Kupanga Zotsatira: Chifukwa Chomwe Chomwecho Chimagulitsidwa Bwino Ndi Mawu Osiyana

Momwe Mphotho ya Nobel-njira yopambana pa psychology ingasinthire njira yanu yogulitsira malonda{1}}ndi momwe ma shelufu amagetsi amapangira kuti izigwira ntchito munthawi yeniyeni.

Makapu awiri a yogurt amakhala pa shelufu ya supermarket. Mtundu womwewo, kukula kwake, mtengo womwewo. Chizindikiro chimodzi cha ESL chimawerengedwa"Muli 20% mafuta". Winayo amawerenga"80% yamafuta-yaulere."

Kodi mungasankhe iti?

Anthu ambiri amatenga "yamafuta-yaulere" mosazengereza. Koma malemba onsewa amafotokoza yogurt yofanana. Mafuta makumi awiri pa 100 aliwonse NDI mafuta makumi asanu ndi atatu pa zana-zaulere. Masamu oyambira.

Kusintha kwamawu ang'onoang'ono amenewo-kuchokera ku "muli mafuta" kupita ku "mafuta-aulere"-kumatembenuza kwathunthu momwe ubongo wanu umayika malonda. Munthu amamva kuti alibe thanzi. Winayo amaona ngati kusankha mwanzeru.

Izi ndikupanga zotsatira. Ndipo ngati mukugulitsa, ndiye kusiyana pakati pa zinthu zomwe zimawuluka pamashelefu ndi zinthu zomwe zimasonkhanitsa fumbi.

The Nobel Prize Discovery

Mu 1981, akatswiri a zamaganizo Daniel Kahneman ndi Amos Tversky anapereka chitsanzo chokhudza kuchiza matenda oopsa. Zosankhazo zitapangidwa ngati "kupulumutsa miyoyo 200," 72% idasankha njira yotetezeka. Pamene zosankha zomwezo zidapangidwa kuti "400 adzafa," 78% adasankha kutchova juga.

Masamu omwewo. Zotsatira zomwezo. Zosankha zotsutsana.

Kupeza kumeneku kunapatsa Kahneman Mphotho ya Nobel mu Economics.

Chifukwa Chake Kutayika Kumavuta Kwambiri Kuposa Kupindula

Pamsika,kutaya kumakhala koyipa kuposa kupeza kumamva bwino. Mukapindula kanthu, zimangokhala zochotsera-zabwino, koma zoiwalika. Mukataya kanthu, ndi ndalama zanu, mwayi wanu wochokapo.

Lowani mu supermarket iliyonse ndikuwona zomwe zikuchitika. M'gawo lazogulitsa zatsopano, ogula amadzanjikizana mozungulira malonda okhala ndi ma tag akuthwa "Nthawi Yochepa - Maola Awiri Atha" kapena "Atsala 5 Okha." Zinthu izi zimasesedwa m'magalimoto mkati mwa mphindi zochepa. Pakadali pano, pakona ya zovala, zokhala zolembedwa kuti "Great Value" kapena "Super Savings" sizimanyalanyazidwa, ndipo makasitomala amangosakatula ndikuchoka opanda kanthu-.

Kusiyana kwake? Chimango chimodzi chimayambitsa mantha otayika. Winayo amangolonjeza phindu.

Kutaya mtima ndi 2-2.5x wamphamvu kuposa kupeza chilimbikitso. "Kuphonya" kumayambitsa zochita zambiri kuposa "kupeza mgwirizano."

Izi Zikutanthauza Chiyani pa Mtengo Wanu

Zogulitsa zofanana zokhala ndi mitengo yofanana zimatha kukhala ndi malonda osiyanasiyana motengera momwe mumawafotokozera.

Hand Sanitizer: Zogulitsa Zomwezo, Nkhani Yosiyana

Mawu onsewa ndi ofanana masamu. Koma "kupha 99%" kumakupangitsani kumva kuti ndinu otetezedwa. "1% ipulumuke" imakupangitsani kudabwa ngati 1%yo ingakudwalitseni.

Lamulo la Kuchotsera $ 100

Shati ya $30?"50% kuchotsera"amamenya "Sungani $ 15."
Laputopu ya $1,000?"Sungani $200"amamenya "20% kuchotsera."

