Walmart's Historic Digital Shelf Label Rollout

Maphunziro ochokera ku America's Largest ESL Deployment

Retail yasintha kwambiri. Oposa theka la ogulitsa akuti ukadaulo wawo wamakono sungathe kuyenderana ndi komwe bizinesi ikuyenera kupita. Ndalama za digito nthawi zambiri zimatenga nthawi zonse kuti zilipire. Koma Walmart yazindikira izi{{3}osati kudzera mwa oyendetsa ndege ang'onoang'ono omwe sapita kulikonse, koma kudzera{4}}yomwe ikusinthiratu momwe wogulitsa wamkulu ku America amagwirira ntchito.

Kwa ogulitsa omwe akufunsa funso lovuta kwambiri-kodi mumasintha bwanji osaphwanya zomwe zikugwira ntchito kale?{1}}Kusintha kwa Walmart kumapereka buku latsatanetsatane.

Kuchuluka kwa Vuto la Walmart

Asanapite digito, Walmart adakumana ndi zovuta zogwirira ntchito zomwe amazidziwa kwa ogulitsa kulikonse. Sitolo iliyonse imakhala ndi zinthu zopitilira 120,000, iliyonse imafunikira mtengo wake. Sabata iliyonse, masitolo amakonza masauzande osintha mitengo ya zinthu zatsopano, Rollbacks, ndi zotsika mtengo. M'zaka zaposachedwa, kuchuluka kwa shuga kumawonjezeka kwambiri.

Zochitika zatsiku ndi tsiku zamapepala{{0}zotengera mitengo yamitengo zidapangitsa kuti pakhale kusamvana kwakukulu:

Kusintha kwamitengo-yakuchulukirachulukiraadawononga maola ocheza nawo omwe akanatha kuthandiza makasitomala. Kusintha kwamitengo komwe kumafunikira masiku awiri athunthu a ntchito yamanja tsopano kutha mphindi zochepa ndiukadaulo wa ESL.

Kusiyanasiyana kwamitengopakati pa ma shelufu ndi malo-a{1}}makina ogulitsa adapanga mutu wotuluka. Makasitomala amabweretsa zinthu m'kaundula kuti apeze kuti mtengo wake sunafanane ndi zomwe zidawapangitsa-zochitika zomwe zimachepetsa kukhulupirirana mwachangu.

Kutsatsa kocheperakozidapangitsa kuti zikhale zosatheka kugwirizanitsa malonda ang'onoang'ono kapena kuyankha kumayendedwe ampikisano amitengo munthawi yeniyeni. Mukadalira anzanu omwe akuyenda ndi mfuti, kuyambitsa zotsatsa zamitengo yofananira m'masitolo masauzande ambiri sizowona.

E{{0}zovuta zokwaniritsa malondaidakula pomwe maoda a pa intaneti adakula. Ogulitsa ogulitsa nawo omwe amanyamula maoda oti atumizidwe ndi kunyamula m'mphepete mwa msewu amafunikira njira zachangu zopezera zinthu pamapulani akulu akulu.

US Market Shift

Kukhazikitsidwa kwa ESL kwa Walmart ndi gawo lofunika kwambiri pamsika wogulitsa waku North America, womwe nthawi zambiri udatsalira ku Europe pakutengera ukadaulo wa shelufu ya digito. Zifukwa zokayikitsa za mbiriyakalezi zikuphatikiza kutsika kwamitengo yamapepala achikhalidwe (pafupifupi masenti 5 pa tagi kuyerekeza ndi $5 kapena kupitilira apo pa ma ESL) komanso ndalama zochulukirapo zomwe zimafunikira kuti atumizidwe.

Komabe, malowa asintha kwambiri. Kukwera kwa mitengo ya ogwira ntchito, kuchulukirachulukira, komanso kufunikira kwa-kugwirizanitsa mitengo nthawi yeniyeni pakati pa intaneti ndi-njira za m'sitolo zasintha kawerengedwe kake. Kusuntha kwa Walmart kukuyembekezeka kufulumizitsa kukhazikitsidwa kwa ESL kudera lonse la US ogulitsa.

