Mitengo ya ESL nthawi zambiri imayambitsa funso lomwelo poyamba: "Zingati pa lebulo lililonse?"
Zolemba zoyambira 2.13-inchi zakuda-ndi zoyera zimayambira15 mpaka 80 yuankutengera wogulitsa. Malo ogulitsira a 20,000-SKU? Ndalama zonse za polojekiti zimatha kutsika kulikonse500,000 mpaka 3 miliyoni yuan. Kukonzekera kofanana koyambira, manambala osiyanasiyana.
Mtengo Wowoneka-Mabilu Amene Mungathe Kuwawona
Mitengo ya Hardware: Zolemba Ndi Zongopeka Za Iceberg
Chizindikiro chamagetsi pachokha ndichomwe chimawononga ndalama zambiri pa hardware. Nazi zinthu zazikulu zomwe zimakhudza mtengo.
Choyamba,saizi ndiyofunika kwambiri. Zolemba zimachokera ku tinthu tating'onoting'ono ta 1.54-inchi mpaka zowonetsa zazikulu za 12.2-inchi. Kutengera ndi mawu ochokera kumapeto kwa chaka chatha, ang'onoang'ono a 1.54-inch anali akuyenda20 mpaka 24 yuanpafupifupi. 2.13-inchi ndi zomwe masitolo ambiri amagwiritsa ntchito pa mashelefu awo amtundu wapakhomo anali kunena32 mpaka 38 yuanza iwo. Mukalowa m'zinthu zazikulu zazakudya zatsopano ndi zotsatsa, mainchesi 7.5 ndikukwera, mitengo imafika200+ yuanaliyense, nthawi zina350+zamitundu yochokera kunja. Mmodzi wa oyang'anira zogula zinthu ku kampani ina ya ku Eastern China anachita zilembo zazing'ono 75%, 25% zapakati-mpaka-zazikulu. "Zizindikiro zazikulu ndi za zipatso ndi zophikira-makasitomala amatha kuwona mitengo yake pang'onopang'ono, ndipo zotsatira zake zimakhala zabwino kwambiri. Zolemba zing'onozing'ono ndizokwanira kwa ena onse; palibe chifukwa chowonongera ndalama zowonjezera."
Ndiye paliukadaulo wa skrinichinthu. E-inki ndi yodziwika bwino tsopano-yochepa mphamvu, imawoneka ngati pepala, zonsezo. Zakuda-ndi-zoyera ndizotsika mtengo. Nthawi zakuda-zoyera{8}}zofiira mwina20% mpaka 30% kuposakutengera wogulitsa. -mtundu E-inki wathunthu ngakhale-mawu adabwerakokanayi mpaka kasanumtengo wakuda-ndi-woyera. Pokhapokha ngati muli ndi malingaliro apamwamba a boutique, atatu{3}}mtundu ndi wochuluka.
Ma protocol a kulumikizana. Tsatanetsatane wa 2.4GHz motsutsana ndi Sub-1GHz, kulowa pakhoma, ogwira ntchito zaukadaulo akuyenera kukhala pamiwonetsero ya ogulitsa. Ma protocol osiyanasiyana amakhudza kuchuluka kwa masiteshoni omwe amafunikira, zomwe zimakhudza mtengo.
Mtengo wa siteshoni ulipo. Mawu akuchokera800 mpaka 3,000 yuanaliyense.
Kuyika Chalk: njanji alumali, tatifupi chizindikiro, mafelemu zoteteza, etc. Bajeti kuzungulirama yuan awiri pa label.
Mapulogalamu ndi Ndalama Zadongosolo
Zolemba ndizolemba zapamwamba kwambiri zopanda mapulogalamu. Pali mapulogalamu oyang'anira kapangidwe ka zilembo, kukankha mitengo, kuyang'anira zida. Otsatsa ena amawasonkhanitsa, ena amalipira padera.
Kuphatikiza kwadongosolo-ikhoza kulakwika. ESL iyenera kuyankhula ndi POS, ERP, machitidwe otsatsa. Machitidwe obadwa nawo ndi owopsa. Zambiri pa izi mu gawo la ndalama zobisika, komwe kuli nkhani zowopsya zenizeni.
