Lipoti la Freeman's 2024 Exhibitor Trends Report lidayikapo zambiri pazomwe oyang'anira malowa akumva kale: 93% ya owonetsa amati mtundu wotsogola ndiye zotsatira zofunika kwambiri, komabe 49% okha ndi omwe amavomereza kukhutitsidwa ndi zotsatira zawo zogulira. Pakadali pano, kafukufuku wosiyana ndi Certain adapeza kuti 94% ya ogulitsa amakhulupirira kuti kampani yawo imalephera kutembenuza zochitika kukhala mwayi. (cvent.com)
Ziwerengero ziwirizi zikufotokoza mavuto osiyanasiyana. Yoyamba ndi yokhudza zomwe zimachitika kunyumba. Chachiwiri ndi cha zomwe zimachitika pambuyo pake.Mawonekedwe a Interactive kioskkuthana ndi vuto loyamba mwachindunji. Sakonza yachiwiri-ndikunamizira kuwononga ndalama.
Kusiyanaku kuli kofunika chifukwa owonetsa ambiri amakumana ndi zovuta zonse ziwiri nthawi imodzi, ndipo amalimbikitsana. Kujambula kosakwanira kwa data kumapangitsa kuti muzitsatira{1}}zambiri; kutsatira{2}}kumanyalanyazidwa; kusamalidwa bwino kumapangitsa kuti ndalama zonse ziziwoneka ngati zachotsedwa-. Ma Kiosks amatha kuthyola mkomberowo panthawi yojambula, koma pokhapokha ngati njira yapansi ndi yokonzeka kulandira deta yabwino.
The Capacity Bottleneck Palibe Amene Amawerengera
Rep waluso wosamalira zinthu za B2B-industrial automation, enterprise software, specialization components{2}}atha kutengera alendo asanu ndi atatu kapena khumi pa ola limodzi. Osati masikani a baji. Zokambirana zenizeni zaukadaulo komwe ziyeneretso zimachitika, komwe mumaphunzira nthawi, ulamuliro wa bajeti, komanso ngati vuto lomwe akufotokoza ndi lomwe yankho lanu likugwirizana.
Paziwonetsero zazikulu monga IMTS, PACK EXPO, kapena Automate, magalimoto samayenda mofanana. Pamakhala chiwopsezo pambuyo pa mawu ofunikira am'mawa, pakati-funde lina la masana, madera akufa pakati pa magawo. Pamasewerowa, bwalo la 20x20 lomwe lili ndi ma reps atatu limagunda padenga la machitidwe 30 pa ola pomwe mazana a opezekapo amayenda m'mipata yoyandikana.
Interactive kiosks amagwira ntchito ngati kusanja kofananira. Ngakhale ogwira nawo ntchito amayang'ana anthu omwe amafunikira kuzama kwaukadaulo, mawonekedwe a touchscreen ndi omwe amatha kuzindikira{1}}masanjidwe amtundu wina aliyense: zosinthira zinthu, mawonekedwe atsatanetsatane, ziwonetsero zamakanema,{2}}mafomu odziyenereza. Msakatuli wamba amatumizidwa; chiyembekezo chokhala ndi polojekiti yeniyeni chikuwonjezeka.
Captello adalemba zamphamvu izi ku IAEE Expo! Expo! chakumapeto kwa 2024, pomwe kujambula kwawo kwazithunzi kudafikira 40% kuyimitsidwa poyerekeza ndi 30% yamakampani, ndi nthawi zokhazikika zopitilira mphindi zisanu ndi zitatu. Umenewu ndiye kuti ogwira ntchito anu sanafunikire kuyambitsa-kuwamasula kuti akambirane zoyenerera zomwe zimachitika nthawi imodzi kwina kulikonse. (captello.com)
Pamaso pa Hardware, Yang'anani Njira Yanu
Kokani zomwe mwawonetsa pazowonetsa zitatu zomaliza ndikuyankha mafunso awa moona mtima:
Ndi magawo angati a anthu ojambulidwa omwe analandilidwa makonda{0}pasanathe maola 72? Osati mauthenga ambiri a imelo-okhudzana ndi makonda ake omwe akulozera za zomwe mwakambirana kapena chidwi cha mlendo.
Ndi maperesenti otani a ma rekodi otsogolera omwe ali ndi zidziwitso zoyenerera kupitilira data yolumikizana? Nthawi, kuchuluka kwa bajeti, kagwiritsidwe ntchito ka zinthu, zosankha-zopanga zosankha{1}}chilichonse chimene chimalola kuti malonda aziika patsogolo komanso kuti azikonda.
