Bukuli likufanizira makampani asanu ndi atatu otsogola a ESL kuyambira 2025. Cholowa chilichonse chimakwirira zomwe wogulitsa amachita bwino, pomwe amalephera, komanso malo ogulitsa omwe amawayenerera bwino. Palibe wogulitsa adalipira kuti akhazikitsidwe pano, ndipo palibe amene adawunikiranso nkhaniyi isanasindikizidwe.
Momwe Tidawonera Makampani Awa
Kuwunika kwathu kunatengera malipoti amsika omwe adasindikizidwa, zolemba zamalonda, maubwenzi owululidwa pagulu, komanso ukadaulo wodziyimira pawokha. Tidayang'ana zinthu zisanu ndi chimodzi pakampani iliyonse: ukadaulo wolumikizirana opanda zingwe, mawonekedwe owonetsera, kufalikira kwaphatikizidwe, kuchuluka kwa kutumiza, gawo lamitengo, ndi kupezeka kwa chithandizo chachigawo. Pamene ziwerengero zandalama zimatchulidwa, gwero lake limatchulidwa pamzere.
Kuyerekezera Mwamsanga
| Kampani | HQ | Communication tech | Mtengo wamtengo | Zoyenera kwambiri |
|---|---|---|---|---|
| VusionGroup | France | RF + BLE | Zofunika | Mabizinesi ang'onoang'ono |
| Legoyo (Kiosketagscreen) | China | RF + NFC | Pakati pa bajeti | Ogulitsa omwe amafunikira ESL kuphatikiza mayankho owoneka bwino |
| Mtengo wapatali wa magawo AB | Sweden | Infuraredi | Zofunika | Malo{0}}okwera kwambiri |
| Hansow | China | RF | Pakati pa bajeti | Kutulutsa-kwachikulu{1}}kwachikulu |
| SOLUM | South Korea | RF / BLE | Pakati | Ogulitsa-okhazikika apakati-akuluakulu ogulitsa |
| Displaydata | UK | RF | Pakati mpaka premium | UK ndi ogulitsa aku Europe |
| Zkong Networks | China | RF (mtambo-yachilengedwe) | Bajeti mpaka pakati | Ambiri-ogulitsa mawebusayiti omwe ali ndi IT yochepa |
| Teraoka Seiko | Japan | RF | Pakati | Chakudya chatsopano ndi kuyeza-zowerengera mitengo |
Kuti muwone mwatsatanetsatane momwe mavendawa amalowera pamsika waukulu, onani izikuyerekeza kwa opanga ESLkuphimba akatswiri owonjezera amchigawo.
Makampani Otsogola a ESL mu 2025
1. VusionGroup (poyamba SES-imagotag)
VusionGroupndiye wopanga mashelefu akulu kwambiri padziko lonse lapansi potengera ndalama zonse komanso kuchuluka kwa mayunitsi, omwe ali ndi pafupifupi 18% ya msika wapadziko lonse lapansi kuyambira 2025, malinga ndi Global Market Insights. Kampaniyo idasinthidwa kuchokera ku SES-imagotag mu 2023 - ndemanga zakale ndi zolemba zofananira zikugwiritsabe ntchito dzina lakale. Makasitomala awo akuphatikizapo Walmart Canada, Carrefour, ndi Migros.
Chomwe chimalekanitsa VusionGroup ndi gawo lonselo ndi kuchuluka. VUSION Retail IoT Cloud simangosintha mitengo ya zilembo - imalumikiza mashelufu ku makamera owonera apakompyuta, mawonekedwe amkati, ndiAI-mitengo yosunthika, kutembenuza wosanjikiza wa ESL kukhala nsanja yanzeru zama sitolo. Zowonetsera zawo-mitundu inayi-zowonetsa inki zili m'gulu lazamalonda kwambiri.
Chenjezo loona mtima: nsanja iyi ndi yokwera mtengo komanso yovuta. Ogulitsa opanda ma -site scale ambiri kapena okhwima IT team akulipira zomwe sangagwiritse ntchito. VusionGroup ndiyomveka pamagulitsidwe akulu ndi ntchito zamayiko osiyanasiyana. Kwa magawo ang'onoang'ono, nthawi zambiri amakhala ochulukirapo.
