Kusintha kuchokera kumitengo yamapepala kupita kuzolemba alumali zamagetsizikumveka ngati kusuntha kwanzeru - koma mumadziwa bwanji kuti zimapindulitsa? Ili ndiye funso lomwe woyang'anira malonda aliyense, wotsogolera zogula, kapena eni sitolo amafunsa asanasaine kutumizidwa kwa ESL. Yankho limayamba ndi kuwerengera koyenera kwa ROI.
Bukuli limakuyendetsani munjira yowerengera ya ESL ROI. Palibe malonjezo osadziwika bwino, manambala enieni omwe mungathe kulumikiza sitolo yanu. Pamapeto pake, mudzadziwa zomwe muyenera kuyeza, momwe mungawerengere nthawi yanu yobwezera, komanso komwe ndalama zambiri zimachokera.
Chifukwa Chimene Mukufunikira Chowerengera cha ESL ROI Musanagule
Zolemba pashelufu zamagetsi sizotsika mtengo. Kugulitsa-zonse mu sitolo kungagule kulikonse kuyambira $15,000 pogula sitolo yaing'ono mpaka $100,000 pasitolo yaikulu, malingana ndi kukula kwa sitolo, chiwerengero cha malembo, ndi kusakanizika kwa sitolo.E-ma tag a inkindiMawonekedwe a digito a LCDmumasankha.
Popanda chithunzi chomveka cha ROI, mapulojekiti a ESL akuyimilira pagawo lovomerezeka. Magulu azachuma akufuna kuwona nthawi yobwezera, osati mabulosha otsatsa. Makina owerengetsera a ESL ROI amakupatsirani manambala amphamvu - zopulumutsa pachaka, zochepetsera mtengo pa sitolo iliyonse, ndi mwezi umene ndalama zanu zimakhala zabwino.
Khwerero-ndi-Khwerero: Build Your Own ESL ROI Calculation
Simukusowa spreadsheet yapamwamba. Nazi njira zinayi zowongoka-zotsatiridwa ndi wogulitsa aliyense.
Khwerero 1: Werengerani Mtengo Wanu Wapa Mapepala Amakono
Yambani ndikuwonjezera zomwe mumawononga pamitengo lero. Ogulitsa ambiri amapeputsa nambala iyi chifukwa ndalama zimafalikira pamizere ingapo ya bajeti.
Mtengo wa ntchito:Kodi antchito anu amathera maola angati pa sabata akusindikiza, kudula, kusanja, ndi kuika zilembo zamapepala? Muchulukitseni ndi malipiro anu a ola limodzi, kenaka onjezerani pachaka. Malo ogulitsira apakati-akugulitsa nthawi zambiri amatenga maola 10 mpaka 15 pa sabata kuti asinthe mitengo yawo - zomwe zimamasulira kukhala $12,000–$18,000 pachaka pantchito yokhayo.
Mtengo wazinthu:Mapepala, makatiriji a inki, katundu wa zilembo, kukonza zosindikiza. Izi zimayendera $1,500–$3,000 pachaka pa sitolo iliyonse.
Mtengo wolakwika:Zolakwa zamitengo zimayambitsa mitundu iwiri ya zotayika. Choyamba, zinthu zamtengo wapatali zomwe zimagulitsidwa pansi pa malire omwe akufuna. Chachiwiri, zinthu zamtengo wapatali zomwe zimayambitsa madandaulo amakasitomala komanso chindapusa chotsatira. Zambiri zamakampani zikuwonetsa zolakwika zamitengo zimawononga ogulitsa 0.5% -1% ya ndalama pachaka.
Onjezani izi zitatu palimodzi. Izo ndi zanumtengo wapachaka wolembera mapepala- poyambira makina anu amagetsi a shelufu ayenera kupambana.
Khwerero 2: Yerekezerani Ndalama Zanu za ESL System
Mtengo wanu wonse wa ESL uli ndi zigawo zingapo:
Zida:Mitengo ya digito imadziyika yokha - kuchokera ku compact2.66-malemba a E-inkikuti m'mphepete mwashelufu wokhazikika kukhala wamkulu7.3-inch tag zamagetsi zamagetsikwa ma endcaps ndi zinthu zowonetsedwa. Ogulitsa omwe ali-zamtengo wapatali monga zamagetsi kapena vinyo amathanso kugulitsidwa10.1-inch LCD mtengo digito zowonetserakwa nkhani zochulukira zazinthu.
Zomangamanga:Njira zolumikizirana kapena malo ofikira omwe amakankhira zosintha zamitengo kumalebulo opanda zingwe. Machitidwe ambiri amagwiritsa ntchito chipata chimodzi pa 500-1,000 masikweya mita a malo ogulitsa.
