Kodi POP Imaimira Chiyani Pakutsatsa?

Mu June 2024, Walmart adalengeza zomwe zidasokoneza malonda ogulitsa: akutulutsa zilembo zamashelefu amagetsi m'masitolo 2,300 pofika chaka cha 2026-ndicho pafupifupi theka la zomwe adachita ku US.

Nambala zachisankhochi zimafotokoza nkhani. Sitolo imodzi ya Walmart imanyamula zinthu zopitilira 120,000. Asanalembe zilembo zama digito, kukonzanso mitengo m'sitolo kumatenga pafupifupi masiku awiri. Tsopano? Dinani pang'ono pa pulogalamu yam'manja, ndipo zilembo zilizonse mnyumbamo zimatsitsimutsidwa m'mphindi zochepa.

Greg Cathey, SVP wa Walmart wa Transformation & Innovation, sanalankhule mawu: "[DSLs] akhala akusintha-ndipo [amapangitsa] zochitika zatsiku ndi tsiku za magulu athu ogulitsa."

Koma izi ndi zomwe zimapangitsa kuti izi zikhale zosangalatsa kwa aliyense amene amagulitsa malonda: malinga ndi kafukufuku wa Disembala 2022 wa Forrester Consulting, makina a ESL amadzilipira okha mkati mwa miyezi 18 ndipo amapanga ROI yazaka zisanu ya 277 peresenti.

Kumeneko sikutayipa. 277%.

Ndiye kodi kutsatsa kwa POP ndi chiyani kwenikweni, chifukwa chiyani kuli kofunikira kwambiri, ndipo zomwe zasintha m'zaka zingapo zapitazi zomwe zikupangitsa ogulitsa kwambiri padziko lapansi kusuntha movutikira?

POP vs. POS

Ndisunga izi zazifupi chifukwa moona mtima, ndizosavuta kuposa momwe zolemba zambiri zimamvekera.

Ganizirani ngati malo odyera. POP ndiye bolodi lazakudya lomwe lili ndi chithunzi cha burger chotsekemera chomwe chimakupangitsani kumva njala. POS ndi kaundula wa ndalama zomwe zimatengera $12 yanu. Ena amakupangitsani kufuna. Wina amatenga ndalama zako.

Ndizo zonse zomwe ziripo kwa izo. Ngati simukumbukira china chilichonse: POP ikukhudza chisankho. POS ndi za transaction.

Nambala Zomwe Ziyenera Kukupangitsani Kuti Mukhale Chidwi

Chabwino, tiyeni tikambirane ngati chilichonse mwa ichi chilidi chofunikira-chifukwa ndikudziwa kuti simunabwere chifukwa cha malingaliro. Mukufuna kudziwa ngati POP imasuntha singano.

POPAI (tsopano Path to Purchase Institute) yakhala ikutsatira zomwe ogula amachita kuyambira 1965. Kafukufuku wawo wa 2012 wa Mass Merchant Shopper Engagement adawona ogula opitilira 2,400, ndipo izi ndi zomwe adapeza:76% ya zosankha zogula zidapangidwa -m'sitolo, osati makasitomala asanalowe pakhomo.

Pofika 2014, chiwerengerocho chinakwera82%m'njira zambiri zamalonda. Richard Winter, purezidenti wa POPAI, ananena zomwe zinandikanikiza: "Ngakhale tinkayembekezera kuti ogulitsa ambiri akudikirira mpaka mphindi yomaliza kuti asankhe zogula, tinali odabwa kupeza kuti 82% ya zosankha zogula zimapangidwa m'sitolo."

Lolani izo zimire mkati kwa mphindi imodzi. Zogula zopitilira 8 mwa 10 zikadalipobe munthu akalowa m'sitolo yanu. Ndalama zonse zomwe zimagwiritsidwa ntchito potsatsa malonda a pa TV, malo ochezera a pa Intaneti, makampeni okopa anthu{4}}zimalowetsa anthu pakhomo, zedi. Koma chisankho chenichenicho? Izo zikuchitika pa shelufu.

Ndipo si maswiti okha ndi chingamu zomwe tikukamba. Kafukufuku wa POPAI adawagawa ndi magulu:

Maswiti & chingamu: 89% mu-chigamulo cha sitolo

Kusamalira khungu: 83%

Zogulitsa: 81%

Vinyo ndi mizimu: 79%

Ngakhale magulu omwe mungaganize kuti anthu amawafufuza kale-zosamalira khungu, zakudya za ziweto-zidakali ndi ndalama zambiri-zogula m'masitolo.

