Aldi Nord ndi Aldi Süd atayamba kuyesa zilembo zamashelefu amagetsi m'masitolo awo aku Germany, sanasankhe wogulitsa m'modzi ndikuthamanga nawo. Anapereka umboni wowonjezereka-wa{2}}mayesero amalingaliro ndi SoluM, SES-imagotag, Hanshow, ndi Pricer nthawi imodzi - malebo osiyanasiyana m'masitolo osiyanasiyana, ma protocol osiyanasiyana, ma stacks osiyanasiyana a mapulogalamu, shelufu imodzi. Zikuoneka kuti Lidl anapita njira ina ndipo anadzipereka ku SES-imagotag msanga. Kaufland, kampani ya mlongo wake wa Lidl, ili ndi masitolo pafupifupi 1,200 okhala ndi ma tag amitengo ya digito kuti apange okha asanakulirenso.
Njirayi - ogulitsa akuluakulu omwe amayesa opanga ma ESL angapo amapita ku-kutsogola asanachite - zakhala chizolowezi, osatinso chimodzimodzi. Ndipo mndandanda wafupipafupi nthawi zonse umatsikira ku mayina atatu omwewo. SES-imagotag (yomwe tsopano ikugwira ntchito ngati VusionGroup) ili ndi malo oikikapo padziko lonse lapansi. SoluM, Samsung Electro{8}Spinoff Mechanics, yakwera kufika pa nambala-awiri padziko lonse lapansi. Pricer, kampani yaku Sweden yomwe idathandizira kutsatsa ukadaulo wa ESL m'zaka za m'ma 1990, ikadali yayikulu kwambiri pazakudya ku Europe.
Mapepala amtundu uliwonse atatu amawoneka ofanana pakuwona. Limbikitsani zofunikira za zomangamanga, ndipo kusiyana kumayamba kukhala kofunika kwambiri - makamaka ngati mukukonzekera kutulutsidwa m'malo mazana ambiri ndie-malebulo a shelufu ya inkipa sikelo.
Kumene Kampani Iliyonse Imachokera ku - ndi Chifukwa Chimene Imapangira Zogulitsa Zawo
Nkhani zakumbuyo za VusionGroup ndizachilendo pamsika uno. Kampaniyo idayamba ngati SES-imagotag ku France, kenako BOE Technology Group idapeza gawo lowongolera mu 2019. Mgwirizanowu udalumikiza SES ndi malo opangira zinthu a BOE ku Chongqing, omwe malinga ndi zomwe kampani idawululira ili ndi mphamvu yopanga mayunitsi opitilira 300 miliyoni ESL - ndipo ili pa China{5}}ku Europe modutsa njanji yodutsa pafupifupi theka la njanji. katundu. Masiku ano kampaniyo ikupereka malipoti opitilira 72 miliyoni a ESL olumikizidwa ndi nsanja yake yamtambo m'masitolo opitilira 15,500, malinga ndi zolemba zawo zamakampani mu 2023.

Nkhani yoyambira ya SoluM ikumveka ngati yangozi. Samsung Electro-Mechanics inali ndi gawo la ESL lomwe kampani yayikulu idasiyidwa kuti silinali-zoyambira. Mu 2015 idatulutsidwa. CEO Jun Sung-ho anatulutsa akatswiri a Samsung Electronics, anamanganso gululo mogwirizana ndi luso la mapulogalamu, ndipo anaikanso SoluM ngati njira yosinthira - mamangidwe, kupanga, kugawa, ndi kuphatikiza pansi pa denga limodzi. SoluM ndiye yekhayo{10}}ogulitsa atatu apamwamba kwambiri a ESL omwe ali ndi mayendedwe ake ndendende, zomwe zikutanthauza kusinthasintha kwamitengo komanso nthawi yotsogolera mwachangu. Pofika m'chaka cha 2024, SoluM inali itadutsa Pricer pa nambala{13}}awiri padziko lonse lapansi, ndi makontrakitala okhudza fakitale ya Volkswagen ku Dresden, SpaceX, ndi gitala monga Loblaws ndi ShopRite ku North America.
