Anthu ambiri amaganiza kuti zizindikiro za digito ndikungogula chophimba ndikulumikiza USB drive kuti musewere makanema. Digital Signage Solutions ndi dongosolo lathunthu-zinthu, mapulogalamu, zinthu, ndi netiweki zonse ziyenera kugwirizana. Ali paliponse: malo ogulitsira, ma eyapoti, masitolo ogulitsa. Makanema oyitanitsa a McDonald's, zidziwitso zaulendo wapaulendo wa Capital Airport, ma tag amitengo yamisika-zonse zili m'gululi.
Poyerekeza ndi zikwangwani zosindikizidwa zachikhalidwe, kusiyana kwakukulu ndikuti zomwe zili mkati zimatha kusinthidwa mwamphamvu. Chizindikiro cha foam board chimatenga sabata ngakhale zili bwino, theka la mwezi moyipa kwambiri, kuchokera pakupanga mpaka kutsika-kugulitsa kwa flash sikungapitirire. Ndi zizindikiro za digito, zosintha zomwe zimapangidwira kumbuyo kwa sync mpaka kumapeto kwa masekondi. Munthu m'modzi amatha kuyang'anira masauzande ambiri padziko lonse lapansi popanda kuyenda. Nielsen adachita kafukufuku wowonetsa zowonera zama digito zimafika pafupifupi kanayi kuchuluka kwa chidwi cha zikwangwani zokhazikika. Zimasiyana malinga ndi zochitika, koma dongosolo-la{7}}kusiyana kwakukulu ndi lenileni.
(Kukula kwa msika wapadziko lonse lapansi wa zikwangwani za digito kukuyembekezeka kufika $ 28.83 biliyoni mu 2024 ndipo akuyembekezeka kufika $ 45.94 biliyoni pofika 2030, akukula pa CAGR ya 8.1% kuyambira 2025 mpaka 2030.) mawu{{7}https://www.grandviewresearch.com/industry-analysis/digital-signage-msika
Vuto Lenileni Palibe Amene Amalankhula Poyambirira
Ma projekiti ambiri pomwe zowonera zimayikidwa, zomwe zili sizisintha kwa miyezi itatu, ndipo zimakhala makoma akumbuyo omwe palibe amene amawawona. Zida ndi poyambira chabe-ngati zinthu sizikuyenda bwino, ndiye kuti zawonongeka. Mfundoyi ikufunika kutsindika chifukwa ndi pamene ntchito zambiri zimalakwika.
Woyang'anira ntchito m'sitolo yogulitsira zinthu zosavuta adachita masamu: m'mbuyomu, kusintha zida zotsatsira m'masitolo onse 1,500 m'dziko lonselo kumawononga ndalama zopitirira ma yuan 100,000 nthawi iliyonse. Tsopano munthu m'modzi amakwanitsa theka la ola. Kupulumutsa kumodzi kumeneku kunabweza ndalama zogulira zida mkati mwa chaka. Kaya ndi zolondola kwenikweni sizikudziwika, koma molunjika ndi zomveka.
Chifukwa chake funso sikuti "ndigule zida zotani"-ndi ngati muli ndi minyewa yogwiritsira ntchito kuti chinthucho chikhale chamoyo mukachiyika.
CMS: Yambirani Apa, Osati Ndi Zojambula
Popanda CMS, zosintha zilizonse zimafunikira kuti wina aziyendera malo aliwonse ndi USB drive. Sitolo imodzi imatha kusamaliridwa; masitolo zana ndi osatheka.
Kodi CMS imachita chiyani? Kupanga zinthu (mkonzi wa template), mndandanda wamasewera (kutsatizana, nthawi, kusintha), ndandanda (zomwe zimasewera pa skrini iti pa nthawi yanji), kugawa (kukankhira zomwe zili kwa osewera kudzera pa netiweki), kuyang'anira (mawonekedwe apaintaneti, kusewera zomwe zili, zovuta za hardware zonse zowonekera kumbuyo). Ndilo ntchito zambiri zomwe zidakulungidwa mudongosolo limodzi, chifukwa chake kusankha kwa CMS ndikofunikira kwambiri.
Zochita wamba pazakudya: sewerani chakudya cham'mawa m'mawa, sinthani zotsatsa masana masana, sinthaninso madzulo. Palibe amene ayenera kuyang'ana izo.
Zosankha Zotumizira
Njira ziwiri zotumizira: mtambo ndi-malo. Cloud ndi pulagi-ndi-kusewera, kukonza{4}kwaulere, kupezeka kulikonse, ndipo tsopano ndiyofala-Data yotsimikizika ya Kafukufuku wa Msika imati ndi yopitilira 60% ndipo ikukula. Pa-malo ndi momwe zinthu zilili zokhuza chitetezo cha data kapena kusakwanira kwa netiweki.
