Kodi Assortment Optimization ndi chiyani?

Kukhathamiritsa kwa assortment ndi njira yomwe imathetsa kusiyana uku. Imalumikiza zomwe likulu lasankha ndi zomwe makasitomala amapeza pashelefu - kudzera mu data, kuphunzira mosalekeza, ndi sitolo{2}}kayendetsedwe kake. Bukuli likufotokoza zomwe zili, chifukwa chake njira zambiri zimalephereka, momwe angagwiritsire ntchito, komanso momwe angayezere zotsatira.

Assortment Optimization vs. Assortment Planning: Pali Kusiyana Kotani?

Mawu awiriwa amagwiritsidwa ntchito mofanana. Amafotokoza njira zosiyanasiyana.

Kukonzekera kumatanthawuza zomwe assortment yanu iyenera kuwoneka. Kukhathamiritsa kumawonetsetsa kuti ikugwira ntchito - ndikupitabe patsogolo pomwe zinthu zikusintha.

Zigawo Zitatu Zomwe Zosankha Zosiyanasiyana Zimapangidwira ndi Kutayika

Ogulitsa ambiri amaika ndalama zambiri pagawo loyamba. Mipata yayikulu kwambiri yochitira zinthu imakhala mwa ena awiriwo.

Strategic Layer: Zogulitsa

Apa ndipamene zisankho za gulu-zimachitika: ndi zinthu ziti zomwe zimapeza malo a shelufu, momwe malebulo achinsinsi amayendera motsutsana ndi mitundu yamayiko, ndi gawo lililonse lomwe limagwira pamalingaliro onse ogulitsa. Zosankha pano zimapangidwira ku likulu, motsogozedwa ndi deta yamsika ndi ma benchmarking ampikisano, ndikusintha kwanthawi yayitali.

Chiwopsezo: kuphatikiza ma data amabisa kusiyanasiyana kwanuko. Chogulitsa chomwe chili ndi malonda ovomerezeka mdzikolo chikhoza kukhala chosagwira ntchito bwino m'masitolo 40% ndikuchita mopitilira muyeso wina 30%. Avereji amabisa chizindikiro.

Tactical Layer: Kumene ndi Momwe Mungagulitsire

Tactical layer imamasulira njira m'malo-mapulani apadera: kuphatikiza masitolo, mapangidwe a planogram, ndi malamulo a malonda. Apa ndipamene ma assortment amakhala amderalo - malo ogulitsira{3}}azambiri akutawuni amakhala ndi zopinga zosiyanasiyana, momwe magalimoto amayendera, komanso ma shopper kuposa momwe amachitira.

Kuopsa kwake: zisankho pamlingo uwu zimadalirabe zongoganizira chabe osati ma siginecha enieni a sitolo-. Zosiyanasiyana zitha kuwoneka bwino-zokhazikika pamapepala pomwe zimakhala zosalongosoka molakwika.

Gulu Logwirira Ntchito: Zomwe Zimafika kwa Makasitomala

Apa ndipamene kukhathamiritsa kwa assortment kumapambana kapena mwakachetechete kumalephera. Zosanjikiza zogwirira ntchito zikuwonetsa zomwe makasitomala amakumana nazo: ndi zinthu ziti zomwe zili pashelufu, kaya ma planogram amachitidwa moyenera, ngati kukwezedwa kumawoneka, komanso ngati kutha kwamasheya kugwidwa ndikuthetsedwa mwachangu.

Popanda kuwoneka-nthawi yeniyeni pakupanga sitolo, lingaliro lililonse lomwe lili pamwambali ndi longopeka pang'ono. Tekinoloje ngatizolemba alumali zamagetsindi masensa a IoT akugwiritsidwa ntchito kwambiri kutseka kusiyana kowonekera kumeneku - kujambula mashelufu okha m'malo modalira kufufuza pamanja komwe kumachitika kawirikawiri kuti kungathe kuchitika.

Chifukwa Chake Kukhathamiritsa Kwachikhalidwe Chachikhalidwe Kumalephera

Mitundu yambiri yamitundumitundu idapangidwa bwino-papepala. Apa ndi pamene amaphwanya mchitidwe.