Pricer alibe nkhani yakukula kwambiri, ndipo ndi mbali yake. Kampaniyo yakhala ikupanga zida zamagetsi zamagetsi ku Stockholm kuyambira pakati pa-1990s - ogulitsa ambiri asanadziwe zomwe ESL imatanthauza. Chidziwitso chake chokhudzana ndi zovuta zolumikizirana ndi thupi zimapita mozama. Ubale wamakasitomala ku Scandinavian ndi Western European grocery chain unayamba zaka zambiri zapitazo, ndipo ogulitsawo sasintha chifukwa wina adasindikiza dashboard yabwino kwambiri yamtambo.
Momwe Opanga Ma Shelf Apamwamba Amagetsi Amasiyanirana pa Protocol
Funsani wophatikiza makina omwe amalekanitsa opanga atatuwa pochita, ndipo yankho nthawi zambiri silikhala mawonekedwe kapena kukula kwa zilembo. Ndi momwe malembawo amalankhulira ndi backend. Zolakwika izi, ndipo mukukumana ndi zosintha zomwe zatsitsidwa, madera akufa kuseri kwa mashelufu azitsulo, ndi kutulutsa komwe kumagulitsidwa m'masitolo 50.
VusionGroup yalimbikira kwambiri kuti igwirizane kwambiri. Pulatifomu ya VUSION imathandizira kulumikizana kwamtundu wapamwamba-pafupipafupi komanso BLE SIG Core 5.4, ndi mayanjano ophatikizana a Cisco{3}}Meraki, HP-Aruba, Mist (Juniper), Huawei, ndi Microsoft Azure. Ogulitsa omwe ali ndi imodzi mwazinthu zopezeka pamanetiweki atha kugwiritsa ntchito malo omwe alipo kale a Wi-Fi monga milatho yolumikizirana ndi ESL, kuchepetsa ndalama zoyendetsera ntchito. Kutengera zomwe zawululidwa pazachuma, SES idayika ndalama pafupifupi kanayi zomwe Pricer adawononga pa R&D panthawi yachitukuko cha VUSION 2022.
SoluM imatenga njira ina yomanga. Makina ake amalumikizana ndi eni ake a 2.4 GHz opanda zingwe kudzera pa USB dongle{{2}potengera malo olowera - polumikiza dongle mu Mist AP, konzani mlatho wa ESL padashboard, ndipo zilembo za Newton zimayamba kulandira zosintha. Dongosolo ndi lofulumira. Zolemba za Newton zimadziwika mwachangutsitsimutsani molingana ndi-zoletsa zowonetsera mapepala, ndipo kapangidwe kake kamakhala ndi kukankhira kochulukirapo mpaka ma tag masauzande ambiri popanda kuchedwetsa pamzere komwe kumavutitsa machitidwe ena a BLE-oyamba.
Ndiye pali kulankhulana kwa infrared kwa Pricer - ndondomeko yakale kwambiri yomwe ikugwiritsidwabe ntchito, ndipo yovuta kwambiri kuichotsa. Makina otengera wailesi-amakhala pachiwopsezo chimodzi: kusokonezedwa ndi RF kuchokera ku mashelufu azitsulo, zozizira, ndi makoma a konkire. Kugolosale kodzaza ndi ma gondola achitsulo ndi makesi otenthedwa mufiriji, izi sizomwe zili m'mphepete - ndi zabwinobwino. Njira ya Optical ya Pricer imalepheretsa kusokoneza kwa RF kwathunthu. Kusinthanitsa{{7}kuchoka ndi mzere-wa-zofunika kuti muwone pakati pa ma transmitter ndi malebo. Koma komwe mavenda ena amafotokoza kulephera kwapakatikati, kudalirika kwa Pricer ndichifukwa chake makasitomala awo aku Europe amakhala.