Kumene Anthu Amawotchedwa
Kusankha kwa CMS ndi komwe kumakhala kosavuta kulowa m'makona. Zambiri pamsika zimawoneka zofanana muzinthu koma zimasiyana kakhumi pamtengo. Ndizosokoneza kwenikweni ngakhale kwa anthu ogwira ntchito.
Mfundo zingapo zofunika. Choyamba, nthawi zonse chitani zoyeserera zenizeni-ndikutsata zomwe zili zenizeni, osangowona ma PowerPoints. Chachiwiri, fotokozani momveka bwino za njira yolipirira-pa-sekirini iliyonse kapena-pagawo lililonse, misampha yambiri yomwe imakhala yotchipa kutsogolo koma kusungirako ndi bandwidth kumawononga ndalama zambiri. Chachitatu, fufuzani zomwezo-zofuna zamakampani{8}}zofuna zamalonda zimasiyana ndi zosowa zamagalimoto, zokhudzana ndi zomwe mavenda amakumana nazo.
Ogulitsa apakhomo akuphatikiza Goodview, Touchwo, Anvo, ndi Sunmi. Zina zapadziko lonse lapansi zikuphatikiza Scala, Mphepo Zinayi, ndi Broadsign. Kwa malo ochepa komanso ndalama zocheperako,{2}}otsegula Xibo amagwira ntchito, koma luso laukadaulo limafunikira kuti muzitha kudzisamalira nokha-.
Pezani malingaliro kuchokera kwa 3-5 ogulitsa kuti mufananize chopingasa. Amafuna ma quotes-hardware, mapulogalamu, kukhazikitsa, ndi malipiro apachaka omwe amalembedwa mosiyana. Mawu ophatikizika amabisa mosavuta zidule.
Tsopano Tiyeni Tiyankhule Za Hardware
Onetsani Ma Terminals
Onetsani matheminali{{0}pamene ogwiritsa ntchito amawona{1}}zovuta kusankha kuposa momwe anthu ambiri amaganizira.
LCD ndiyotsika mtengo, yowala mokwanira, ndipo imagwira ntchito bwino m'nyumba. LED imakhala yowala kwambiri ndipo imathandizira kulumikizana kosasinthika; ziwonetsero zazikuluzikulu m'ma eyapoti ndi m'malo akuluakulu ndi ma LED. OLED ili ndi mitundu yochititsa chidwi ndipo imatha kupindika, yomwe nthawi zambiri imagwiritsidwa ntchito ngati zowonetsera zapamwamba, zokhala ndi mitengo yapamwamba yofananira. E-zowonetsera inki zimakhala ndi mphamvu zochepa kwambiri ndipo zimawala chifukwa cha kuwala kwa dzuŵa, zomwe zimayenera kuwoneka ngati ma tag amitengo-ndi zomwe Hema amagwiritsa ntchito. Palinso mitundu inanso, koma zinayizi zimagwira pafupifupi 95% ya ntchito zakumunda.
Kusankhidwa kwa skrini kumatengera malo oyika, mtunda wowonera, zofunikira zowala, ndi maola ogwiritsira ntchito. Nthawi zambiri, mainchesi 10-12 mainchesi a sikirini pa mita iliyonse ya mtunda wowonera ndiwosavuta. M'nyumba, 300-500 nits ndi zokwanira; ndi kuwala kwachilengedwe, 700+ kumafunika; Kunja kumafuna nitsi 2,500 kuti mupikisane ndi dzuwa, kuphatikiza madzi a IP65 komanso kukana fumbi, kutentha kosiyanasiyana kuchokera pa -madigirii 20 kufika pa +50 madigirii , zothana ndi zowonongeka ndi zowonongeka zimachuluka. Chofunikira chachikulu ndikuti kutumizira kunja kumakhala kokwera mtengo kwambiri komanso kovuta.
Zowonetsera zamalonda ndi zowonera za ogula zitha kukhala ndi zolemba zofanana pamapepala, koma magwiridwe antchito amasiyana padziko lonse lapansi. Kutentha kwa kutentha, mphamvu ya 24/7, m'lifupi mwa bezel ndizosiyana. Anthu ena amagwiritsa ntchito ma TV akunyumba ngati zowonetsera m'sitolo kuti asunge ndalama; patatha miyezi itatu, amawotcha-kuwonongeka kwamoto, ndipo amabwereranso kuzinthu zamalonda. Izi zimachitika nthawi zambiri kuposa momwe opanga amafunira kuvomereza. Samsung, LG, Hisense, ndi BOE onse ali ndi mizere yowonetsera malonda, 30% -50% yokwera mtengo kuposa kalasi ya ogula, koma kukhazikika ndi kusiyana kwa moyo ndikofunika.