Nayi nambala ina yomwe ndimapeza yosangalatsa: pomwe chowonetsa chokhala ndi mtundu winawake chinali mu-sitolo, pafupifupi1 mwa 6 zogulam'gulu limenelo anapita ku mtundu umenewo. Osati chifukwa mankhwala anali bwino. Osati chifukwa zinali zotsika mtengo. Basi chifukwa izo zinalizowonekera m'njira yoyenera.

Chifukwa Chomwe POP Imagwira Ntchito: Psychology yomwe Mungagwiritse Ntchito

Chabwino, ndiye deta imati POP ndiyofunikira. Komachifukwa? Kodi kwenikweni chimachitika ndi chiyani muubongo wa ogula zomwe zimapangitsa chiwonetsero kapena chizindikiro kusintha machitidwe awo?

Ndigawa izi kukhala njira zazifupi zitatu zomwe ogula amatenga-ndipo chofunika kwambiri, momwe mungapangire POP yanu kuti igwire ntchito ndi njira zazifupizi m'malo molimbana nazo.

Kuchepetsa Katundu Wachidziwitso

Malo ogulitsira ambiri aku America amanyamula pakati pa 30,000 ndi 50,000 SKUs. Ganizilani zimenezo kwa kamphindi. Zogulitsa zosiyanasiyana zikwi makumi asanu, zonse zikupikisana kuti zisamalidwe.

Ubongo wanu mwakuthupi sungathe kuunika chilichonse. Siulesi{1}}ikungogwira ntchito mopsinja. Ndiye chimachita chiyani? Zimanyenga. Imayang'ana zizindikiro zomwe zimati "iyi ndiyofunika kuti muyiganizire" ndikunyalanyaza china chilichonse.

Ndi chiyani chomwe chimawerengedwa ngati chizindikiro?

Kuphulika kwamtundu komwe kumatuluka kuchokera kumadera ozungulira

Chitsimikizo cha mtengo chomwe ndi chachikulu kuposa ena

Yendetsani-chilichonse chomwe chimayenda

Udindo-mulingo wamaso umapeza chidwi ndi 35% kuposa shelufu yapansi

Kafukufuku wa 2019 wofalitsidwa muJournal of Retailinganapeza chinthu chosangalatsa. Masitolo omwe ali ndi zizindikiro zooneka bwino-kwenikweni, kupangitsa kuti zikhale zoonekeratu zomwe muyenera kuyang'ana poyamba-anawona ogula akuwononga23% nthawi yocheperako pakufufuza. Koma nayi chowombera: ogula omwewo adanenansokukhutitsidwa kwapamwamba, ndipo iwo kwenikweniadagula zambiri.

Kumeneko sikutsutsana. Anagula zambiri chifukwa sanatope pofufuza. Anali osangalala chifukwa kugula zinthu kunali kosavuta.

Uku ndikusinthanso kofunikira: POP yabwino sikungopusitsa anthu kuti agule zinthu zomwe sakuzifuna. Ndi kuthandiza anthu opsinjika kuti azitha kusankha bwino. Mukachepetsa kuchuluka kwa chidziwitso, mukupereka chithandizo.

Ndiye izi zikutanthauza chiyani pazowonetsa zanu?

Osawonjezera zambiri. Chotsani izo.Chilichonse pa POP yanu chiyenera kupeza malo ake. Ngati muli ndi tagi yokhala ndi logo, dzina lachinthu, mtengo, barcode, uthenga wotsatsa, komanso chodzikanira pazamalamulo-muli ndi zochuluka kwambiri. Diso la shopper lidzatuluka chifukwa palibe utsogoleri, palibe zomveka "yang'anani apa poyamba."

Pangani zosokoneza zowoneka.Chiwonetsero chanu chiyenera kuwoneka mosiyana ndi malo ozungulira kuti mulembetse ngati chizindikiro. Mtundu wofanana ndi alumali? Zosaoneka. Kukula kofanana ndi china chilichonse? Zosaoneka. Muyenera kusiyanitsa.