Zomwe zili pa Lebulo - ndi Zomwe Zili Kumbuyo Pazo
Opanga onse atatu amamanga pa E Ink electrophoretic zowonetsera, kotero zoyambira zowonekera zikuwoneka zofanana. Kusiyanaku kuli pakuzama kwa malonda ndi m'mphepete-pake engineering.
Mndandanda wa SoluM's Newton mwina ndiwotchuka kwambiri pamsika. Kukula kuyambira mainchesi 1.6 mpaka 11.6, mosiyanasiyana mufiriji adavotera -25 digiri , IP67{{10}yotengera mtundu wa mafakitale, mtundu wamitundu yambiri wogwiritsa ntchito E Ink Spectra, ndi Newton TOUCH yokhala ndi kuphatikizika kwapamtunda. Moyo wa batri umafika mpaka zaka 10 pansi pa zotsitsimula (zosintha 1-3 patsiku), malinga ndi zomwe SoluM imapanga - pafupifupi kuwirikiza kawiri zomwe opikisana nawo ambiri amalonjeza.
VusionGroup's hardware strategy itsamira pa kuphatikiza kwa chilengedwe ndi ma label-magawo. Zolemba zawo ndi zodalirika komanso zothandizidwa ndi E Ink Spectra. Koma mamvekedwe ake ndi amene ali pambali pawo: AI-shelufu yoyendera mphamvu{4}}yoyang'anira makamera kuti agwirizane ndi planogram, njanji zamavidiyo a AdShelf pa shelufu-zowulutsa m'mphepete, ndi VUSION Cloud platform yomangira mitengo, analytics, ndi magwiridwe antchito padashboard imodzi. Ngati mumayang'ana SES pazida zolembera, mukuphonya njirayo. Akugulitsa zida za sitolo ya digito - chizindikiro ndicho polowera.
Chodziwika bwino cha hardware cha Pricer ndi SmartFLASH - chowunikira cha LED pa lebulo lililonse chomwe chimawalitsa mitundu yake chikayambitsidwa ndi makina oyang'anira. Njira yogwiritsira ntchito: kukwaniritsidwa kwa madongosolo a pa intaneti. Wothandizira m'sitolo amasankha maoda poyenda, SmartFLASH imayatsa chizindikiro choyenera, ndikusankha nthawi imatsika kwambiri. Malinga ndi zomwe Pricer adatulutsa, pafupifupi theka la ogulitsa SmartFLASH adatsika pang'onopang'ono-mwa-mitengo yamitengo chifukwa makina omwewo amachulukitsa kawiri ngati chenjezo lakubwezeretsanso.
Kusankha Wogulitsa Oyenera - Zimatengera Sitolo, Osati Bukhulo
Yankho loona mtima ndikuti palibe m'modzi mwa ogulitsa atatuwa omwe ali abwino kwambiri padziko lonse lapansi. Kusankha koyenera kumadalira pazikhalidwe zomwe palibe tebulo lofananitsa lomwe lingagwire.
Masitolo akuluakulu 600-akuluakulu omwe akuyendetsa Cisco Meraki ndikukonzekera mitengo yamphamvu ya omnichannel? VusionGroup's VUSION nsanja - mtambo, kuyang'anira shelufu ya AI, kuphatikiza kwa ma network - ndikovuta kufananiza pamlingo wotere.Kutumiza kwa ESL kwa Walmartm'masitolo okwana 2,300 aku US atsimikizira kuti SES ikhoza kuchitidwa padziko lonse lapansi.
Wogulitsa-wapakati pa msika amene amayang'ana kwambiri mtengo waumwini pazaka khumi? Kupanga umwini wa SoluM kumawapatsa mwayi wamtengo wapatali, ndipo moyo wa batri wa Newton wazaka 10 umatanthauza kuti palibe kusintha kwakukulu pazaka zisanu.Zolinga zamtengo wapataliChofunika kwambiri kuposa mawonekedwe amtambo ngati gulu lanu la IT ndi anthu atatu.