Njira Yopatuka: Kukwera Kwambiri Kwambiri
Ponena za zofunikira za hardware, zochitika zamayendedwe ndizomwe zimakhala zankhanza. Capital Airport T3 imakhala ndi zowonera zoposa 2,000-zamphamvu zakuuluka, zipata zokwerera, zonyamula katundu-ziyenera kulumikizidwa ndi makina oyendetsa ndege-nthawi yeniyeni ndi 99.9%+ kulondola. Kuchedwa kapena zolakwika zikutanthauza kuti okwera ndege akusowa maulendo apandege. Muzochitika izi, kukhazikika ndikofunika nthawi zikwi khumi kuposa makanema ojambula pamanja. Osati kanthu kakang'ono ophatikizana kangakhudze.
Ndiye palinso masitolo-apamwamba achigawo, ambiri akugwiritsabe ntchito masinthidwe odziyimira pawokha, kukopera zinthu kudzera pa USB drive kuti azisewera. Kumene maukonde ali osauka kapena sikelo ndi yaying'ono, njira iyi ikadalipo. Sikuti yankho lililonse liyenera kukhala lapamwamba-lofunika kwambiri.
Media Players
Bwererani ku dongosolo lokhazikika. Osewerera makanema ndi mlatho pakati pa mapulogalamu ndi mawonetsedwe-kulandira malamulo, kumasulira mafayilo, ma siginolo otulutsa. Iyi ndi gawo lomwe limakonda kusokoneza anthu kwambiri.
Ziwiri za mawonekedwe. Osewera akunja ndi mabokosi odziyimira okha olumikizidwa ndi zowonera kudzera pa HDMI, ndi magwiridwe antchito komanso kukweza kosavuta; BrightSign, Advantech, ndi Giada ndi zitsanzo zenizeni. Zomangidwa-mu SoC zoyikamo tchipisi mkati mwa sikirini, zosavuta kugwiritsa ntchito komanso zotsika mtengo, koma zimachita zochepa komanso zovuta kukweza; Samsung ndi LG amakankhira izi.
Kodi kusankha? Tsatirani zovuta zomwe zili. Kasinthasintha wazithunzi ndi makanema{1}}SoC kapena 300-400 yuan Android box ndizokwanira. Makanema a HTML5, -masanjidwe ambiri, makanema a 4K{12}}pitani pa 1,500-4,000 yuan akatswiri osewera. Kulumikizana kovutirapo kapena ma PC ogwiritsira ntchito makompyuta.
Malingaliro a Network
Gwiritsani ntchito mawaya ngati n'kotheka; ngati sichoncho, WiFi kapena 4G. Mfundo yofunika kwambiri ndikuti musaiwale kubweza kwa intaneti-netiweki ikatsika, wosewerayo azitha kupitiliza kusewera kuchokera pankhokwe m'malo mowonetsa sikrini yakuda yomwe ili ndi vuto. Izi zimanyalanyazidwa nthawi zambiri, ndiye tsiku lina maukonde amatsika, masitolo onse amakhala akuda, ndiyeno pali chisoni chifukwa chosasankha njira yodalirika.
Zogulitsa: Kumene Zambiri Zazimenezi Zimagwiritsidwa Ntchito
Woyang'anira dera amayang'anira masitolo ambiri okhala ndi zotsatsa zatsopano sabata iliyonse. Kudalira zikwangwani zosindikiza, kutumiza katundu, ndi kutumiza pamanja? Pamene zipangizo zifika, nthawi yadutsa. Zikwangwani zapa digito zitha kukwaniritsa "chigamulo chomwe chapangidwa ku likulu mphindi khumi zapitazo chikuwonekera paziwonetsero m'masitolo m'dziko lonselo mphindi khumi pambuyo pake."
(Kafukufuku yemwe adachitika m'malo anayi otchuka ku Netherlands adapeza zowonera za ogula 24,000 ndi zoyankhulana za 1,562. Kafukufukuyu adawonetsa kuti 85% yamakasitomala amakhulupirira kuti makanema amakanema omwe amawonetsedwa pazenera amawongolera chithunzi cha sitolo iliyonse. zambiri zochokera pazowonetsa.)Reference Case Data{10}https://www.retailcustomerexperience.com/news/popai-research-digital-window-signage{17}}iwonjezeka{18}}pansi/
McDonald's: The Benchmark
McDonald's ndi chizindikiro chakuchita bwino. Mu 2019, iwo anawononga $300 miliyoni kuti apeze Dynamic Yield ndi kutumiza AI{3}mamenyu a digito oyendetsedwa ndi AI m'masitolo 38,000 padziko lonse lapansi, kusintha malingaliro awo malinga ndi nyengo, nthawi ya tsiku, katundu, ndi kutalika kwa mizere. Malipoti awo azachuma amati kuyendetsa-pa avareji ya kukula kwa matikiti kwakwera 5-6%. Koma ali ndi magulu odzipereka omwe amawona izi-makampani ambiri sangathe kutengera izi. Zomwe McDonald's angapereke ku vutoli ndizosiyana kwambiri ndi mabizinesi wamba.