Zambiri zamakampani zimatsimikizira izi. Kutumiza kwa ESL kudakwera kuchoka pa mayunitsi opitilira 100 miliyoni pa kotala kufika pafupifupi mayunitsi 200 miliyoni mgawo lachiwiri la 2025-chaka cha 211.4%{{6}pa -kuwonjezeka kwa zaka moyendetsedwa ndi Walmart.

Momwe Ma ESL Amagwirira Ntchito

Zolemba pa shelufu pakompyuta zimagwiritsa ntchito ukadaulo wa E-inki (electrophoretic display)-mapepala omwewo-monga zowonetsera zopezeka mu-maere. Mosiyana ndi zowonetsera za LCD, E-zowonetsera za inki zimawonetsa kuwala kozungulira m'malo motulutsa okha, ndikupanga zowoneka ngati mapepala osindikizidwa komanso osavuta kuwerengeka m'malo aliwonse owunikira, mowonera.

Kugwiritsa ntchito mphamvu ndikotsika kwambiri. Chifukwa E-zowonetsera za inki zimangotenga mphamvu chithunzicho chikasintha, mabatire amatha zaka zisanu kapena kuposerapo ndikusintha kwatsiku ndi tsiku. Palibe mawaya ofunikira-ma tag kukwera pogwiritsa ntchito zomata, zokowera, kapena zomata maginito kumashelufu wamba.

Kutumiza kwa Walmart kumagwiritsa ntchito ma tagi ang'onoang'ono apakati pa 1.5-inchi mpaka 3-inchi, zomwe zimapangitsa kuti mashelufu ambiri azikhala m'sitolo. Ma tag apakati (mainchesi 4 mpaka 6) amakhala ndi pafupifupi 5.5% ya kuchuluka kwa zotumizidwa, zomwe nthawi zambiri zimayikidwa pazinthu zomwe zimafuna zambiri kapena zowoneka bwino.

Kusankha Kukula ndi Mawonekedwe a Store

Kusankha kukula koyenera kwa ESL kumatengera mtundu wazinthu, masanjidwe a alumali, ndi mtunda wowonera kasitomala:

Ma tag ang'onoang'ono (2.66" mpaka 4.2")gwirani ntchito bwino pamitengo yashelufu yanthawi zonse m'malo ogulitsira, malo ogulitsira, ndi malo okhala ndi mashelufu olimba. Kukula uku kumayenderana ndi kuwoneka bwino ndikugwiritsa ntchito bwino mashelufu m'mphepete mwa nyumba.

Pakati-ma tag (5.8")perekani kulinganiza koyenera pakati pa kuwoneka ndi kusinthasintha kwa ntchito zambiri zamsitolo. Amakhala ndi zidziwitso zina monga kuyitanitsa zotsatsa, mitengo ya mamembala, kapena zambiri zamalonda pomwe akukwanira njanji zokhala ndi zilembo.

Ma tag akuluakulu (7.3"+) perekani ma endcaps, zowonetsera zambiri, ndi madipatimenti omwe makasitomala amawonera kuchokera patali. Magawo amagetsi, zowonetsera zida, ndi malo amakalabu osungiramo zinthu amapindula ndi zowonera zazikuluzikuluzi.

Chizindikiro cha digito cha LCD (10.1" mpaka 15.6")imakhala ndi-malo otsatsa ambiri{1}}endcaps, kukhazikitsidwa kwazinthu zatsopano, ndi zinthu zomwe zimapindula ndi mavidiyo komanso mitundu yowoneka bwino. Izi zimafuna malumikizidwe amagetsi koma zimapereka mawonekedwe omwe mawonekedwe osasunthika sangafanane.

Kuganizira za Kutentha

Zolemba za inki E-zimagwira ntchito modalirika pakati pa 0 digirii mpaka 40 digiri (32 digiri F mpaka 104 digiri F), kuwapanga kukhala oyenera malo wamba ogulitsa ndi mafakitole afiriji. Malo okhala mufiriji pansi pa -madigirii 18 (0 digiri F) amafunikira mitundu yosiyanasiyana ya kutentha kotsika ndi kutetezedwa koyenera kwa chinyezi. Ogulitsa akuyenera kufotokoza za kutentha panthawi yogula zinthu kuti apewe kugwirizanitsa m'madera ozizira.

Kusintha kwa Ntchito: Zotsatira Zenizeni

Zotsatira za Walmart zikuwonetsa momwe magwiridwe antchito amagwiritsidwira ntchito mopitilira muyeso wa ESL.