2. Legoyo Smart Display
Ogulitsa ambiri a ESL ndi makampani-olemba zilembo zamasewera.Legoyoamatenga njira ina. Idakhazikitsidwa mu 2002 ngati SINTOP - poyambilira ndikugulitsa zosintha makonda ku Walmart, Target, Home Depot, ndi a Lowe - kampaniyo idakhala pafupifupi zaka makumi awiri ikupanga ukatswiri wopanga malo ogulitsa malonda isanalowe muukadaulo wowonetsera mwanzeru mu 2019.
Mbiri imeneyo imapanga zomwe amapereka lero. Legoyo'schizindikiro cha alumali chamagetsiosiyanasiyana amagwiritsa ntchito e-zowonetsa inki zokhala ndi NFC ndi QR code kuphatikiza, zomwe zimalola makasitomala kupeza zambiri zamalonda kapena zotsatsa zakukhulupirika mwachindunji pashelefu. Ndi mayunitsi opitilira 100,000 a ESL omwe atumizidwa kumayiko onse 50+, nsanjayi ikupangidwa-kuyesedwa pamlingo woyenera. Moyo wa batri umavoteledwa kwa zaka zambiri zogwira ntchito mosalekeza pakusintha kwanthawi zonse.
Kumene Legoyo amasiyanitsidwa ndi ogulitsa ambiri pamndandandawu ndikukula kwazinthu. Kupitilira zilembo zamashelufu, kampaniyo imapangabar-zowonetsera zowonetsera za LCD, zowonetsera transparent,ndizowonetsera zanu-za pa kiosk- kuwapanga kukhala njira imodzi yothandiza-kwa ogulitsa ogulitsa omwe akufuna kukweza mitengo yashelufu ndi-kusunga zowonetsera za digito nthawi imodzi. Ubale wophatikizana wa ogulitsa umathandizira kugula zinthu mosavuta komanso kumachepetsa kuphatikizika kwakukulu.
Monga wopanga mwachindunji ku Xiamen, China, Legoyo imaperekanso mwayi wosintha makonda omwe mabizinesi akuluakulu samakonda - kukula kwake, masanjidwe owonetsera, ndi zinthu zamtundu zitha kusinthidwa kuti zigwirizane ndi zofunikira zamalonda. Kwa ogulitsa omwe akufuna kupikisana nawo pakati-mitengo yamitengo, ubale wachindunji kufakitale, ndi mtundu wazinthu zomwe zimapitilira mashelefu, Legoyo ndiyofunika kuunikanso kwambiri.Matchulidwe achikhalidwe ndi mafotokozedwe azinthuakupezeka mwachindunji ku gulu.
3. Mtengo wa AB
Kampani yaku Sweden yatha zaka zopitilira makumi atatu ikuchita zomwe makampani ena sanachite: kumalumikizana ndi ma infrared m'malo mwa mawayilesi. Uku ndikusankha mwadala mwaukadaulo, osati malire a cholowa, ndipo malingaliro ake ndi olunjika.
Ma siginecha a infuraredi amatha kusokonezedwa ndi-m'sitolo Wi- yama wailesi. Zotsatira zake n'zakuti ziwongola dzanja zimayezedwa m'masekondi pa sitolo yonse - zopindulitsa pamene zenizeni-zofunika kwambiri pamitengo yanthawi yake.MtengoMgwirizano wapadziko lonse wa Carrefour womwe uli ndi masitolo opitilira 1,700 ndiye chitsimikizo chamsika chodalirika chodalirika. Zogulitsa zawo za ShelfVision zimakulitsa zida zake kuti ziphatikizepo AI{{3}mashelufu oyendera mphamvu-yoyesa makamera, kuwonjezera-zodziwika-zodziwikiratu popanda kuyika ndalama pa hardware.
Choletsa chimodzi chothandiza: infrared imafuna kuyika kwa hardware dala kuposa RF chifukwa mzere-wa-ndi nkhani. Ngati mukuyesa matekinoloje olankhulirana musanasankhe wogulitsa, izikuwonongeka kwa Bluetooth, Wi-Fi, ndi kulumikizana kocheperako{{1}GHz ESLimakhudza-malonda adziko lonse-mwatsatanetsatane.