Kulephera 1: Mbiri Yakale Imakonzekeletsa Zakale

Mbiri yogulitsa imakuuzani zomwe makasitomala adagula malinga ndi momwe zinalili panthawiyo - ndi masinthidwe omwe analipo, pamitengo yomwe idakhazikitsidwa. Sizingakuuzeni zomwe makasitomala amafuna koma sanapeze. M'magawo achangu-, pofika nthawi yomwe zinthu zimawonekera bwino m'mbiri yakale, nthawi zambiri zimakhala zitadutsa kale.

Kulephera 2: Zosankha Zapakati, Zowona Zam'deralo

Zosankha zamitundumitundu zikapangidwa ku likulu,-zosintha za sitolo zimachepetsedwa. Chogulitsa chomwe chili ndi malonda ang'onoang'ono kudziko lonse koma kuchita bwino mumitundu ina ya sitolo zitha kuchotsedwa. Planogram yokhazikika imayikidwa m'masitolo onse okhala ndi mashelufu osiyanasiyana komanso kuchuluka kwa ogula.

Njira Yolephereka 3: Ma Silo a Data Amatulutsa zisankho Zosakwanira

Mabungwe ogulitsa malonda amapanga data pamakina angapo - malo{1}}ogulitsa{2}}ogulitsa, katundu, kukhulupirika, e-malonda, ndi{4}}zodziwikiratu za m'sitolo. Oyang'anira magulu amagwira ntchito kuchokera pagulu limodzi la data. Supply chain imagwira ntchito kuchokera ku ina. Sungani ntchito kuchokera pachitatu. Palibe malingaliro awa omwe ali athunthu, ndipo zisankho zomwe zapangidwa kuchokera ku silo imodzi zitha kuyambitsa mavuto omwe amawonekera mwa wina.

Kulephera 4: Kutsata kwa Planogram Ndikotsika Kuposa Likulu Likuganizira

Planogram imangopereka mtengo ngati ichitidwa moyenera komanso mosasintha. M'malo ogulitsa ambiri, mitengo yotsatiridwa imasiyana kwambiri m'masitolo onse - ndipo malikulu samadziwa mpaka atayezedwa. Ngati mukuwunika momwe shelufu yamalonda ikugwirira ntchito potengera zomwe zagulitsidwa, koma malondawo akhala ali pamalo olakwika mu 20% ya masitolo anu kwa miyezi itatu, zomwe mwapeza ndizosadalirika. Kumvetsetsanthawi zambiri shelufu imatsitsimutsidwazimagwirizana mwachindunji ndi kulondola kwa miyeso iyi.

Kulephera 5: Zizindikiro za Omnichannel Sizinawerengedwe

Khalidwe lamakasitomala pa intaneti ndi gwero lanzeru zamitundumitundu zomwe ogulitsa ambiri amanyalanyaza. Kusaka kwa ziro-pa nsanja yanu yamalonda- kumakuwonetsani ndendende zomwe makasitomala akuyang'ana zomwe inu simukhala nazo. Kugula-kwapamwamba,{5}}kutsika kwambiri{5}kumasonyeza kufunika komwe kungafunike mu-kuunika kwa sitolo musanatembenuzidwe. Makasitomala amene amafufuza chinthu pa intaneti, n’kupeza kuti palibe, n’kusiya kupanga data iliyonse mu-kasitomala - koma kusowa kwa datayo ndiye chizindikiro, ngati mupanga njira yojambula. Poyambira ndikulumikiza kusaka kwanu pa intaneti ndikusakatula deta kumagulu anu okonzekera ntchito, ngakhale mwamwayi.

Momwe AI Imasinthira Zosankha Zosiyanasiyana

Kasamalidwe ka assortment pamanja m'masitolo mazanamazana ndi makumi masauzande a ma SKU afikira malire a zomwe maspredishiti ndi ndemanga zanthawi ndi nthawi zingathandizire. AI imathandizira m'njira zenizeni, zoyezera.