Gulu la golosale la ku Europe lokhala ndi zitsulo-zosungika mozama komanso{1}}zozizira kwambiri? Pricer's infrared protocol imachotsa ma RF deadzone omwe amavutitsa mawayilesi-pamakinawa. Zaka makumi awiri-kuphatikizanso zaka zakukonzanso zimatanthauza zodabwitsa zochepa patsiku loyamba.
| Wogulitsa | Kulankhulana | Core Strength | Zabwino Kwambiri |
|---|---|---|---|
| SES-imagotag (VusionGroup) | BLE 5.4 / mwini HF / Wi-mlatho wa Fi | Cloud platform + ecosystem partnerships | Unyolo wamabizinesi, 500+ masitolo, mitengo yamtundu uliwonse |
| SoluM | Proprietary 2.4 GHz kudzera pa USB dongle | Kupanga kophatikizana, batire lazaka 10 | Pakati-mpaka{1}}unyolo wawukulu, mtengo{2}}kutulutsa mosavutikira, mafakitale |
| Mtengo | Infuraredi kuwala | RF-kudalirika kwa chitetezo chamthupi, kusankha SmartFLASH LED |
Golosale wandiweyani, mashelufu azitsulo, zoziziritsa bwino-zolemera |

Nanga Bwanji Ena Onse?
SES, SoluM, ndi Pricer amalamulira zokambirana - koma si eni ake a msika wonse wa ma shelufu apakompyuta. Kuchulukirachulukira kwa mavenda a ESL kumayang'ana kwambiri za katumizidwe zomwe opanga mabizinesi nthawi zina amanyalanyaza: maunyolo am'madera okhala ndi masitolo 20-80, ogwira ntchito m'malire ochepa, ndi ogulitsa omwe amafunikira ma e{4}}mawonekedwe a inki odalirika ndi kulunzanitsa mitengo opanda zingwe popanda kulipira nsanja yapadziko lonse lapansi yomwe sangagwiritse ntchito mokwanira.
Makina awa apakati-pamashelufu amagetsi amsika amakhala ndi zomanga zofananira - kuyambira ndi sitolo imodzi, kukulitsidwa popanda kukonzanso. Zida zamagetsi zimachokera ku E Ink yomweyi yomwe imadyetsa atatu akuluakulu. Mapulogalamuwa ndi osavuta, mtundu wake wothandizira ndi wosavuta kugwiritsa ntchito-, ndipo mtengo wa-pa lebulo ndi wotsika kwambiri. Kwa ogulitsa golosale m'chigawo kapena wogulitsa wapadera yemwe amayendetsa ndege yoyamba ya ESL, kuphatikiza kumeneku kungakhale kofunikira kuposa mapu amsewu abizinesi. Ukadaulo wa e{8}}wapepala ndi kulumikizana ndi umboni. Funso ndilakuti wogulitsa amamvetsetsa kuchuluka kwanu.
Pamwamba pa Price Tag
Msika wa ESL ukuyenda mwachangu. Chigawo chapadziko lonse lapansi chikuchulukirachulukira kuposa 6% CAGR malinga ndi zolosera zamakampani angapo, ndipo pafupifupi theka la ndalama zikuyenda molunjika ku nsanja za AI{2}}zophatikizana. Mavenda onse atatu akukankhira ku AI-mitengo yamphamvu, NFC{{5}makasitomala amalumikizana, ndi shelefu-njira yopezera ndalama m'njira zotsatsa malonda.