Kupeza bwino kwamitengondi zochititsa chidwi. Zosintha zomwe zidafuna masiku awiri akugwira ntchito yamanja tsopano zatha m'mphindi zochepa. Pulogalamu ya Me@Walmart imalola ogwirizana nawo kukonza zosintha zamitengo ndikungodina pang'ono, ndikukankhira zosintha mwachindunji pamalebulo pansi pa sitolo.

Kulondola kwamitengo kumakulamonga dongosolo limachotsa zolakwika zolembera pamanja. Mitengo ikasintha pamakina amalonda a Walmart, imangolumikizana ndi mashelufu{1}kuchotsa kusiyana komwe kumayambitsa mikangano yapambuyo.

Gwirizanitsani zokololakuyambira-ntchito zobwerezabwereza zotsika mpaka-zokumana nazo makasitomala. Monga momwe gulu limodzi la Walmart lidanenera, oyanjana nawo tsopano amatha kuthera nthawi yochulukirapo kuthandiza makasitomala komanso nthawi yocheperako pazinthu zobwerezabwereza monga kusintha kwamitengo yapamanja.

E{{0}kukwaniritsidwa kwa malonda kukuchulukirachulukirakudzera mu "kusankha-ku-kuwala" magwiridwe antchito. Othandiza nawo m'sitolo akamasankha maoda oti atumizidwe kapena kunyamula m'mphepete mwa msewu, ma tag a ESL amawunikira zizindikiro za LED kuti awatsogolere kuzinthu. Popeza malonda a e-akuimira 18 % ya ndalama zonse za Walmart-ndi maoda a golosale pa intaneti akupitilira kukula-kutheka kumeneku kwakhala kofunikira.

Kubwezeretsanso masheya kumathandizirakudzera pa "stock-ku-kuwala" zomwe zimagwiritsa ntchito zizindikiro zofanana za LED kuwunikira mashelefu ofunikira chisamaliro. Ma Associates amatha kuzindikira mwachangu ndi kukonza{3}}zinthu zotsika popanda kuyang'ana shelefu iliyonse.

Kupitilira Mitengo: Kulumikizana kwa Omnichannel

Kutumiza kwa Walmart's ESL ndi gawo limodzi lakusintha kwa digito komwe kumapanga kuthekera kwenikweni kwa omnichannel. Kampaniyo yafika pa 93%-ntchito yotumizira zinthu masiku onse m'mabanja onse a ku US, ndipo ikukonzekera kupitilira 95% pofika kumapeto kwa chaka cha 2025. Kuposa theka la -chizindikiro cha malonda a malonda tsopano chikudutsa{8}}zigawo zikubwerazi.

Zolemba pashelufu ya digito zimalumikizana ndi chilengedwechi m'njira zingapo:

Kuwonekera-nthawi yeniyenizimayenda bwino pamene deta ya ESL ikuphatikiza ndi machitidwe oyendetsera zinthu. Zomangamanga zomwezo zomwe zimasintha mitengo zitha kuwonetsa kupezeka kwazinthu, kutulutsa{1}} -zachuma, ndi kulinganiza kubwezanso.

Kusasinthika kwamitengo pamakanema onsezimatha zotheka pamene-mitengo ya m'sitolo yasinthidwa ndi makina omwewo poyendetsa mitengo yapaintaneti. Makasitomala omwe amayang'ana mitengo pa pulogalamu ya Walmart amawona zomwe zikuwonetsedwa pa ma shelufu.

Kuwongoleredwa kwamakasitomalaimafikira pakupereka chidziwitso chochulukirapo pakusankha. Ma tag a ESL amatha kuwonetsa ma QR codes olumikizana ndi zambiri zamalonda, zambiri zazakudya, data yopeza, kapena ndemanga zamakasitomala-zobweretsa luso lofufuza pa intaneti pogula zinthu zenizeni.

Kutsatsa ndi kuphatikizika kwama media ogulitsaamatsegula mwayi watsopano. Bizinesi yotsatsa malonda ya Walmart idaposa $4.4 biliyoni pa ndalama zapachaka mu 2024. Malebulo a shelufu ya digito amatha kuwonetsa-zinthu zothandizidwa kapena zotsatsa zomwe mukufuna, ndikupanga njira zatsopano zopezera ndalama.