Masitolo-kulosera momwe akufunira.Kulosera kwachikale kumagwira ntchito pazikwangwani kapena magulu. Makina ophunzirira makina amatha kulosera zam'sitolo payekhapayekha komanso mulingo wa SKU, kutengera zomwe zikuchitika m'dera lanu - kuchuluka kwa anthu oyandikana nawo, mpikisano wapafupi, mayendedwe ochepa anyengo-akanthawi - omwe amatalikirana kwambiri. Granularity iyi ndi yomwe imapangitsa kuti zisankho zamitundumitundu zikhale zotetezedwa m'malo mongoganizira.

Kusintha kwamitengo ya SKU.Osati mankhwala aliwonse amapeza malo ake. Mitundu ya AI ingathe kuzindikira kuti ndi ma SKU ati omwe akugwiritsa ntchito mashelufu ndi ndalama zogulira zinthu popanda kubweza molingana - kuwerengera ndalama za ndalama zomwe zathandizira, zolowa m'malo, ndi zotsatira za basket. Kusiyanitsa kwakukulu kuli pakati pa zoyenda pang'onopang'ono-zimene zimagwira ntchito mokhulupirika ndi zoyenda pang'onopang'ono-zongoyenda mochepera. AI ikhoza kusiyanitsa pakati pa ziwirizi pamlingo womwe kusanthula kwamanja sikungathe.

Kuyika kwamitengo yamphamvu ndi kutsatsa.Zosankha zamitundumitundu sizipezeka padera pamitengo. AI-yoyendetsedwamitengo yamphamvuikhoza kugwirizanitsa zotsatsira ndi machitidwe osiyanasiyana mu nthawi yeniyeni - kuchepetsa kusagwirizana pakati pa zomwe zinakonzedwa ndi zomwe makasitomala amayankha pashelufu.

Kuyang'anira kuphedwa.Masomphenya a pakompyuta ndi chidziwitso cha sensa amatha kuzindikira kupatuka kwa planogram popanda kuwunika kwathunthu pamanja. Zotsogola mualumali label lusoapanga mashelefu odzipangira okha-kuwunika kwa boma kuti athe kupezeka kwa ogulitsa{1}akuluakulu apakati, osati maunyolo akulu okha.

Masitepe-Asanu Othandizira

Ogulitsa ambiri amadziwa kuti kukhathamiritsa kwa assortment ndikofunikira. Ochepa ali ndi poyambira bwino. Dongosololi lapangidwa kuti lizigwiritsidwa ntchito pamlingo uliwonse.

Khwerero 1: Sinthani Ma Assortment Anu Panopa

Musanakonze chilichonse, khazikitsani maziko owona. Kodi katundu wanu watsala bwanji potengera gulu komanso sitolo? Ndi ma SKU ati omwe akupanga kutsika kwapang'onopang'ono kwa malonda pa phazi lililonse? Kodi mipata yayikulu kwambiri ili kuti pakati pa ma assortment okonzedwa ndi kupezeka kwa shelufu yeniyeni? Ngati simungathe kuyankha mafunsowa ndi data yodalirika, ndiko kupezako kofunika kwambiri - ndi chizindikiro choti muyike ndalama kuti muwonekere musanagwiritse ntchito zida zowonjezera. A chokhazikikakuwerengera kwa ROI koyambirazitha kuthandiza kudziwa pomwe pali mipata yayikulu kwambiri musanachite chilichonse.

Khwerero 2: Tanthauzirani Magulu Anu Ogulitsa

Sikuti masitolo onse ayenera kukhala ndi mitundu yosiyanasiyana, koma mitundu yosiyanasiyana ya sitolo iliyonse ndi yosatheka kuyendetsedwa. Sungani milatho yophatikizika iyi popanga magulu omwe ali ndi mbiri yofananira. Kuphatikizika kogwira mtima kumakhazikika pamakhalidwe enieni ogulira - kapangidwe kabasiketi, kuchuluka kwamagulu, mishoni ya ogula - osati malinga ndi kuchuluka kwa anthu. Ogulitsa ambiri amagwira ntchito ndi magulu anayi mpaka asanu ndi atatu, kutengera kukula kwa maukonde ndi mitundu yosiyanasiyana. Nambala yolondola ndi yomwe gulu lililonse limachita mosiyanasiyana kuti lipereke template yosiyana.