Mulingo wamaso ndi malo enieni. Muzigwiritsa ntchito mwanzeru.Ngati mukulipira malo apamwamba a alumali, musawononge pa chinthu chomwe chimadzigulitsa chokha. Ikani kukhazikitsa kwanu kwatsopano pamenepo. Ikani chinthu chanu chapamwamba kwambiri chakumapeto- pamenepo. Ikani chinthu chomwe chikufunika thandizo pamenepo.

Kutaya Kukhumudwa

Nayi nambala yomwe imadabwitsabe anthu ambiri: anthu amamva kuwawa akataya kanthukawiri kwambirimonga chisangalalo chopeza chinthu chomwecho.

Uku si kutsatsa malonda. Zachokera ku ntchito ya Kahneman ndi Tversky ya Prospect Theory-anapambana Mphotho ya Nobel chifukwa chake. Kafukufukuyu wabwerezedwa kangapo m'zikhalidwe ndi zochitika zosiyanasiyana.

Kodi izi zikutanthauza chiyani pankhani yamalonda?

Zikutanthauza kuti "Sungani $ 5" ndi "Musaphonye $ 5 posungira" si uthenga womwewo. Amamva mosiyana kwambiri ndi ubongo wa ogula.

"Sungani $5" ndi phindu. Ndi zabwino. Ndi zabwino.

"Musaphonye $5 muzosunga-lero lokha" ndi kutayika komwe kungatheke. Ubongo wanu umawerenga kuti: ngati sindichita, ndimataya china chake. Ndipo izi zimabweretsa kusapeza bwino-nkhawa yotsika-yomwe siimatha mpaka mutagula chinthucho kapena kuchokapo.

Tsopano, ndikufuna kusamala pano chifukwa izi zitha kugwiritsidwa ntchito molakwika. Ngati chizindikiro chilichonse m'sitolo mwanu chikufuula "NTHAWI YOKHALA! OSATI KUphonya!" imasiya kugwira ntchito. Ogula amangoyimba, kapena choyipirapo, amadzimva kuti akuyendetsedwa ndikusiya kukhulupirirana.

Mfungulo ndiyo kulunjika ndi kuwona mtima.

"Lero lokha" liyenera kukhala lero lokha

"Ngakhale zoperekera zilipo" ziyenera kuwoneka pokhapokha ngati zinthu zili ndi zochepa

"Mwayi wotsiriza" zikutanthauza kuti ndi mwayi wotsiriza

Mukamagwiritsa ntchito mwachangu moona mtima, zimagwira ntchito bwino chifukwa mukuthandiza anthu kupanga chisankho chomwe angayike. Mukamagwiritsa ntchito mosawona mtima-kuyendetsa zizindikiro zomaliza kwa miyezi itatu yowongoka-mumaphunzitsa makasitomala anu kuti azikunyalanyazani.

Manambala a konkire amaposa maperesenti."Sungani $15" zolembetsa mwachangu kuposa "Sungani 15%." Ndalama ya dollar nthawi yomweyo imamveka; chiwerengerocho chimafuna masamu amaganizo. Ngati mukuchotsera paperesenti, onjezani ndalamazo: "15% kuchotsera - Sungani $15 pachinthuchi."

Masiku omalizira ayenera kukhala achindunji.“Nthawi yochepa” sikutanthauza kanthu kenanso. "Kutha Lamlungu 6PM" amatanthauza chinachake. Ngati mukugwiritsa ntchito zizindikiro za digito, onetsani kuwerengera kwenikweni. Zikumveka ngati zochititsa chidwi, koma deta imasonyeza kuti ikugwira ntchito-chifukwa imapanga tsiku lomaliza.zenizeni.

Chifukwa chiyani ma tag "Ogulitsa Kwambiri" Ndiwofunika Kulemera Kwawo mu Golide

Ogula akamakayikira-ndipo ogula ambiri sadziwa zambiri zazinthu zambiri{1}}amafufuza zomwe anthu ena adachita.

Ili si khalidwe la nkhosa. Ndizomveka. Ngati mulibe chidziwitso changwiro chokhudza chinthu, ndipo mutha kuwona kuti masauzande a anthu ena adachisankha, ndizothandizadi.

"Best Seller" ma tag amagwira ntchito. "Staff Pick" ma tag amagwira ntchito. "#1 mu Gulu" ma tag amagwira ntchito. Ndemanga ndi nyenyezi zimagwira ntchito.