4. Hansow Technology
Hanshow a mpikisano m'mphepete ndi kupanga kuya. Kampani yaku China imapanga imodzi mwazinthu zazikulu kwambiri za ESL pamakampaniwo - kuyambira zochulukira kwambiri-zolemba shelufu zoonda mpaka zowonera zatsopano za LCD zazakudya - mothandizidwa ndi masipuni opangidwa kuti azitha kulemera. Ukatswiri wawo wokhwima-wamitundu ina-wa inki{7}}wakhazikika ku APAC ndipo ukugwiritsidwa ntchito mochulukira ku Europe.
Kwa ogulitsa omwe amagulitsa zinthu pamlingo wapakati-ndalama zosiyanasiyana, Hanshow nthawi zonse imabweretsa ndalama zolimba-ku{2}}kuchuluka kwa magwiridwe antchito. Chenjezo lalikulu ndi kuthandiza m'madera: kunja kwa Asia, pambuyo-ntchito zogulitsa zimatengera kwambiri maubale ogawa. Tsimikizirani momwe gulu lothandizira limawonekera m'dera lanu musanatumize kutulutsa kwakukulu.
5. SOLUMU
SOLUM idapangidwa kuchokera ku Samsung Electro-Mechanics, ndikuti zopanga zopanga zikuwonetsedwa mu hardware. Gulu la Newton label ladziŵika bwino kwambiri chifukwa chomveka bwino komanso kulimba kwa thupi - makhalidwe ofunika kwambiri-m'malo omwe muli magalimoto ambiri kumene malembo amasungidwa nthawi zonse kapena amakumana ndi kutentha kosiyanasiyana.
Kugawa ndi chithandizo kwa kampaniyi kumachokera ku South Korea, China, US, India, Vietnam, ndi Europe. Pulatifomu yawo imakhala ndi zosintha zamagulu masauzande ambirizilembo zamashelufu ogulitsanthawi imodzi kupyola mumtambo{{0}otengera kasamalidwe ka mawonekedwe. SOLUM ili pakati-pamtengo wamtengo wapatali ndipo imagwira ntchito bwino kwa-mpaka{4}}ogulitsa zinthu zambiri, ma pharmacy, ndi ogulitsa wamba. Zosawoneka ku UK poyerekeza ndi ena aku Europe omwe akupikisana nawo - ogulitsa azisintha malinga ndi mayiko.
6. Zowonetsa
Kwa ogulitsa omwe ali ku UK, Displaydata ndiye njira yoyenera kwambiri pamndandandawu. Ili ku Bracknell, Berkshire - kampani yokhayo yopanga sikelo ya ESL yokhala ndi maziko aku UK - kampaniyi imapanga mabizinesi{{3}magiredi amtundu wopangidwa makamaka molingana ndi kamangidwe ka IT kamalonda komanso kutsata malamulo ku Europe.
M'malo mwake, maziko amtunduwu amasintha zomwe zikuchitika. Thandizo likupezeka, nthawi ndi zazifupi, ndipo palibe zodziwika bwino ku UK-zofunika zowonetsera mitengo. Ndalama zapachaka za $ 84 miliyoni zimapangitsa Displaydata kukhala yaying'ono kuposa atsogoleri apadziko lonse lapansi, koma pamsika waku UK yapanga mbiri yabwino pagolosale, malo ogulitsa mankhwala, ndi malonda wamba.
7. Zkong Networks
Kutumiza kwachikhalidwe kwa ESL kumafunika-maseva am'malo pamalo aliwonse ogulitsira. Kwa ogulitsa omwe amayang'anira malo makumi awiri popanda gulu lodzipatulira la IT, chimenecho ndi chotchinga chachikulu. Zkong amachotsa.
Mapangidwe awo a Cloud Gateway amawongolera zosintha zamalebulo patali kudzera pa msakatuli-zotengera dashboard, popanda zida za seva zam'deralo pamlingo wa sitolo. Izi zimapangitsa Zkong kukhala imodzi mwazinthu zothandiza kwambiri kwa ogulitsa odziyimira pawokha, ogulitsa malonda, ndi -mabizinesi ambiri omwe amafunikira mitengo yokhazikika popanda{3}}kukonza seva. Mukawona kusapezeka kwa-ndalama zapanyumba, ndiROI kuwerengerazimasintha momveka bwino pakukondera kwa Zkong poyerekeza ndi machitidwe achikhalidwe otumizira anthu.