Khwerero 3: Phatikizani Zomwe Zachokera

Kukhathamiritsa kwa assortment kumangofanana ndi zomwe zimadyetsa. Osachepera, mufunika SKU-data yotsatsa yomwe ili ndi sitolo yokhala ndi mbiri yosachepera miyezi 12, kuchuluka kwa zinthu zomwe zilipo, komanso mashelufu omwe akupezeka. Funso la momwe data ya shelufu imajambulidwa - kaya kudzera m'ma malipoti apamanja, makina a ESL, kapena masensa a IoT - zimakhudza mwachindunji kutsitsimuka ndi kudalirika kwa data. Kumvetsanjira zolumikizirana zojambulira data ya alumalindi chisankho choyambirira. Kuphatikizika kwa data mwangwiro sikofunikira kuti muyambe - koma muyenera kumvetsetsa kusiyana kwa data yanu ndi kuchedwa kwake musanakhulupirire zomwe zatulutsa.

Khwerero 4: Khazikitsani Malamulo Okhathamiritsa ndi Ma Guardrails

Mitundu ya AI ndi ma algorithms okhathamiritsa amafunikira zopinga. Sikuti lingaliro lililonse liyenera kukhala lokha. Fotokozerani bwino lomwe zisankho zomwe zingayende zokha - monga zoyambitsanso zowonjezeretsa{3}}ma SKU othamanga kwambiri - komanso zomwe zimafunika kuunikanso ndi anthu, monga kuchotsa mndandanda wazinthu pagulu. Ma Guardrails amatetezanso ku zolakwika zomwe makina opanga makina amapanga data ikasakwanira. Chitsanzo chodziwika bwino: algorithm imalimbikitsa kuchotsa chinthu chifukwa malonda ake ndi otsika, pamene chifukwa chenichenicho ndi kusowa kwa katundu kosalekeza komwe deta yogulitsa sikusiyanitsa ndi kufunikira kochepa.Zolakwa zowonetsera mtengo ndi kupezekandi njira yolephereka yokhudzana ndi kulephera koyenera kumvetsetsa ma automation asanayambe.

Gawo 5: Yezerani, Phunzirani, ndi Kubwerezabwereza

Kukhathamiritsa kwa mitundu yosiyanasiyana ndi njira yosalekeza, osati -ntchito imodzi yokha. Khazikitsani kubwerezabwereza pafupipafupi - kotala kochepera kuti musankhe mwanzeru, mwezi uliwonse kuti musinthe mwanzeru. Pangani zosintha molongosoka pakati pa matimu apakati ndikusunga-data yochita bwino. Chitani njira iliyonse yokonzekera ngati kuyesa: pangani malingaliro, sinthani, yesani zotsatira, gwiritsani ntchito kuphunzirako mumzere wotsatira. Mabungwe omwe amachotsa phindu lalikulu kuchokera ku ndondomekoyi si omwe ali ndi zida zamakono kwambiri. Ndiwo omwe apanga chizolowezi chophunzira kuchokera ku data nthawi zonse.

Ma KPI asanu ndi limodzi oyezera kukhathamiritsa kwa assortment

Tsatani ma metric onse asanu ndi limodzi pamlingo wa sitolo, osati kungophatikiza. Netiweki-nthawi zambiri imabisa masitolo omwe amakhala ovuta kwambiri - komanso pomwe pali mwayi wokhathamiritsa kwambiri.

Kukhathamiritsa kwa Assortment Panjira Paintaneti ndi Pathupi

Kwa ogulitsa omwe akugwira ntchito pamayendedwe akuthupi ndi digito, zosankha zamitundumitundu sizingayendere paokha.Malo ogulitsazasintha: makasitomala amasuntha pakati pa mayendedwe amadzimadzi, ndipo deta kuchokera ku njira iliyonse imatha kudziwitsa zisankho zina.

Pa intaneti ngati chizindikiro chamitundumitundu.Kusaka kopanda -patsamba lanu la e{1}}ndi chizindikiro chachindunji cha kusiyana kwamakasitomala - omwe amakuuzani zomwe akufuna zomwe simukunyamula. Kugula-kwapamwamba,{5}}kutsika pang'ono{5}kukhoza kuwonetsa malonda omwe makasitomala akufuna kuwunikira iwowo asanagule, zomwe zimakhudzanso-kusiyana kwa sitolo. Malinga ndiMcKinsey Research, opitilira 70% a ogula tsopano akuyembekezera zokumana nazo malinga ndi makonda anu - ziyembekezo zomwe zimakhudzana ndi kupezeka kwa malonda monga momwe zilili ndi mauthenga.