Ndi nthawi yanji yomwe imachokera ku booth kupita ku CRM mpaka kugulidwa koyamba? Osati pamene zitsogozo zimakwezedwa, koma pamene munthu achitapo kanthu.
Ngati chiwerengero chanu chotsatira-ndi chochepera 50%, kukwanira kwa data yanu ndi pansi pa 40%, kapena nthawi yanu yoikidwiratu ikupitirira masiku asanu, muli ndi vuto lomwe ma kiosks sangawathetse. Konzani kayendedwe ka ntchito kaye. Zowonetsa zimakulitsa makina aliwonse omwe amalowa-kuphatikiza osweka.
Ngati manambalawa ali athanzi ndipo vuto lanu ndiloti mumatha kusungirako zinthu kapena kujambulidwa kwa data, ma kiosks amakhala ndalama zovomerezeka. Amajambula zambiri (alendo okha{1}}amazilemba molondola), amazijambula pakompyuta (palibe zolakwika zolembedwa m'mafomu olembedwa pamanja), ndipo amazijambula mosalekeza (palibe mwayi wotayika panthawi ya kuchuluka kwa magalimoto pamsewu).
Zomwe Hardware Imawononga Kwenikweni
Magawo atatu amafanana ndi njira zosiyanasiyana zanyumba ndikuwonetsa makalendala.
Mayankho a piritsi-($200-$800)sungani zojambulidwa zotsogola pamawonetsero am'madera, zochitika zam'mwamba, kapena ngati mayunitsi osunga zobwezeretsera m'misasa yayikulu. Izi zimayendetsa mapulogalamu monga iCapture kapena Captello, kulunzanitsa ku CRM, ndipo safuna malo odzipereka. Ndiwo malo olowera kuti owonetsa aziyesa ngati kujambula kwa digito kumawongolera ma metric awo akumunsi asanachitepo mabizinesi akuluakulu.
Pakati-zowonera zamalonda ($2,000-$5,000)mu 32-43 inchi zothandizira zosinthira zinthu, ziwonetsero zamakanema, ndi makatalogu. Pansi-yoyimilira kapena yokwera, ndiye njira yabwino kwambiri yopangira malo okhala pamzere wamawonetsero akuluakulu. Gawo ili ndilomveka pamene mukufunantchito zanu-luso popanda kulamulira mapazi a booth.
Zowonetsa zoyambira ($5,000-$15,000)mainchesi 43 ndi kupitilira apo mulinso zotchingira zolimba, zotumphukira zophatikizika, kapena zomanga zakunja-zovoteledwa. Ziwonetsero za Island booths{3}kumene mukuchita mpikisano ndi zomangidwa mwaluso-lungamitsani mlingowu mosiyana ndi 10x10 inline khwekhwe.
Ndalama zomwe sizikuwoneka pamitengo ya hardware:
Zosankha Zaukadaulo Zomwe Zili Zofunika
Zokambirana zambiri zimawononga nthawi pazinthu zomwe sizimakhudza zochitika zenizeni padziko lonse lapansi-. Mafunso awiri amayendetsa kusankha kwa owonetsa B2B; zina zonse ndi phokoso.
Kulumikizana:
Kudalira kwa WiFi kumabweretsa chiwopsezo cha latency ndi kusiya. Ngati mukugwiritsa ntchito-kulunzanitsa nthawi yeniyeni ya CRM, mavidiyo, kapena zochunira zomwe zimachokera mumtambo, hardwired ethernet ndiyo njira yokhayo yodalirika. Izi zimawononga ndalama zambiri kudzera m'mawonetsero ndipo zimafunika kukonzekera panthawi yokonza malo, koma zimalepheretsa kuti malo osungiramo zinthu zakale azizizira kwambiri pakati pa-ziwonetsero panthawi yomwe magalimoto ambiri ali nawo.
Tekinoloje ya Touch:
Makanema owoneka bwino amatulutsa foni yam'manja-monga kuyankha koma samalembetsa manja ovala magalasi. Paziwonetsero zopanga, zowonetsera chakudya, kapena kuyimirira kulikonse komwe obwera akuchokera kumalo opanga, ma infrared touch panels amagwira magolovesi ndipo amapereka kulimba pamtengo wotsika.
