena atatu okhudza mtundu womwewo wa lebulo akuwoneka m'mwezi, izi zikuwonetsa kulephera kwa njira, osati kulakwitsa kwa antchito. Mtundu wa madandaulo odula mitengo, malo, ndi gulu la zilembo zimatenga mphindi ziwiri ndipo zimapangitsa kuti mawonekedwe aziwoneka mkati mwa milungu ingapo.

Zolakwitsa zodziwika bwino - ndi zoyenera kuchita m'malo mwake

Kusiya zilembo zotsatsira malonda akatha.Mangani kuchotsa zilembo muzokonzekera zotsatsira, zomwe zikufika kumapeto - zomwe sizinachitike m'mawa wotsatira ngati kuganiza motsatira.

Kusowa kwamitengo.Musanalowe mumsika watsopano kapena kuyambitsa-tchanelo chamalonda, tsimikizirani zofunikira zamitengo yanu. Amagwiritsidwa ntchito m'malo ochulukirapo kuposa momwe ogulitsa ambiri amayembekezera, ndipo nthawi zambiri sapezeka pamndandanda wazinthu zapaintaneti pomwe palibe chofanana ndi shelefu. Kuti muwone zomwe zimachitika mitengo yowonetsedwa ili yolakwika, onanizotsatira zowongolera ndi zogwirira ntchito za mawonetsedwe olakwika amitengo.

Kuchepetsa ziyeneretso zachinsinsi-zotsatiridwa ndi zilembo.Ogulitsa akuyambitsa-zogulitsa zawo nthawi zina amayang'ana kwambiri kamangidwe kazolongedza ndipo amaphonya zilembo zofunika. Pazakudya makamaka, mndandandawu ndi waukulu ndipo umasiyana malinga ndi msika. Kuwunikiranso kutsatira malamulo musanasindikize{3}}njira yokhayo yotheka.

Kulola kuti barcode iwonongeke.Malebulo osindikizidwa osakwanira, kapena oikidwa pamalo omwe amakwinya kapena kuzimiririka, amapangitsa kuti sikani yake ikhale yolephera nthawi zonse. Khalidwe la zilembo za barcode kuyenera kukhala gawo la macheke anthawi zonse, osaganiziridwa kuti ndi olondola.

Kuwona ESL ngati pulagi-ndi-play solution.Makina a ESL amafunikira kuphatikizidwa ndi pulogalamu yanu yoyang'anira mitengo ndi zinthu kuti mukwaniritse phindu lawo. Ogulitsa omwe amatumiza hardware ya ESL popanda kuphatikiza kumeneko pamapeto pake amakonza zilembo pamanja kudzera mu mawonekedwe a ESL - omwe amapeza phindu lolondola koma osasunga ndalama zogwirira ntchito. Konzani kuphatikiza kwa mapulogalamu musanayambe kutumizidwa kwa hardware, osati pambuyo.

Mafunso omwe amafunsidwa pafupipafupi

Kodi pali kusiyana kotani pakati pa mashelufu ndi zilembo zamalonda?

Label yamalonda imalumikizidwa ku chinthucho ndipo imakhala ndi chidziwitso chotani - dzina, zosakaniza, malangizo osamalira. Mashelufu ali kutsogolo kwa shelefu ndikuwonetsa mitengo ndi barcode yowunikira antchito. Zonse ndi zofunika; amatumikira zolinga zosiyanasiyana ndi omvera osiyanasiyana.

Kodi zilembo zamashelufu amagetsi zimagwira ntchito bwanji?

Ma ESL amagwiritsa ntchito-inki kapena zowonetsera za LCD zolumikizidwa opanda zingwe ndi makina oyang'anira. Mitengo ikasintha, zosinthazi zimatumizidwa kuchokera ku central system kupita kumalebulo amodzi kudzera pa netiweki yopanda zingwe - nthawi zambiri imakhala sub-GHz kapena Wi{{4}Fi - popanda kusintha pamanja. Kuti mumve zambiri zaukadaulo, onanimomwe ma ESL amagwirira ntchito. Pakuwonongeka kwa ma protocol olumikizirana, kufananiza kwaBluetooth vs. Wi-Fi vs. sub-GHz ESL networkchimakwirira tradeoffs mu ntchito.

Kodi pali zofunikira zamalamulo pamalebulo ogulitsa?

Inde, ndipo zimasiyana kwambiri ndi gulu lazinthu komanso msika. Chakudya, mankhwala, nsalu, ndi zamagetsi zonse zimakhala ndi zofunikira. Zilengezo za allergen, kulemba madeti, mitengo ya mayunitsi, ndi dziko-la-ziganizo zoyambira ndi zina mwa zinthu zomwe zimafunidwa kwambiri komanso zomwe siziphonya. Ogulitsa ali ndi udindo wowonetsetsa kuti zinthu zomwe zili pamashelefu awo zili ndi zilembo zonse zofunika, kuphatikiza zamtundu womwe wopanga adapanga poyamba.

Kodi ndiyenera kuyang'ana chiyani posankha dongosolo la ESL?

Zinthu zazikuluzikulu ndi izi: mtundu wa zowonetsera (e-inki yocheperako, LCD yowona-nthawi yeniyeni kapena makanema), protocol yopanda zingwe (sub-GHz yamitundu yabwinoko m'masitolo akuluakulu, Wi-Fi yophatikiza mosavuta), kuthekera kophatikiza mitengo ndi dongosolo lanu lazinthu, komanso mtengo wonse wa umwini kuphatikiza zomangamanga. Wotsogolera kukusankha njira yogulitsira ESLimaphwanya mfundo za chisankho mwatsatanetsatane. Kuti mufananize ndi ogulitsa otsogola, onaniKufananiza kwa opanga ESL.

Kodi ma ESL amathandizira mitengo yamitengo?

Inde - ichi ndi chimodzi mwamaubwino ogwiritsira ntchito. Ndi ma ESL ophatikizidwa m'dongosolo lamitengo, nthawi-ya-mitengo yatsiku, zofuna-kutengera zosintha, kapena zoyambitsa zotsatsira zitha kukankhidwira pa mashelufu popanda kulowererapo kwa ogwira ntchito. Mwaonamomwe ma ESL amathandizira mitengo yamitengokuti mufotokoze bwino momwe izi zimagwirira ntchito m'malo ogulitsa.

Koyambira

Kufufuza kothandiza kumatenga nthawi yochepa kuposa momwe oyang'anira ambiri amayembekezera. Yang'anirani zomwe mwalemba potengera mitundu khumi yomwe ili mu bukhuli. Dziwani pamene muli ndi mipata - yosowa malebulo a shelufu, zidziwitso zomwe zikutsatiridwa, zotsatsa zakale, kapena zovuta za barcode. Kenako fotokozerani kapena yeretsani kayendedwe kantchito komwe kamapangitsa kuti zilembo zikhale zatsopano.

Kwa ogulitsa omwe akuganizira za kusamukira ku zilembo zamashelefu apakompyuta, poyambira nthawi zambiri ndi kuwerengera mtengo wantchito: ndi maola angati ogwira ntchito pa sabata omwe amathera kusindikiza, kusintha, ndi kukonza zilembo? Nambala imeneyo, poyerekeza ndi mtengo wa ESL system, nthawi zambiri imayika lingaliro lazachuma momveka bwino. TheZifukwa zisanu zomwe ogulitsa amasinthira ku ESLschimakwirira madalaivala ambiri zisankho. Kwa omwe akupitilira pakuwunika,Zosankha zamakono za ESLndikufunsa mwachindunjindi zomveka masitepe otsatirawa.