Zogwirizana motsutsana ndi zosiyana.Kaya zinthu zanu zapaintaneti komanso{0}}zam'sitolo zigwirizane ndi mmene sitolo yanu ilili komanso khalidwe la kasitomala. Kuphatikizika kophatikizana kumathandizira magwiridwe antchito ndikupanga zidziwitso zoyeretsera, koma zimakakamiza masitolo ogulitsa kuti azinyamula zovuta zamabuku apaintaneti omwe mitundu yambiri sangakwanitse. Njira yosiyanitsira - kumene masitolo amanyamula zinthu zokhazikika,{4}}zothamanga kwambiri pamene tchanelo chapaintaneti chimagwira mchira wautali - chimagwira ntchito bwino ngati matchanelo awiriwa amagula zinthu zosiyana kwenikweni. Chisankho chake ndi chosavuta: ngati makasitomala amafufuza nthawi zonse pa intaneti ndikusintha-m'sitolo, kulondola kuli kofunika. Ngati pa intaneti komanso{9}}ogula m'sitolo ali ndi anthu osiyanasiyana, kusiyanitsa kungakhale kothandiza kwambiri.

Koyambira.Cholowa chothandiza kwambiri ndikulumikiza-zotsatira zamalonda zero-zosakira zotsatira zanu ku ndemanga yanu yokonzekera gulu. Palibe umisiri watsopano womwe ukufunika - kutumiza mwezi ndi mwezi kwa mafunso osakanika omwe amawunikiridwa ndi oyang'anira magulu amatha kuwonetsa kusiyana komwe mu{4}}zogulitsa sitolo sizidzawonetsa. Kulumikizana ndi izishelufu-yowonjezera mulingo wa datam'masitolo enieni amapanga kutsekeka pakati pa ma sigino a pa intaneti ndi -zochita za sitolo.

Momwe Izi Zikuwonekera mu Kuchita

Zitsanzo zotsatirazi zikuwonetsa momwe mfundo zokongolera zosiyanasiyana zimagwirira ntchito pamitundu yonse yamalonda. Izi ndi zitsanzo zowonetsera, osati zochitika zenizeni zamakampani.

Golosale: kubisa zomwe zimafunidwa kwanuko pazophatikiza zonse.Gulu la grocery lachigawo limakonza masinthidwe osiyanasiyana pogwiritsa ntchito data yamagulu onse. Magulu a zakudya zamtundu - ochita masewera amphamvu m'madera ena - sakuimiridwa nthawi zonse chifukwa malonda awo amachepetsedwa akakulungidwa kufika pamlingo wa banner. Njira yotengera magulu{{4}otengera kalembedwe kabasiketi yeniyeni imasonyeza kuti zomwe zimawoneka ngati kufunikira kocheperako m'magulu ena a sitolo zinali vuto la kusanja deta. Kusintha ma tempuleti a m'masitolowa kuti awonetsere zomwe mumagulako kumatseka kusiyana. Chothandizira siukadaulo watsopano - ndikugawa data yofunikira potengera sitolo osati ndi banner. Kuwoneka bwino pogwiritsa ntchito zida ngatizilembo zamashelufu zamagetsi m'masitolo ogulitsaimathandizira kuyeza kosalekeza ngati ma assortments osinthidwawo akuchitidwadi.

Mafashoni:-zowongolera za SKU zazitali.Wogulitsa zovala zapadera amanyamula ma SKU masauzande angapo panyengo iliyonse. Kuwunika kwa zokolola kumawonetsa kuti gawo lalikulu la magawowa limapanga gawo laling'ono kwambiri la ndalama pamene akugwiritsa ntchito zokonzekera, zosungira, ndi kubwezeretsanso. Kusanthulaku kumalekanitsa magulu awiri a anthu osachita bwino kwambiri: ma SKU opanda makasitomala odalirika komanso malo olakwika{2}}ku-opereka malire, ndi ma SKU okhala ndi voliyumu yotsika koma obwerezabwereza okwera mtengo pakati pa ogula ena. Gulu loyamba latha. Yachiwiri imasungidwa ndi kugawidwa kwamalo kosinthidwa. Zotsatira zake zimakhala zocheperapo zomwe zimakhala zosavuta kuchita komanso sizingapangitse kutopa kwachigamulo pa shelufu.