NFC makamaka ikusintha zomwe lebulo lingachite. Wogula amadula foni yake ndi NFC-yotsegula e{2}}lebulo la inki ndipo amapeza data yazakudya, zotsatsa za kukhulupirika, kapena ulalo watsamba lachindunji - palibe pulogalamu yofunikira. Ogulitsa onse atatu amathandizira NFC muzinthu zamakono, koma kuya kwa kuphatikiza kwa mapulogalamu kumbuyo kwa bomba lililonse kumasiyana kwambiri.
ESL ikugwirizananso ndi mashelufu ambiri-makina a digito. Ogulitsa tsopano akulunzanitsa zizindikiro za digito za LCD ndi e-zolemba zamapepala - a10.1-chiwonetsero cha LCD chapawiri-inchipa endcap, ma tag ang'onoang'ono a e-e inki m'mphepete mwa gondola. Thesayansi yamakhalidwe kuseri kwa shelufu-kuwonetseredwa kwamitengoikukhala mphamvu yomwe ogulitsa nsanja ya ESL amayika mwachindunji mu mapulogalamu awo.
Ogulitsa omwe apambana gawo lotsatira sadzakhala omwe ali ndi zilembo zabwino kwambiri. Adzakhala amene nsanja yawo imapangitsa kuti shelufu ikhale yanzeru - yogwirizana ndi zofuna, yophatikizidwa ndi zinthu, komanso yotha kugulitsa zinthu zonse pa hardware imodzi.
Mafunso Ofunsidwa Kawirikawiri
Q: Ndi wopanga mashelufu ati amagetsi omwe ali ndi gawo lalikulu pamsika?
A: VusionGroup (yomwe kale inali SES-imagotag) ili ndi malo akulu kwambiri padziko lonse lapansi omwe adayikapo, okhala ndi malebo opitilira 72 miliyoni omwe atumizidwa kudutsa 15,{3}} m'masitolo molingana ndi zolemba zake za 2023. SoluM ndi yachiwiri ndipo imatsogolera ku North America. Pricer ali ndi udindo wamphamvu pazakudya ku Europe.
Q: Ndiyenera kuwunika bwanji ogulitsa ESL pasitolo yanga?
A: Zinthu zinayi zofunika kwambiri: chilengedwe cha sitolo yanu (mashelufu azitsulo ndi kachulukidwe kozizira kumakhudza machitidwe a RF-), zipangizo za IT zomwe zilipo kale (network vendor compatibility), sikelo yotulutsidwa (yoyendetsa imodzi motsutsana. -zana{3}}kutumiza kwa sitolo), ndi mtengo wonse wa umwini pazaka 7-10 kuphatikizapo kusintha kwa batri kwa zaka 7-10.
Q: Kodi ndingaphatikize zilembo zamashelufu amagetsi kuchokera kwa opanga osiyanasiyana m'sitolo imodzi?
A: N'zotheka mwaukadaulo koma kawirikawiri amalangizidwa. Malebulo a ogulitsa aliyense amalumikizana kudzera mu ma protocol ake ndipo amafunikira malo awo olowera ndi mapulogalamu oyang'anira. Kuyendetsa machitidwe awiri mofananira kumawonjezera zovuta za zomangamanga ndikuthandizira pamwamba. Ogulitsa ambiri amakhazikika pamapangidwe amodzi a ESL pamtundu wa sitolo.
Q: Kodi ndondomeko yeniyeni ya nthawi ya ROI ya zolemba zamashelufu amagetsi ndi iti?
A: Ogulitsa ambiri amapereka malipoti obwezera mkati mwa miyezi 18 mpaka 36, motsogozedwa makamaka ndi kusungidwa kwa antchito pakusintha kwamitengo ndi kuchepetsedwa kwa zolakwika zamitengo. Masitolo okhala ndi zotsatsa pafupipafupi kapena kuchuluka kwa SKU amakonda kubweza ndalamazo mwachangu. Kuthekera kwamitengo komanso ndalama zapa TV kuchokera ku mashelufu-zowonetsera zam'mphepete zimatha kufupikitsa nthawi.