Pepala logwira ntchito ku Harvard Business School la 2021 linayesa izi ndi zowonetsera vinyo. Mabotolo olembedwa "Most Popular in Store" adawona a13.6% kukweza malondamotsutsana ndi maulamuliro osalembedwa. Vinyoyo anali wofanana.

Ndiko kukweza kwa 13.6% kuchokera papepala ndi mawu ochepa. Palibe kuchotsera. Palibe kuyika kwapadera. Chizindikiro chokha chomwe chinati "anthu ena adasankha izi."

Koma apa ndipamene ogulitsa ambiri amasokoneza izi: amayika ma tag a "Best Seller" pachilichonse, kapena amawayika pazinthu zomwe sizogulitsa kwambiri, kapena amayika "Staff Pick" popanda chizindikiritso chilichonse.amenewogwira ntchito kapenachifukwaiwo anatola icho.

Umboni wa anthu umagwira ntchito pokhapokha ngati ndi wodalirika. Pomwe ogula amazindikira kuti "Ogulitsa Kwambiri" ndi njira yotsatsira m'malo motengera deta yeniyeni, imasiya kugwira ntchito.

Nenani molunjika."Best Seller" zili bwino. "Ogulitsa Kwambiri - 2,847 ogulitsidwa mwezi uno" ndiwopambana. "Sarah's Pick - Ndimagwiritsa ntchito m'mawa uliwonse" ndiyabwino kwambiri chifukwa ndi yaumwini komanso yeniyeni.

Gwiritsani ntchito kusowa mosamala."Atatu okha omwe atsala" ndi umboni wamphamvu chifukwa ukutanthauza kuti anthu ena akhala akugula. Koma ngati shelefu nthawi zonse ikuwonetsa "Atatu okha omwe atsala" kwa miyezi pamapeto, mwaphwanya chikhulupiriro.

Ndemanga ndizofunikira, ngakhale m'masitolo ogulitsa.Ogulitsa ambiri tsopano akusindikiza mavoti a nyenyezi ndikuwunikanso mawu ang'onoang'ono pa ma shelufu. Imamveka ngati njira yapaintaneti, koma imagwiranso ntchito m'masitolo akuthupi-chifukwa ndi maganizo omwewo. Anthu amafuna kudziwa zimene anthu ena amaganiza.

IKEA, ALDI, ndi Zomwe Amadziwiratu

Ndiroleni ndigawane china chake chomwe ndikuganiza kuti chimasowa anthu akamasanthula makampaniwa.

Aliyense amalankhula za mawonekedwe a IKEA ndi luso la "njira yokakamizidwa." Koma silo phunziro lenileni la malonda a POP. Mfundo yeniyeni ili m'makalata awo amtengo.

Nthawi ina mukakhala mu IKEA, yang'anani mozama momwe amalembera zambiri zamalonda. Simudzawona:

"KALLAX Shelf Unit - Particleboard yokhala ndi laminate, 77x147 cm"

Mudzawona zinthu monga:

"Potsiriza, malo a mabuku onse omwe mumasunga kutanthauza kuwerenga. KALLAX. $ 69."

Kapena pachiwonetsero chogona:

"Chiwerengero cha ulusi 800. Chifukwa mumakhala gawo limodzi mwa magawo atatu a moyo wanu uli mtulo-mungakhalenso womasuka."

Ili ndi vuto-kukonza copywriting pa shelufu. Sakutchula mawonekedwe. Iwo akuvomereza kukhumudwa komwe kasitomala ali nako ndipo nthawi yomweyo akuwonetsa chinthucho ngati chisankho.

Izi zimagwira ntchito chifukwa chakuchepetsa kwanzeru-akugwira ntchito yoganiza bwinozakasitomala. M'malo mokupangitsani kudziwa chifukwa chake mungafune shelufu, iwo akukuuzani kuti: "Muli ndi mabuku akuwunjikana. Nayi yankho."

ALDI imachita zosiyana ndi-ndipo imagwiranso ntchito kwa omvera awo.

Zizindikiro za ALDI ndizosavuta mwankhanza. Nambala zazikulu zakuda. Kuyerekeza kwachindunji kwamitengo pakati pa zilembo zawo zachinsinsi ndi mitundu yamayiko. Palibe zithunzi za moyo. Palibe kope lanzeru. Basi:

"ALDI SimplyNature Almond Butter: $ 4.99. Mtundu Wadziko: $ 8.49. Zosakaniza zomwezo. Yang'anani chizindikirocho."