Kukhazikitsa Zowona

Ogulitsa omwe akuwunika kutumizidwa kwa ESL akuyenera kumvetsetsa kuti ukadaulo sipulagi-ndi-play. Kukhazikitsa bwino kumafuna kukonzekera mosamala m'magawo angapo.

Kuphatikiza System

Deta ya ESL imayenda kuchokera ku machitidwe a ERP kapena POS kudzera pa ma API, kulumikizana ndi database, kapena kutumiza mafayilo kunja. Mapulatifomu akuluakulu apulogalamu nthawi zambiri amakhala ndi-zolumikizira zomangidwiratu, koma makina okhazikika angafunike ntchito yotukula. Magulu aukadaulo akuyenera kuyanjana ndi othandizira a ESL koyambirira kokonzekera kuti apange mapu ophatikizana ndi nthawi.

Kuwunika kwa Tsamba

Kafukufuku wa m'sitolo amazindikira zomwe zimafunikira poyika masiteshoni, kuchuluka kwa ma tag malinga ndi dipatimenti, ndi njira zothetsera malo apadera monga mafiriji, ma endcaps, kapena-mashelufu osakhazikika. Kuphimba ma sigino, zosankha zokwera, ndi mwayi wamagetsi (pazigawo zilizonse za LCD) zonse zimafunikira kukonzekera pasadakhale. Kudumpha sitepe iyi kumabweretsa mipata yowunikira komanso kuchepa kwa zinthu panthawi yotulutsidwa.

Pilot Before Scale

Walmart idayamba ndi sitolo yoyendetsa ndege ku Grapevine, Texas asanalengeze kutumizidwa kwina. Kuyambira ndi dipatimenti imodzi kapena kanjira komwe kumalola magulu kuti atsimikizire kuti mitengo imagwirizana bwino, zosintha zimachitika mkati mwanthawi yovomerezeka, ndipo ogwira ntchito m'sitolo amatha kugwira ntchito zatsopano. Kuthetsa nkhani pazing'ono ndizotsika mtengo kwambiri kusiyana ndi kuthetsa mavuto m'masitolo masauzande ambiri.

Maphunziro ndi Kusintha Kasamalidwe

Magulu a sitolo amafunikira njira zomveka bwino zomangirira ma tag kuzinthu, kuthetseratu zilembo zapaintaneti, ndikutsatira kukwera kwa zovuta zaukadaulo. Kulemba zochitika wamba kumalepheretsa magulu a IT kuyitanitsa zinthu zomwe zimachitika nthawi zonse. Cholinga chake ndikupatsa mphamvu omwe ali m'sitolo kuti akhale ndi ukadaulo pantchito yawo yatsiku ndi tsiku.

Kuthana ndi Mavuto Enanso

Mafunso a Mtengo Wamphamvu

Ukadaulo wa ESL umathandizira kuti mitengo isinthe mwachangu, zomwe zimadzetsa mafunso okhudza "mitengo yokwera kwambiri"-zosintha mitengo kutengera zomwe zikufunidwa, nthawi yatsiku, kapena zinthu zina. Walmart yanena mosapita m'mbali kuti ilibe malingaliro okhazikitsa mitengo yosinthika monga momwe makampani a ndege kapena kukwera-kugawana ntchito kumachitira. Cholinga chake ndikuyendetsa bwino ntchito, osati kusintha mitengo.

Kafukufuku wochokera ku University of California Rady School of Management (Julayi 2025) adapeza kuti masitolo akuluakulu sakuchita nawo mitengo yamtengo wapatali ngakhale ali ndi luso laukadaulo. Mpikisano wampikisano wa grocery ndi zomwe ogula amayembekeza zokhudzana ndi kusasinthasintha kwamitengo zimalepheretsa momwe ogulitsa angagwiritsire ntchito mphamvu zenizeni-zotengera nthawi.

Sustainability Impact

Kutumiza kwa ESL kumathandizira zolinga za chilengedwe pochotsa zinyalala zamapepala pakusindikiza ma tag nthawi zonse. Walmart imagwiritsa ntchito ukadaulo wa batri-zocheperako za ESL zoyendetsedwa ndi njanji zanzeru zokhala ndi ultra-yotsika{3}}yolumikizana ndi Bluetooth yamphamvu-kuchepetsa kuwononga chilengedwe poyerekeza ndi njira zomwe zimafuna kusinthidwa pafupipafupi. Kugwira ntchito kwanthawi yayitali kwa E-zowonetsera inki (zaka zisanu kapena kuposerapo) kumachepetsanso momwe chilengedwe chimakhalira poyerekeza ndi mapepala omwe angathe kutayidwa.