Ubongo umayankha nambala iliyonsekumvachachikulu. NdiElectronic Shelf Labels, mutha kusintha nthawi yomweyo pakati pa kuchuluka ndi zowonetsa za dollar kutengera mtengo wake-kudina kamodzi chakumbuyo, tagi iliyonse m'sitolo yanu imasinthidwa m'masekondi.

Chifukwa Chake Zogulitsa Pansi pa "Nthawi Yochepa" ESL Tags Igulitse Mwachangu

Mukuwona zinthu zomwe zikuwuluka pamashelefu kusitolo yayikulu kwanuko? Onani ma tag a ESL. Pafupifupi nthawi zonse amawonetsa mauthenga achangu:

"Mwayi womaliza-watha usikuuno"amapambana"Zabwino kwambiri lero!"

"Zatsala 3 zokha"amapambana"Gula tsopano ndikusunga"

Ndi makina a ESL olumikizidwa ku nkhokwe yanu, mauthenga otayikawa-amafulemu amadzisintha okha:

Zogulitsa> 100:Onetsani "Ogulitsa Kwambiri - 5,000+ ogulitsidwa mwezi uno" (umboni wa anthu)

Zogulitsa <20:Onetsani "[X] yokhayo yomwe yatsala - ikugulitsidwa mwachangu" (choyambitsa chosowa)

Zogulitsa <5:Onetsani "Pafupifupi Kupita!" + Chenjezo la kuwala kwa LED (mwachangu kwambiri)

Palibe kuyang'ana pamanja. Palibe ma tag akale. Dongosololi limakoka{2}}data yeniyeni ya nthawi ndikusintha mafelemu pomwe masitoko akusintha. Mauthenga osowa amangowoneka ngati ali owona-ndipo amazimiririka akasunganso.

Nthawi-Kusintha kwa Frame

Nthawi zosiyanasiyana za tsiku zimayitanira mafelemu osiyanasiyana. Oyenda m'mawa ndi msakatuli wamadzulo amakhala ndi malingaliro osiyanasiyana-ndipo amayankha mauthenga osiyanasiyana.

Ndi mawonekedwe a ESL omwe adakonzedwa, masinthidwe awa amachitika zokha:

Ikani kamodzi mu kasamalidwe kachitidwe. Tagi iliyonse panjira iliyonse imasintha nthawi imodzi panthawi yomwe idakonzedwa. Palibe antchito akuyenda pansi. Palibe zolakwika pamanja. Palibe mwayi wophonya.

Zotsatsa{0}}zambiri zamagalimoto,Zojambula za digito za LCDonjezerani zotsatira zake-makanema amphamvu omwe akuwonetsa nthawi yowerengera nthawi, makanema ojambula pamanja, ndi nthawi yeniyeni-yakuti "anthu X akuwona izi" umboni wotsimikizira kuti ma static tag sangathe kuperekedwa.

Pamene Negative Framing Ipambana

Kwa thanzi-ogula mwachidwi, chilimbikitso chogula ndichokupewa ngozi, osapindula:

Makasitomala{{0}osamala za thanzi samagula zinthu kuti apindule-akugula zinthu pofuna kupewa kuyika zinthu zoipa m'matupi awo. Ma tag a ESL m'malo ogulitsa mankhwala ndi m'malo azaumoyo owonetsa "Paraben-Yaulere" kapena "No Artificial Colors" nthawi zonse amaposa{4}}mauthenga okhazikika.

Kulembetsa Mitengo

Umembala wapachaka: $1,200/chaka motsutsana ndi "$3.29/tsiku"

Mtengo womwewo. Malingaliro osiyana kotheratu. Kuphwanya ndalama zambiri kukhala ndalama zazing'ono zatsiku ndi tsiku zimawapangitsa kumva kukhala opepuka. Makanema a ESL m'masitolo amagetsi owonetsa "$27/mwezi" m'malo mwa "$648" amasintha asakatuli omwe amakayikakayika kukhala ogula.

Kusandutsa Zoipa Kukhala Zabwino

Zinthu zomwe zatsala pang'ono kutha{{0}zotha ntchito zili ndi vuto pakupanga mafelemu. "Kutha posachedwa" kumveka kolakwika. Koma sinthaninso:

ESL imapangitsa masiwichi anthawi-awa kukhala achangu komanso odzichitira okha. Lumikizani data yothera nthawi ya inventory system yanu kuti muyambitse mafelemu otsikirapo: 20% kuchotsera pakatha masiku atatu, 40% kuchotsera tsiku limodzi-zosintha zonse popanda wogwira ntchito m'modzi kukhudza tagi.