Kugulitsa kosavuta: liwiro la kuphedwa ngati chosiyanitsa.Kachulukidwe kakang'ono ka- kamene kamagwira ntchito m'malo omwe sikweya futi iliyonse ndi yokwera-ndipo mtengo wa sitoko umakulitsidwa ndi zinthu zochepa. Cholepheretsa si dongosolo la assortment - ndi nthawi yapakati pa kutha kwa katundu ndi wothandizana naye sitolo kuyankhapo. Kuchepetsa kusiyana kumeneku poyang'anira mashelufu okha, m'malo modalira cheke chapamanja, kumakhudza kwambiri-zopezeka mu sitolo-zotengera zomwe zingagulidwe kwambiri.

Mafunso Ofunsidwa Kawirikawiri

Kodi kukhathamiritsa kwa assortment mu malonda ndi chiyani?

Kukhathamiritsa kwa assortment ndi njira yosankha mosalekeza ndikuyenga zosakaniza zomwe zimaperekedwa m'sitolo iliyonse kuti muwonjezere malonda, malire, komanso kukhutitsidwa kwamakasitomala. Mosiyana ndi-kukonza kosiyanasiyana kosiyanasiyana, kumaphatikiza{2}}data yeniyeni yanthawi yake komanso kuwunika kwanthawi zonse kuti zinthu zisamachitike mogwirizana ndi zomwe akufuna.

Kodi pali kusiyana kotani pakati pa assortment planning ndi assortment optimization?

Kukonzekera kwa zinthu zosiyanasiyana kumachitika pakanthawi kochepa, kokhazikika pakati - kawirikawiri pakanthawi kapena pachaka - komwe kumatanthawuza kuti ndi zinthu ziti zomwe zikuyenera kuchitika potengera mbiri yakale. Kukhathamiritsa kwamitundumitundu kumapitilira. Imaphatikiza{4}}zizindikiro zanthawi yeniyeni ndikusunga-data yogwira ntchito kuti igwirizane ndi zinthu zosiyanasiyana zikasintha. Kukonzekera kumakhazikitsa njira yoyambira; kukhathamiritsa kumapangitsa kuti ikhale yoyenera.

Kodi AI imapangitsa bwanji kukhathamiritsa kwa assortment?

AI imathandiza kuti sitolo-zilosere kuchuluka kwa kuchuluka kwa zinthu zimene anthu azifuna, n’kumazindikira ma SKU amene sachita bwino kwambiri pamene akuwerengera mmene zinthu zidzakhalire m’malo, imapanga malingaliro a planogram malinga ndi kukwera kwa malonda, ndi kukonza{1}}zizindikiro za nthawi yeniyeni - nyengo, zochitika za m'deralo, za mpikisano - zomwe sizingagwire ntchito pa nthawi yokonzekera.

Ndi zifukwa ziti zomwe zimalepheretsa kukhathamiritsa kwa assortment?

Njira zisanu zolephereka kwambiri: kupitilira-kudalira zomwe zidachitika kale zomwe sizingafanane ndi zomwe zikuchitika; zisankho zapakati-zopanga zomwe zikuphonya kusinthika kwanuko; makina a data a siled omwe amatulutsa chithunzi chosakwanira; kutsata kwa planogram kutsika kuposa momwe likulu limaganizira; ndi kulephera kuphatikizira zizindikiro zofunikila pa intaneti zomwe zimavumbula mipata yosaoneka mu-zogulitsa zogulitsa zokha.

Ndi ma KPI ati omwe ndiyenera kutsatira kuti ndikwaniritse bwino zinthu zosiyanasiyana?