Consumer Trust

Kuwona, mitengo yolondola imapangitsa kuti anthu azikhulupirirana pochotsa kukhumudwitsa kwa mashelufu-kuti{1}}muwone kusiyana. Zowonetsa bwino za ESL zitha kupereka zambiri zamalonda kuposa ma tag amapepala, kuphatikiza tsatanetsatane, zidziwitso za allergen, kapena zitsimikizo zokhazikika. Ukadaulo umathandizira kuwonekera m'malo mozibisa.

Zosankha Zamakono Zosowa Zosiyana

E-Malemba a Ink Electronic Shelf

Tekinoloje ya workhorse pakutulutsa kwakukulu-. Mapepala{{2}monga kuwerengeka, kugwiritsa ntchito mphamvu pang'ono, ndi kukhazikitsa kosavuta kumapangitsa E{3}}inki kukhala yabwino pamitengo yokhazikika pa ma SKU masauzande ambiri. Kutumiza kwa Walmart kukuwonetsa kuti E-inki yokwanira zonse ndi yotheka mwaukadaulo komanso mwachuma pamlingo waukulu.

Zofunikira zazikulu zowunikira:

Kuwonetsa kusamvana ndi kusiyanakuti muzitha kuwerengera kutalikirana

Communication protocol(Bluetooth, proprietary RF, Wi-Fi) ikukhudza kasinthidwe ndi zofunikira za zomangamanga

Kuthekera kwa chizindikiro cha LEDkusankha-ku{1}}kuwala ndi katundu-ku{3}}kuwunikira mapulogalamu

Thandizo la NFCkwa mawonekedwe a kasitomala

Kutentha kosiyanasiyanakuti zigwirizane ndi malo okhala mufiriji

Zosankha zoyikakufananiza mashelufu a njanji omwe alipo

LCD Digital Signage

Makanema owoneka bwino omwe amatha kuseweredwanso mavidiyo komanso zinthu zamphamvu zimagwira ntchito zosiyanasiyana kuposa zilembo za inki E-zokhazikika. Makanema owonetsera malonda, zithunzi zotsatsira zozungulira, ndi nthawi yowerengera zimapanga zibwenzi zomwe sizingafanane. Zofunikira zamagetsi zimapangitsa LCD kukhala yothandiza m'malo abwino osati kutumizidwa konsekonse.

Ganizirani za zizindikiro za LCD za ma endcaps, kukhazikitsidwa kwazinthu zatsopano, -magulu am'mphepete, ndi malo owonetsera mtundu. Masinthidwe -ambali imodzi ndi awiri{3}}awiri amakhala ndi mitundu yosiyanasiyana.

Interactive Kiosks

Self-service touchscreen displays imakulitsa luso la digito kupitilira mashelufu. Ma Interactive kiosks amathandizira kuyang'ana kwazinthu, kulembetsa pulogalamu yokhulupirika, kuyitanitsa, ndi ntchito za kasitomala. Amabweretsa zokumana nazo za pulogalamuyo m'masitolo ogulitsa makasitomala omwe amakonda njira yolumikizirana.

Mawonekedwe Owonekera

Ukadaulo womwe ukubwera umalola kuti zinthu za digito ziziwoneka paziwonetsero zazinthu zenizeni-zoyenera kugulitsa zamtengo wapatali pomwe makasitomala amafunikira kuwona zomwe zili zenizeni komanso zotsatsira nthawi imodzi.

Zomwe Zikubwera Kenako

Zipangizo zamakono zikupita patsogolo. Inki-yamtundu wa E-inayi tsopano ikupereka zowonetsera zomwe zowonera zakale za monochrome sizingafanane. AI-kawerengetsedwe yamitengo yoyendetsedwa ndi anthu imatha kutengera momwe amafunidwira, mitengo ya omwe akupikisana nawo, komanso kuchuluka kwazinthu zamitengo yaukadaulo wapamwamba kwambiri.