Chifukwa chiyani izi zimagwira ntchito? Chifukwa kasitomala wamkulu wa ALDI adadzisankha kale-ngati mtengo-ogula mozindikira. Sayenera kukopeka kuti zotchipa ndizabwinoko-analowa mu ALDI ndendende chifukwa amakhulupirira kale zimenezo. Zomwe akusowa ndiumbonikuti sakupereka khalidwe.

Mbali-ndi{1}}kufananitsako kumapereka umboni nthawi yomweyo. Ndi umboni wa chikhalidwe cha anthu (mtundu wa dziko ndilo malo owonetsera), kutayika ( "mukutaya" $ 3.50 ngati mutagula mtundu wa dziko), ndi kuchepetsa katundu wamaganizo (kufananitsako kwakuchitirani kale) zonse mu chizindikiro chimodzi.

Phunziro kuchokera kwa onse awiri si "kutengera IKEA" kapena "koperani ALDI." Ndi izi:POP yanu iyenera kufanana ndi malingaliro a kasitomala wanu akamadutsa pakhomo.

Makasitomala a IKEA amafika akuganiza zomwe angathe-nyumba yanga ingakhale chiyani?Chifukwa chake IKEA a POP amalankhula mwazotheka.

Makasitomala a ALDI amafika akuganiza za mtengo wake-ndingasunge ndalama zingati?Chifukwa chake ALDI's POP imalankhula poyerekezera ndi manambala.

Kodi kasitomala wanu akuganiza chiyani akalowa m'sitolo yanu? Kodi POP yanu ikuyankha funsoli, kapena ikukamba za china chake?

Static vs. Digital: Sichomwe/Kapena

Chinthu chimodzi chimene ndimawona kwambiri ndi ogulitsa akuganiza kuti ayenera kusankha: pepala kapena digito. Zonse zili pazithunzi, kapena khalani ndi zomwe zikugwira ntchito.

Ndiko kuyika kolakwika.

Kukhazikika kwa POP(mapepala, ma acrylic stands, zikwangwani zopachikika) ndi zotsika mtengo, zimafulumira kutumiza, ndipo sizifuna magetsi. Pamtengo-wokhazikika,{2}}magulu otsika{3}oganizani zokometsera, zokometsera, zogulira zinthu zofunika kwambiri{4}mapepala akadali okwera mtengo kwambiri-chisankho choyenera. Zikugwira. Palibe chifukwa chokonzera zomwe sizinaswe.

Digital POP(zolemba pashelufu yamagetsi, zowonetsera za LCD, zowonetsera, ma kiosks) zimakhala zomveka pamene kusinthasintha ndi liwiro zimakhala zofunikira. Mtengo umasintha kangapo patsiku? Zotsatsa zomwe zikufunika kulunzanitsa malo 50 nthawi yomweyo? -Zogulitsa zam'malire zomwe zimapindula ndi kusimba nkhani zamakanema? Ndipamene digito imapeza mtengo wake wapamwamba kwambiri.

Njira yanzeru ndi gulu-ndi{1}}kugawika kwamagulu:

Ngati mukuganiza za digito, musayese kusintha sitolo yanu yonse nthawi imodzi. Yambani ndi -zoni zomwe mumalimbana nazo kwambiri-nthawi zambiri madipatimenti atsopano, ma endcap otsatsira, kapena zowonetsa nyengo. Awa ndi madera omwe kusintha kwamitengo kumachitika nthawi zambiri, zomwe zikutanthauza kuti ndi komwe ndalama zogwirira ntchito zimawonekera kwambiri ndipo masamu a ROI ndi osavuta kutsimikizira.

Zinthu Zomwe Mungathe Kuchita Mawa

Ndisanamalize, nazi zinthu zingapo zomwe sizifuna zida zatsopano-kungotengera njira ina ndi zomwe mukuchita kale.

Pangani mtengo kukhala waukulu, logo ikhale yaying'ono.Ogula amakhala 3-masekondi 7 ali pa shelefu. Funso lawo loyamba ndi "ndalama zingati?"{{3}osati "mtundu wanji?" Zida zambiri za POP zoperekedwa ndi ogulitsa zimayika chizindikiro patsogolo komanso pakati chifukwa oyang'anira mtundu amasamala za mawonekedwe a logo. Koma ogula samatero. Ngati muli ndi chonena, kanikizani mtengo osachepera 2x kukula kwa logo.