8. Teraoka Seiko
Malo ogulitsa zakudya zatsopano ali ndi vuto la zilembo zomwe{{0}zolinga za ESL sizithetsa bwino: mtengo umadalira kulemera, komanso kulemera kumasinthasintha. Teraoka Seiko - Wopanga zinthu ku Japan yemwe amadziwa kale POS ndi zida zoyezera - amamanga makina a ESL omwe amalumikizana molunjika-masikelo amitengo m'malo ogulitsira zinthu, m'gawo la nsomba, ndi malo okonzekera chakudya. Kwa masitolo akuluakulu ndi maholo amsika omwe ali ndi zakudya zatsopano zatsopano, kuphatikizika kumeneku kumapatsa Teraoka mwayi wowonekera bwino wokhala ndi opikisana nawo ochepa.
Kumvetsetsa Zamakono: Zomwe Zimasiyana Pakati pa Ogulitsa
Kusankha ogulitsa ndi gawo lina laukadaulo. Njira zitatu zoyankhulirana zomwe zimagwiritsidwa ntchito masiku ano pazamalonda iliyonse ili ndi malonda enieni-.
Mawailesi pafupipafupi (RF)ndiye muyeso wamakampani. Ogulitsa ambiri - VusionGroup, Legoyo, Hanshow, SOLUM, Displaydata - amagwiritsa ntchito RF mu 2.4GHz kapena sub{4}}GHz band. Utali wautali, zomangamanga zotsimikiziridwa, zogwirizana ndi masanjidwe ambiri a sitolo. Itha kusokonezedwa ndi-malo opanda zingwe.
Infrared (IR), yogwiritsidwa ntchito ndi Pricer yokha, imachotsa vuto losokonezalo pamtengo wa kuyika kwadala mwadala. Kuthamanga kwatsopano kumathamanga; unsembe kusinthasintha ndi wotsika.
Bluetooth Low Energy (BLE)ndiye njira yomwe ikubwera, yothandizidwa ndi zatsopano za VusionGroup ndi SOLUM. Imathandizira kuphatikizika kwa ma smartphone koma imagwiritsa ntchito mphamvu zambiri pamasinthidwe ena ndipo imakhala ndi kukhwima kocheperako kuposa RF.
Pamwamba pa chiwonetsero, chotsanie-inki motsutsana ndi LCDkusankha kumafunika pa moyo wa batri ndi momwe mungagwiritsire ntchito. E-inki imakhala yochuluka pazamalonda pa ESL chifukwa imagwiritsa ntchito mphamvu pokhapokha ikasinthidwa, zomwe zimathandiza kuti batire iwonongeke kwa zaka zisanu kapena khumi pa lebulo iliyonse malinga ndi mmene zinthu zilili. Makanema a LCD amagwiritsidwa ntchito pomwe pakufunika mtundu wonse kapena kuyenda - makamaka zowerengera zatsopano zazakudya ndi zotsatsira zotsatsira - koma zimafunikira kuwongolera mphamvu pafupipafupi.
Kusankha Wogulitsa Woyenera pa Sitolo Yanu
Kusankhidwa kwa ogulitsa kumadalira zochepa pamitu yamutu komanso zambiri pa mafunso anayi: Kodi sitolo yanu ndi yotani? Mukufuna zilembo zingati? Ndi machitidwe otani omwe amafunika kulumikizana nawo? Ndipo kuthandizira kwanuko kumawoneka bwanji mukakhazikitsa?
Izichitsogozo chosankha mayankho a ESL ogulitsaamadutsa muzofunikirazo mozama. M'mawu othandiza:
- Maunyolo akulu akulu ndi ogulitsa mayiko osiyanasiyana:VusionGroup ya kukula kwa nsanja; Mtengo pomwe kufulumira komanso kusokoneza-kumagwira ntchito kwaulere ndikofunikira.
- Ogulitsa akukweza mitengo yamashelufu motsagana ndi -zowonetsa m'sitolo:Legoyo's ESL yophatikizana ndi mawonekedwe a skrini amawapangitsa kukhala njira imodzi yothandiza-yogulitsa malonda.
- Makulidwe apakati-kugula, ogulitsa mankhwala, kapena kukonza kunyumba:SOLUM kapena Hansow kuti mugwire bwino ntchito pamtengo wokwanira; Displaydata kwa ogulitsa ku UK{{0}makamaka.