Mapulogalamu:Mtambo{{0}potengera kapena{1}}pulatifomu yoyang'anira malo yomwe imalumikiza makina anu a POS/ERP ndi zilembo. Ogulitsa ena amaphatikizapo izi pamtengo wa hardware; ena amalipira laisensi yapachaka.
Kuyika:Kukhazikitsa akatswiri, kuyika zilembo, ndi kukhazikitsa dongosolo. Bajeti 10% -15% ya mtengo wa Hardware pakuyika.
Khwerero 3: Kuwerengera Ndalama Zomwe Mumasunga Pachaka ndi Zomwe Mumapeza
Apa ndipamene chowerengera cha ESL ROI chimakhala chosangalatsa. Zosungidwazo zimachokera ku mitsinje ingapo:
Kusungirako ntchito (yachikulu):Zolemba pashelufu pakompyuta zimachepetsa nthawi yosinthira mitengo ndi 80% -90%. Ngati mumawononga $15,000 pachaka pakusintha zolemba pamanja, mumasunga $12,000–$13,500 pachaka. Ogwira ntchito anu atha kutumizidwanso kumakasitomala, kusunganso katundu, kapena kugulitsa zinthu - zomwe zimayendetsa malonda mwachindunji.
Kuchotsa zinthu:Palibenso kukonza mapepala, inki, kapena chosindikizira. Izi ndi $1,500–$3,000 zopulumutsidwa chaka chilichonse.
Kupeza kulondola kwamitengo:Potsatira mitengo ya 100% pakati pa POS ndi alumali, mumasiya kutaya malire pazinthu zamtengo wapatali ndikupewa nkhani zodalira makasitomala zomwe zimadza ndi ndalama zambiri. Chiyerekezo chokhazikika: 0.3% -0.5% kubweza ndalama.
Kukweza mitengo Yamphamvu:Izi ndizopindulitsa zomwe ogulitsa ambiri amanyalanyaza. Ndi ma tagi amitengo ya digito, mutha kuchita nawo zotsatsa,{1}kutengera nthawi{1}kutengera zolemba za zinthu zomwe zimawonongeka, kapena kufananiza mitengo ya omwe akupikisana nawo - zonse nthawi yomweyo. Ngakhale kukweza pang'ono kwa 1% -2% kuchokera pamitengo yamphamvu kumatha kuwonjezera masauzande ambiri pachaka. Kwa sitolo yomwe imachita $2 miliyoni pachaka, kukweza 1% kumakhala $20,000.
Khwerero 4: Yambitsani Nambala
Tsopano gwiritsani ntchito njira yokhazikika ya ROI:
ROI Yapachaka=(Zosunga Zonse Zapachaka − Mtengo Wapachaka wa ESL) ÷ Ndalama Zonse za ESL × 100%
Nachi-chitsanzo chapadziko lonse lapansi chapakati-zogulitsa zazikulu ndi ma SKU 5,000:
Ndalama zonse za ESL: $50,000 (kuphatikiza zida, zomangamanga, kukhazikitsa)
Malipiro apachaka a pulogalamu: $2,000
Kusungirako ntchito pachaka: $13,000
Ndalama zosungira pachaka: $2,500
Kubwezeretsa kwamitengo: $6,000
Kukweza mitengo kwamphamvu: $10,000
Phindu la pachaka: $31,500
-chaka choyamba cha ROI: ($31,500 − $2,000) ÷ $50,000 =59%
Nthawi yobwezera: $50,000 ÷ $29,500 =pafupifupi miyezi 20
Dongosololi likadzilipirira lokha, mumasunga $29,500 yonse m'thumba lapachaka - ndipo chiwerengerocho chimakula mukafika kumalo owonjezera.
Zinthu za ROI Zomwe Zimasiyana ndi Sector Retail
Sikuti masitolo onse amawona kubwerera komweko. Izi ndi zomwe zimayambitsa kusiyana pakati pa verticals:
Zogula ndi masitolo akuluakuluonani kubweza kwachangu kwambiri chifukwa amasinthasintha mitengo pafupipafupi - nthawi zambiri masauzande pa sabata chifukwa chokweza, kutsika mtengo, ndikusintha mwachangu. E-malebulo a shelufu ya inki muKutalika kwa 4-6ndi antchito apa.
Malo ogulitsa zamagetsi ndi zamagetsipindulani kwambiri ndi mitengo yamitengo komanso mbali yachidziwitso chazinthu zowonjezera. A15.6-inch LCD pakompyuta mtengo chophimbapafupi ndi-zogulitsa zam'mphepete mwa nyanja zimatha kuwonetsa zowonetsa, kuwonetsa zofananira, ndikuwonetsa-zotsatsa zanthawi yeniyeni - zomwe si chizindikiro chabe, ndimalo{3}}pa{4}}chida chotsatsa malonda.