Kwenikweni Kuchita Ntchito
Zofunikira Choyamba, Zida Pambuyo pake
Choyamba, fotokozani zofunika-musathamangire kusankha zida.
Kodi zowonetsera zidzayikidwa kuti? M'nyumba kapena kunja? Khoma-zokwera, mzati, zenera, kapena siling'ono? Malo osiyanasiyana ali ndi zofunikira zosiyana kwambiri za kukula, kuwala, ndi njira zoikamo. Ndi zinthu ziti zomwe zidzaseweredwe? Kusinthasintha kwazithunzi/kanema kapena-kuphatikiza data nthawi yeniyeni? Kukhudza kofunikira? Ndani amapanga zinthu ndipo zimasinthidwa kangati? Malo angati? Sitolo imodzi ndi masitolo zana amafuna njira ziwiri zosiyana. Kodi bajeti ndi chiyani? Zowonetsera zamalonda za 55-inch zimachokera ku 3,000-4,000 yuan mpaka 30,000-40,000 yuan; CMS imachokera ku malipiro apachaka mpaka mazana masauzande. Popanda ndondomeko ya bajeti, kusankha sikungayambe.
Gawoli liyenera kutulutsa zikalata zofunika-mndandanda wamalo, malo oyikapo, mtundu wa zinthu, zofunikira, ndi bajeti zonse zolembedwa bwino. Kutsatsa, kufananitsa mitengo, ndi kulumikizana ndi ogulitsa zonse zimadalira chikalatachi.
Zofufuza za Tsamba
Kenako pamabwera kafukufuku wapatsamba. Zomwe zikuwoneka bwino pazojambula zili ndi mitundu yonse ya zodabwitsa pa-tsamba. Magetsi ali pamalo olakwika, zingwe za netiweki zomwe sizinakhazikike-zinakhazikitsidwe, zimatsegula-zipupa zosabowola. Wophatikiza aliyense akhoza kunena nthano zodzaza mtanga.
Kuyika, Kuvomereza, Maphunziro
Kuyika ndi kuyitanitsa kumaphatikizapo kuyika zowonera, kulumikiza osewera, kukonza maukonde, kutumiza mapulogalamu, kulowetsa zinthu, ndi kuyesa kophatikizana. Malo osalala bwino amatenga theka la tsiku; zovuta zimatenga masiku awiri kapena atatu. Mapulojekiti akuluakulu amayendetsa malo angapo oyesera kuti athetse mavuto ambiri asanatulutsidwe.
Kuvomereza ndi kuphunzitsidwa kumanyalanyazidwa mosavuta. Kuyika zida ndi chiyambi chabe; wina ayenera kuwongolera pambuyo pake. Kagwiritsidwe ntchito ka CMS, kusindikiza zinthu, kuthetsa mavuto osagwiritsa ntchito intaneti-ogwira ntchito ayenera kuphunzitsidwa bwino. Ogulitsa akuyenera kupereka zolemba zoyendetsera ntchito ndi ma FAQ; apo ayi, vuto lililonse laling'ono limadikirira-thandizo zogulitsa, zosakwanira.
Mukatha -Live
Nanga bwanji pambuyo pokhala ndi moyo? Apa ndi pamene ntchito yeniyeni imayambira.
Zochita zamkati zimafunikira ndalama zopitilila. Kukhazikitsa nyimbo zosinthira kumathandiza{1}}zotsatsa kusintha mlungu uliwonse, mawonekedwe amtundu amasinthidwa mwezi uliwonse. Kuphatikizika kwa data ya CMS kumatha kupangitsa zosintha pang'ono kuti zichepetse ntchito yamanja.
Kuwunika kwa zida kuyenera kuchitika. Yang'anani pafupipafupi ma pixel akufa, kusakhazikika kwa osewera, kukhazikika kwa netiweki. CMS backend nthawi zambiri imakhala ndi kuyang'anira-kuyang'ana mndandanda wa zidziwitso tsiku ndi tsiku kuti muzindikire zovuta makasitomala asanadandaule "chinsalu chakuda kwa masiku atatu."
Kuwunika kogwira mtima ndiyo njira yokhayo yotsimikizira ngati ndalamazo zinali zopindulitsa. Miyezo yotsatirika: kuchuluka kwamasewera omwe amamaliza, nthawi yomwe omvera amakhala, kusintha pazogulitsa zomwe zimagwirizanitsidwa. Zochita zina zimayesa A/B-mapangidwe awiri otsatsira kuti awone zomwe zimayendetsa malonda ambiri.