LCD zowonetsera pa endcapstitha kupititsa patsogolo izi ndi makanema owerengera a "Flash Sale" omwe amapangitsa chidwi chenicheni, kuyandikira-zinyalala kukhala zogulitsa{1}}zachangu.

Pamene Kujambula Sikugwira Ntchito

Zomwe zimapangidwira simatsenga. Zimafooka kwambiri pamene:

Zogula Zapamwamba-Zogula: Kugula galimoto kapena nyumba? Makasitomala amaika chidwi chambiri komanso amawona njira zopangira.

Ogula Katswiri: Akatswiri ogula zinthu a B2B amadziwa "99% yogwira mtima" ndi "1% yolephera" amatanthauza chinthu chomwecho.

Malo Owonekera: Makasitomala akatha kuwona mafelemu onse awiri nthawi imodzi, zotsatira zake zimatha.

Ethics of Framing

Kujambula ndi kwamphamvu. Mphamvu imeneyo imabwera ndi udindo.

Kukhazikitsa Makhalidwe:

Kupereka mfundo zoona m'njira zosiyanasiyana ("80% lean"="20% mafuta"=zonse zoona)

Kuwonetsa zopindulitsa zenizeni zomwe makasitomala amasamala nazo

Kugwiritsa ntchito mameseji osowa pokhapokha ngati zinthu zili zotsika

Kuwoloka Mzere:

Kusowa kwabodza ("Awiri okha atsala!" mukakhala ndi 2,000)

Kutanthauza maubwino omwe kulibe

Kuwongolera anthu omwe ali pachiwopsezo

Zolemba zamakhalidwe zimagwira ntchitobwinonthawi-yaitali. Makasitomala omwe akuwona kuti akupusitsidwa samabwerera. Ndi ESL yolumikizidwa ku data yeniyeni ya zinthu, zonena zanu zakusoŵeka zimakhala zolondola nthawi zonse-zimalimbikitsa kukhulupirirana mukamagulitsa malonda.

Nthawi ina mukadzawona chinthu chikuwuluka pamashelefu akusitolo, onani chizindikiro chake cha ESL. Uthengawu ndi wofunika kwambiri monga mtengo.

Dzifunseni nokha:Kodi ndikuuza makasitomala zomwe angapindule, kapena zomwe ANGATAYE?

Kukonzekera kwapangidwe kwatsimikiziridwa kwa zaka zambiri. Chatsopano ndi luso laukadaulo lotha kugwiritsa ntchito-kusintha mafelemu potengera nthawi yatsiku, potengera mulingo wa zinthu, potengera gulu lazinthu, zonse kuchokera padashboard imodzi yokha.

Ikani Sayansi Yokonzekera Kuchita

LEGOYO zolembera zamashelufu zamagetsi ndi zowonera za digito za LCDndikupatseni mwayi wogwiritsa ntchito{{0}njira zotengera mitengo:

Dinani -kamodzi sitolo{1}}zosintha zambiri: Sinthani chizindikiro chilichonse mumasekondi, osati maola

Kusintha kwa chimango chokhazikika: Khazikitsani njira zowonetsera m'mawa / masana / madzulo zomwe zimayenda zokha

Kutumiza{0}}kuyambitsa mauthenga: Lumikizani ku data yanu yamasheya kuti muwone-mafuremu akusowa kwanthawi

Kukhoza kuyesa kwa A/B: Thamangani mafelemu osiyanasiyana m'malo, yesani zomwe zimagwira ntchito

Zosintha za LCD: Zowerengera nthawi, zogulitsira ma flash, kutsatsa kwamakanema pamalo-pamagalimoto ambiri

 

Product Line

E-Malemba a Ink Electronic Shelf(2.66" mpaka 7.3")

pamitengo yokhazikika ya alumali

LCD Digital Price Screens(10.1" ndi 15.6", osakwatiwa & awiri-mbali)

kwa ma endcaps otsatsira ndi zowonetsera

Mawonekedwe a Transparent LCD

kwa mawonetsero azinthu za premium

Interactive Kiosk Solutions

kuti kasitomala azidzithandiza okha ndikuchita nawo chidwi

Chimango chabwino kwambiri ndi chomwe mwachiyesa. ESL imapangitsa kuyesa kutheka.