Ma pharmaciesphindu pa kulondola ndi kutsata. Malamulo amitengo ya mankhwala amatanthauza kuti zolakwika zimakhala ndi chiopsezo chachikulu. Pakati-ma tagi a inki a E-akukula bwino a SKU, ndipo kusungitsa ndalama kokha ngati mutatsatira malamulowo kungachititse kuti ndalamazo zikhale zolondola.
Malo ogulitsa ma Hardware ndi nyumba zowonjezerakuyang'anira ma SKU masauzande ambiri osakhazikika koma olimbikira-kusintha kwamitengo. Ndalama zomwe ogwira ntchito amapulumutsa pakusintha kwake ndizokwera chifukwa ogwira ntchito amayenda pansi pazigawo zazikulu kuti asinthane ma tag.
Madalaivala Obisika a ROI Ambiri Owerengera Amaphonya
Kupatula kupulumutsa mtengo wachindunji, zinthu zingapo nthawi zambiri-zimene sizimayimilira bwino zimakulitsa phindu lanu lenileni-padziko lonse lapansi:
Kuchepetsa chiwongola dzanja cha ogwira ntchito.Ogwira ntchito amadana ndi ntchito yotopetsa-yosintha. Kuichotsa kumawonjezera kukhutira ndi kusunga ntchito, zomwe zimachepetsa ndalama zolembera anthu ndi zophunzitsira.
Kukhazikitsanso mwachangu kwa planogram.Chogulitsa chikasuntha mashelefu, zolemba zake za digito zimangosintha zokha. Palibe amene ayenera kusindikizanso, kusanja, ndi kuyikanso ma tag amapepala panthawi yakusintha.
Kukhazikika ndi chithunzi chamtundu.Kuchotsa masauzande a zilembo zamapepala pachaka kumathandizira zolinga zanu zachilengedwe. Kwa ogulitsa omwe ali ndi mapangano a ESG, izi zili ndi mtengo wowoneka bwino.
Omnichannel mtengo wosasinthika.Mashelufu anu akamafanana ndi mtengo wanu wapaintaneti mu nthawi yeniyeni, mumachotsa chimodzi mwazinthu zazikulu kwambiri pakugulitsa kwamakono.
Momwe Mungasankhire Zida Zoyenera za ESL za Maximum ROI
ROI yanu imadalira kwambiri kufananiza lebulo yoyenera pachombo chilichonse. Kuwononga ndalama zambiri pamakina akuluakulu pomwe tagi yaying'ono imakwanira - kapena kuyika ndalama zochepa m'malo otsatsa - kungasokoneze manambala anu.
Pamitengo yashelufu yokhazikika yokhala ndi ma SKU apamwamba, ophatikizika2.66 inchikapena4.2-ma tag amtengo wa digito a E-inkiperekani zotsika mtengo-pa-pa chizindikiro chilichonse. Kwa ma endcaps, makoma a mawonekedwe, ndi{3}}magulu apamwamba,7.3-Malemba a E-inkikapenaLCD zamagetsi mtengo zowonetserakulungamitsa mtengo wawo wokwera wagawo kudzera pakuwonjezeka kwa ogula komanso kutembenuka.
Ogulitsa omwe akufunafuna-kusintha kwa digito mu sitolo akhoza kuphatikiza ESL ndiMawonekedwe a LCD barkwa kanjira-chizindikiro ndizowonetsera zanu-za pa kioskpamakasitomala olumikizana - zonse zimayendetsedwa ndi mgwirizanonjira yogulitsira digito.
Yambitsani Kuwerengera Kwanu kwa ESL ROI Lero
Njirayi ndi yolunjika. Zomwe zili kale m'malipoti anu a POS ndi mbiri ya malipiro. Mukangolumikiza maola anu enieni ogwirira ntchito, ndalama zogulira zinthu, ndi kuchuluka kwa zolakwika, nkhani ya ROI imadzilemba yokha - ogulitsa ambiri amawona kubweza kwathunthu m'miyezi 18 mpaka 24, ndikusunga ndalama kumachulukira chaka chilichonse.
Ngati mukuwunika zosankha zamalebulo a shelufu yamagetsi ndipo mukufuna kukambirana kuti ndi zinthu ziti zomwe zimakubweretserani kubweza kwabwino kwambiri pamawonekedwe anu ogulitsira,funsani mtengondipo gulu lathu lidzakuthandizani kupanga ndondomeko yotumizira makonda.