- Chakudya chatsopano ndi zoyezera-zowerengera mitengo:Teraoka Seiko alibe mnzake weniweni mu niche iyi.
- Ogulitsa pawokha komanso-ogwiritsa ntchito mawebusayiti angapo:Zkong's Cloud's cloud-model yodziwika bwino imachotsa chotchinga chachikulu kwambiri chomwe chimalepheretsa kutumiza.
Chinthu chimodzi chomwe chimasokoneza kutumizidwa kochulukirapo kuposa vuto lililonse la Hardware: kuphatikiza ndi POS kapena ERP yanu yomwe ilipo. Ogulitsa ena amapereka zolumikizira zakubadwa zamapulatifomu wamba; ena amafuna zida zapakati. Pezani yankho lachindunji pa izi musanasaine chilichonse.
Mafunso Ofunsidwa Kawirikawiri
Kodi kampani yayikulu kwambiri padziko lonse lapansi ya zilembo zamashelufu amagetsi ndi iti?
VusionGroup (omwe kale anali SES-imagotag) ndi mtsogoleri wa msika wapadziko lonse lapansi, yemwe ali ndi pafupifupi 18% ya msika wa ESL kuyambira 2025. Kampaniyi ili ku France ndipo imapereka ogulitsa akuluakulu kuphatikizapo Carrefour, Walmart Canada, ndi Migros.
Kodi SES-imagotag imatchedwa chiyani pano?
SES-imagotag idasinthidwanso kukhala VusionGroup mu 2023. Kampaniyo imasungabe likulu lawo ku France komanso mndandanda wa masitoko a Paris; zinthu zonse zatsopano zimagulitsidwa pansi pa mayina amtundu wa VusionGroup ndi VUSION.
Kodi kutumizidwa kwa ESL kumawononga ndalama zingati?
Hardware nthawi zambiri imakhala $5 mpaka $20 pa lebulo lililonse kutengera kukula ndi mtundu wa mawonekedwe - koma zimangogwira chipangizocho.Mtengo weniweni wosinthira ESLzikuphatikiza layisensi ya mapulogalamu, malo ofikira pa netiweki, ntchito yoyika, ndi chithandizo chopitilira. Kwa ogulitsa ambiri, ndalama zowonjezerazo zimayimira gawo lalikulu la ndalama zonse.
Kodi alipo ku UK{{0}opanga zilembo zamashelufu apakompyuta?
Inde. Displaydata imayang'aniridwa ku Bracknell, Berkshire, ndipo ndi okhawo omwe amapanga masikelo a ESL okhala ndi UK base. Kwa ogulitsa aku UK komwe kuthandizira kwanuko ndi kutsata malamulo ndizofunikira, ndiye njira yoyenera kwambiri pamndandandawu.
Kodi pali kusiyana kotani pakati pa ESL ndi ESEL?
Mawuwa amatha kusinthana pochita.ESL (electronic shelf label)ndi wamba mayiko chidule; ESEL imatsindika za shelefu-kuyika m'mphepete ndipo imagwiritsidwa ntchito nthawi zambiri ku UK. Onse amatchula gulu lomwelo laukadaulo.
Pansi Pansi
Msika wa ESL mu 2025 ndi wopikisana pamitengo yamitengo. Ogulitsa malonda ali ndi zosankha zamphamvu mu VusionGroup ndi Pricer. Ogulitsa omwe amafunikira ESL limodzi ndi-umisiri wowoneka bwino wa sitolo apeza zinthu zophatikizidwa za Legoyo ndi ubale wachindunji ndi wopanga kukhala wosiyanitsa. Pakati-ogula amsika amathandizidwa bwino ndi SOLUM, Hanshow, ndi Displaydata. Ogwiritsa ntchito mawebusayiti ang'onoang'ono ndi ambiri{7}}ali ndi njira yodutsa ku Zkong.
Yankho lolondola limatengera mtundu wanu - wa sitolo, machitidwe omwe alipo, bajeti, ndi chithandizo chomwe chimawoneka miyezi 18 mutakhazikitsa. Kuti muwone mwachidule zomwe machitidwewa angachite pamitundu yosiyanasiyana yogulitsa, thenjira zamagetsi alumali labelGawoli limafotokoza za milandu yayikulu yogwiritsiridwa ntchito komanso zochitika zotumizira mwatsatanetsatane.