Njira yaukadaulo ya Walmart ya 2024-2025 ili ndi AI-zida zoyendetsedwa ndi ma Associates, Checkout of computer-vision, and predictive demand sensing. Zomangamanga za ESL zimaphatikizana ndi kuthekera kokulirapo, kupatsa mawonekedwe olumikizira makina a digito kuti asunge mashelufu.

Kampaniyo ikutumiza zida za AI kwa anzawo 2.1 miliyoni padziko lonse lapansi, ndi pulogalamu ya Me@Walmart yomwe imagwira ntchito ngati nsanja yosinthira kasamalidwe ka ntchito komanso kasamalidwe kanzeru. Izi zikuyimira gawo lotsatira la kusintha-ma ESL ngati gawo limodzi la ntchito zamalonda za AI-zowonjezereka.

Mpikisano Weniweni

Kugulitsa kwa Walmart kumapangitsa kuti pakhale mpikisano pakati pa ogulitsa. Monga momwe katswiri wina wamakampani amawonera, Walmart ndiyomwe imapikisana kwambiri-motsutsana ndi ogulitsa ku US, ndipo kutumiza kwa ESL kwakweza chiwongola dzanja kwa mpikisano aliyense kuyesera kufanana kapena kuwapambana pamitengo ndi zotsatsa.

Ogulitsa ena agwiritsa ntchito ukadaulo wa ESL-kuphatikiza Whole Foods, Schnuck Markets, ndi Good Food Holdings-koma sikelo ya Walmart ikusintha msika. Ntchitoyi ikatha, Walmart ikhoza kusintha mitengo mwachangu momwe ingafunire, motsatira malamulo okwera komanso otsika mtengo kuposa omwe akupikisana nawo akudalirabe pamapepala{{3}kachitidwe kake.

Kwa ogulitsa omwe amajambula masinthidwe awo a digito, ukadaulo ulipo lero: E-malebulo a shelufu ya inki ya inki kuchokera ku ma compact 2.66" mayunitsi mpaka ma 7.3" akuluakulu, LCD signage for visual impact, transpares displays for product showcase, and interactive kiosks for self-services{{3}applications.

Kutumiza kwa Walmart's ESL kukuyimira kusintha kwakukulu kwamashelufu adijito m'mbiri yamalonda yaku US. Kampaniyo sikuchita chidwi ndi mapulogalamu oyeserera-ikulonjeza ndalama zoposera $1 biliyoni kuti igwiritse ntchito lusoli m'masitolo ake onse.

Ubwino wa kagwiridwe ka ntchito ndi wodziwikiratu: zosintha zamitengo zomwe zidatenga masiku awiri tsopano zatha m'mphindi zochepa, kusintha kwa magwiridwe antchito kuchoka pama tagi pamanja kupita ku ntchito yamakasitomala, e-kukwaniritsa malonda kumapita patsogolo chifukwa cha kusankha-ku{2}}kuwongolera pang'ono, ndipo kulondola kwamitengo kukuwongokera pa intaneti ndi{3}mu{3}m'masitolo.

Kwa ogulitsa omwe akuwunikanso ndalama zofanana, zomwe Walmart adakumana nazo zikuwonetsa kuti makina a digito-osati ma tokeni oyesera{1}}amabweretsa zotsatira zenizeni. Ukadaulo ulipo. Mlandu wa ROI watsimikiziridwa. Funso siliri loti mupite pa digito-ndi liwiro lanji komanso mokwanira.

Iwo omwe amayenda motsimikiza, kuyika pamlingo wocheperako m'malo moyesa m'mphepete, amadziyika kuti apikisane pomwe ziyembekezo za ogula zimapitilira kukwera ndipo magwiridwe antchito amatsimikizira kupulumuka. Kusintha kwa Walmart kunatenga zaka zokonzekera komanso ndalama zambiri. Ubwino wampikisano umapita kwa omwe amayamba tsopano.

Kwa ogulitsa omwe amawunika mayankho a ma shelufu amagetsi, zosankha zamtundu wazinthu zonse zimatalika E-zowonetsa inki kuyambira 2.66" mpaka 7.3", LCD zizindikiro za digito kuyambira 10.1" mpaka 15.6", ndi njira zowonetsera zophatikizika zamamalo osiyanasiyana ogulitsa.