"Sungani $X" kugunda "X% kuchotsera."Manambala a konkire amalembetsa mwachangu kuposa maperesenti. Kafukufuku wa Kahneman amatsimikizira izi. Ngati zotsatsa zanu zikunena kuti "kuchotsera 15%," yesani "Sungani $15" ndikuwona zomwe zikuchitika.

Perekani ogula akukayikakayika njira yokhazikika.Ngati muli ndi ma SKU asanu pa shelefu ndipo malonda amayang'ana kwambiri m'modzi kapena awiri, thandizani ogula omwe sanasankhepo polemba chizindikiro chotchuka. "Wogulitsa 1 wa Store" kapena "Chosankha Chodziwika Kwambiri" amachotsa nkhawa yosankha zolakwika. Simukunyengerera aliyense-mumawathandiza kusankha.

Kukwezedwa kulikonse kumafunikira tsiku lomaliza."Special Price" ili ndi zero mwachangu. "Special Price - Itha Lamlungu" ndiyofunika kwambiri. Ngati mukugwiritsa ntchito zizindikiro za digito, onetsani wotchi yeniyeni yowerengera. Ngati pepala, osachepera kusindikiza tsiku lomaliza.

Chithunzi Chachikulu

Tiyeni tiwonetsere pang'ono.

Kutumiza kwapadziko lonse kwa ESL kudasweka mayunitsi 100 miliyoni mu Q3 2024. Pofika theka loyamba la 2025, chiwerengerochi chinali pafupifupi 300 miliyoni-chiwonjezeko cha 211.4%{{6}pa{{7}chaka chowonjezeka. Grand View Research ikuyerekeza msika wa $ 1.85 biliyoni mu 2024, womwe ukuyembekezeka kugunda $ 7.54 biliyoni pofika 2033.

Kutumizidwa kwa Walmart kukuyendetsa zambiri, koma chizindikiro chachikulu ndichakuti mafundewa akuyembekezeka kulimbikitsa kukhazikitsidwa pakati pa ogulitsa enanso.

Kodi zimenezi zikutanthauza chiyani kwa inu? Kunena zoona, zimatengera mkhalidwe wanu. "Aliyense akuchita" ndi chifukwa choyipa chowonongera ndalama. Koma ngati mukulimbana ndi:

Mitengo imasintha kudya ntchito yapansi sabata iliyonse

Zolakwika zamitengo zomwe zimayambitsa madandaulo amakasitomala

Opikisana nawo omwe masitolo awo amawoneka amakono kuposa anu

Zotsatsa zomwe zimakhala zowawa kuchita

...ndiye mwina ndi bwino kuthamanga manambala.

Kumaliza

Kutsatsa kwa POP sikovuta. M'malo mwake, ndi izi:panthawi yomwe kasitomala akuganiza zogula, apatseni chifukwa choti inde.

Chifukwa chake chikhoza kukhala mtengo (ALDI). Ikhoza kukhala moyo (IKEA). Zitha kukhala zogwira mtima (Walmart). Psychology ndiyomweyi-kuchepetsa kuchulukirachulukira, kukulitsa kudana ndi kutayika, kupereka umboni wokhudzana ndi anthu-koma kuchita kuyenera kugwirizana ndi malingaliro a kasitomala wanu.

Mapepala-, e{1}} inki, LCD, chilichonse-ndichonyamula basi. Uthenga ndi umene uli wofunika. Konzani izo poyamba.

Ngati mukufuna kufotokoza momwe POP ya digito ingawonekere pazochitika zanu, kapena kungofuna kuchita zinthu mwanzeru-onani ngati zili zomveka pazachuma,ndife okondwa kucheza. Palibe udindo. Nthawi zina yankho limakhala "kakamira ndi pepala pakadali pano," ndipo tidzakuuzani ngati ndi zoona.

 

Maulalo ofulumira ngati mukufuna kusakatula

 

Electronic Shelf Labels
E-inki, 2.66" mpaka 7.3", 5+ batire la chaka

Mawonekedwe a LCD Shelf
28" mpaka 49.5", nkhope imodzi kapena iwiri-pawiri

Transparent Screens
27x10" ndi 42x23", kukhudza kusankha

Ma Kiosks a Self-
Ma touchscreen terminals