Kutsatira kwa ADA kumakhazikitsa zoyendera zaku US zomwe sizingakambirane: kutalika kokwanira kokhudza mainchesi 48 kuchokera pansi, kufikira mtunda wochepera mainchesi 10, chilolezo chozungulira chochepera ndi mainchesi 30x48. -kuphwanya malamulo koyamba kumapereka zilango zofikira $75,000. Otsatsa omwe amapanga kuti zigwirizane ndi masinthidwe wamba amakupulumutsani kuti musapeze zovuta pakukhazikitsa booth.
Deta yodalirika ndiyovuta kupeza, koma kuyerekeza kwamakampani kukuwonetsa kuti pafupifupi 18% ya ma kiosks ndi osagwira ntchito nthawi iliyonse. Funsani ogulitsa zatsatanetsatane za kuyang'anira patali, zomwe zidachitika kale, komanso nthawi yoyankhira kuti-kuthandizidwe patsamba.
Kubwereketsa, Kugula, Kapena Palibe
Chiwerengero cha ziwonetsero zapachaka chimakhala chocheperako poyerekeza ndi zomwe zili.
Owonetsa akutumiza zinthu zomwezo zochunira zinthu kapena m'makatalogu pamakanema angapo-chimake chofanana, mafunso oyenerera, kuphatikizika kwa CRM komweko{1}}onani umwini wanu ulipidwa mkati mwa nyengo ziwiri pamawonetsero asanu kapena kuposerapo pachaka.
Owonetsa omwe amafunikira zinthu zosiyana kwambiri pa chochitika chilichonse-mizere yosiyanasiyana yamalonda, anthu osiyanasiyana ogula, kuyang'ana koyimirira kosiyana{1}}atha kubwereka malinga ndi{2}}mitengo yosinthira makonda momwe mukusungirira kusinthasintha.
Chitsanzo chomwe chimakonda kugula nthawi zonse: pamene zowonetsera zimagwiranso ntchito ku likulu lamakampani, malo ogawa, kapena kukhazikitsa zipinda zowonetseratu. Hardware ROI imapitilira kupitilira ziwonetsero zamalonda pomwe zowonera zomwezo zimathandizira ma touchpoints angapo pakugulitsa kwanu.
Kuzindikira Fit
Ma Kiosks amapereka mtengo womveka bwino pamene:
Magalimoto nthawi zambiri amaposa kuchuluka kwa ogwira ntchito panthawi yomwe anthu amakhala otanganidwa kwambiri. Zogulitsa zimapindula ndi-kudzifufuza nokha musanayambe kuyanjana ndi ma rep. Makanema samapereka chidziwitso cha baji, amafunikira njira zina zojambulira. Njira zogulitsira zotsika zimatengera zidziwitso zoyenerera zomwe mabaji okha sangathe kupereka.
Ma Kiosks sakhala ofunikira ngati:
Mumagwira ntchito m'boutique pomwe ogwira nawo ntchito amatha kutenga nawo mbali aliyense. Zogulitsa zimafunikira ziwonetsero kuti zowonera sizingafanane. Mapositi-kanema sangatengere voliyumu yowonjezera. Zovuta za bajeti zitanthauza kuti kusungitsa ndalama m'ma kiosk kungachepetse zosowa zofunika kwambiri monga kugwira ntchito kapena kupanga nyumba.
Ngati simunakonzekere kugula-ndipo owerenga ambiri sakhala-izi ndi zoyenera kuchita m'malo mwake:
Kuthamanga ndondomeko kafukufuku tafotokozazi. Kokani ziwonetsero zanu zitatu zomaliza, werengerani{1}}mitengo ndi kukwanira kwa data, zindikirani komwe kusinthidwa kumasokonekera. Ngati vuto likuyenda pansi, konzani izi poyamba; palibe kugula kwa hardware kumathandiza.
Ngati kafukufukuyu awonetsa kuchuluka kwazomwe zikukulepheretsani, yesani kugwiritsa ntchito piritsi limodzi{{0}lotengera yankho pagawo lanu lotsatira. Tsatani ngati kudzijambula nokha-kumathandizira kuti data ikhale yabwino komanso kumachepetsa kulephera kwa ogwira ntchito. Gwiritsani ntchito zomwezo kuti mupange bizinesi kuti mupange ndalama zambiri.
Ngati mukuwunika zosankha zazithunzi zamalonda ndipo mukufuna kufananiza ndi zofunikira za booth, sakani masanjidwe paApo. Kwa owonetsa akadali pagawo lowunika, yambani pamenepo-chigamulo cha hardware chimabwera mutadziwa vuto lomwe mukuthetsa.