Zoyezera zothandiza kwambiri ndi kuchuluka kwa katundu, kugulitsa-kupyolera mumtengo, zokolola za SKU (ndalama kapena malire pa shelufu iliyonse), mtengo wakutsatira ndondomeko ya planogram, zopereka za m'gulu la malire, ndi kulinganiza kufunikira kwa magulu (kusiyana pakati pa zinthu zomwe zinakonzedweratu ndi kugulitsa kwenikweni{1}}kudutsa mumagulumagulu). Tsatirani zonsezi pamlingo wa sitolo, osati kungophatikiza.

Kodi kukhazikitsa kumatenga nthawi yayitali bwanji?

Kuwunika koyambira ndi cluster{0}based optimization framework ingapangidwe mkati mwa miyezi ingapo pogwiritsa ntchito deta yomwe ilipo. AI yotsogola-yoyendetsedwa mosalekeza imafunikira maziko olimba a data ndipo zingatenge miyezi 12 mpaka 18 kuti igwire ntchito bwino. Kuyambira ndi kafukufuku pafupifupi nthawi zonse zimawulula kupambana mwachangu komwe kulibe ukadaulo watsopano uliwonse.

Kodi ogulitsa ang'onoang'ono angapindule ndi kukhathamiritsa kwa assortment?

Inde. Mfundozi zimagwira ntchito mosasamala kanthu za kukula kwa - kumvetsetsa kuti ndi zinthu ziti zomwe zimapeza malo, kutsata kuchuluka kwa katundu, komanso kuyankha molumikizana bwino pakati pa data yogulitsa ndi kusankha kwazinthu ndizothandiza pakukula kulikonse. Ogulitsa ang'onoang'ono sangafune nsanja za AI zamabizinesi; zida zaulere kapena zotsika-zowerengera zotsika mtengo zitha kuthandiza kukhathamiritsa kothandiza potengera zomwe ali nazo kale. Kusankha akumanja alumali chizindikiro yankhondi gawo limodzi lothandizira pakuwongolera kujambula kwa data popanda kuyika ndalama zambiri pamaziko.

Ndi data yanji yomwe ndikufunika kuti ndiyambe?

Osachepera: SKU-data yogulitsira yomwe ili ndi sitolo yokhala ndi mbiri yosachepera miyezi 12, kuchuluka kwa zinthu zomwe zilipo, komanso kupezeka kwa mashelufu - ngakhale malipoti a stockout pamanja. Kuchokera pamaziko awa, mutha kuchita kafukufuku wokwanira, kuzindikira mwayi wanu wapamwamba kwambiri-ndipo kupanga mapu owongolera deta. Deta yangwiro sichofunikira. Kukhathamiritsa kothandiza ndikotheka ndi data yopanda ungwiro, bola mumvetsetsa ndikuwerengera mipata yake.

Koyambira

Kukhathamiritsa kwa assortment kumabweretsa phindu lalikulu pamene ikugwira ntchito ngati loop mosalekeza - kusanthula momwe ntchito ikugwirira ntchito, kusintha kaphatikizidwe kazinthu, kuchita mu-sitolo, kuyeza zotsatira, ndi kubwereza. Ogulitsa omwe amapanga lusoli mogwira mtima kwambiri sikuti ndi omwe amaika ndalama poyamba pazida zapamwamba kwambiri. Ndiwo omwe amayamba ndi deta yowona mtima za komwe ma assortment awo akulephera, ndipo amapanga zizolowezi za bungwe kuti azichita zomwezo nthawi zonse.

Ngati mutangoyamba kumene, zinthu zinayi zitha kuchitika nthawi yomweyo: fufuzani zokolola za SKU pogwiritsa ntchito zomwe muli nazo kale; onaninso matanthauzo a gulu lanu la sitolo motsutsana ndi zomwe mumagula m'malo mongoganizira kuchuluka kwa anthu; Lumikizani data yanu ya -commerce ziro{1}}zotsatira zakusaka ndi kachitidwe ka gulu lanu; ndikufotokozerani zisankho zamitundumitundu zomwe ziyenera kuchitidwa zokha motsutsana ndi kuwunikiranso ndi munthu asanaphedwe.

Iliyonse mwa izi zitha kuchitika umisiri watsopano usanagulitsidwe - ndipo chilichonse chidzawonetsa kuwonekera bwino komwe ndalama zaukadaulo zingasunthire singanoyo.