Zolipiritsa pamtambo, zinthu za SaaS-zilipo, ganizirani, funsani ogulitsa.
Ndalama Zoyendetsera Ntchito ndi Kukhazikitsa
Kukhazikitsa ntchito kumachitika pafupifupiyuan imodzi pa label. Ndalama zophunzitsira zilipo. Gawoli ndilolunjika osati pomwe mapulojekiti amalephera.
Mitengo Yobisika-Pamene Ntchito Zalakwika
Ndalama Zogwirira Ntchito Zopitilira
Kusiyana kwa moyo wa batri.Wopereka aliyense anganene "zaka zisanu mpaka khumi moyo wa batri." Sakunama ndendende, koma akuwerengera motengerakutsitsimula kamodzi kapena kawiri patsiku. Mmodzi mpaka awiri! Ndi sitolo yanji yomwe imangosintha mitengo kamodzi kapena kawiri patsiku?
Izi ndi zomwe zimachitikadi. Kutsatira masitolo akuluakulu atatu pazaka zitatu-data yeniyeni, osati zongoyerekeza{2}}ndi mitengo yamtengo wapatali, zotsatsa, gawo lazakudya zatsopano zomwe zikuchulukirachulukira tsiku lonse, mitengo yotsitsimula imafika seveni, eyiti, nthawi zinazotsitsimula khumi ndi ziwiri tsiku lililonse. Moyo weniweni wa batri?Dulani zonena zawo pakati.Mwina choipitsitsa.
Magawo ambiri a ESL ali ndi mabatire ophatikizika. Batire ikafa, batire silisinthidwa.Chizindikiro chonse chasinthidwa.30-yuan label imakhala yotsika mtengo, osati kugula kamodzi. Otsatsa amadana nazo izi zikafika.
Kutayika ndi kuwonongeka.Zolemba zimachotsedwa ndi makasitomala. Ngolo zogulira zidawagunda. Anyamata a Stock amawawononga panthawi yokonzanso alumali. Kuba kumachitika-musafunse chifukwa chomwe wina angabere mtengo wamagetsi, koma zimachitika.
China Chain Store & Franchise Association-mwina 2023, mwina chakumapeto kwa 2022 - idayang'anira chiwongola dzanja chamakampani omwe atayika pachaka pafupifupi2%. Kwa zilembo 20,000 pa 30 yuan iliyonse, ndizo12,000 yuan pachakam'malo mwake. Chaka chilichonse. Kwamuyaya.
Sitolo imodzi inali ndi a4% kutayikam'chaka chake choyamba chifukwa masanjidwe ake adapanga -malo ocheperapo magalimoto pomwe panali zolemba za mkaka. Zinthu zazing'ono ngati zimenezo-palibe amene amachenjeza za izo.
Vendor Lock-mu Chiwopsezo
Nkhaniyi siyimakhudzidwa mokwanira.
Palibe miyezo yamakampani. Zero.Wopereka aliyense ali ndi ma protocol ake, mapulogalamu a eni, chilichonse chomwe chili ndi eni ake. Sankhani Supplier A, ndipo ndiukwati kwa Supplier A. Mukufuna kusintha kukhala Supplier B patatha zaka zitatu chifukwa ali ndi mitengo yabwinoko? Tikuthokozani, zolemba zomwe zilipo 20,000 tsopano ndi zinyalala zamagetsi. Kumanganso dongosolo lonse.
Gulu lina lachigawo linayesa kusintha ogulitsa pambuyo pa mkangano pa nthawi yoyankha ntchito. Chiyembekezo cha kusamuka chinali pafupi kuyamba mwatsopano. Iwo adatha kukhala ndi wogulitsa poyamba, yemwe-zodabwitsa-mwadzidzi zinasiya kuyankha ku nkhawa zawo.
Kodi chingachitike n’chiyani?Kambiranani za ufulu wa kutumiza deta patsogolo.Pezani zolembedwa za mawonekedwe mu mgwirizano. Funsani za kutseguka kwa API. Chofunika kwambiri, muwone ngati kampaniyo idzakhalapo zaka zisanu. Othandizira ang'onoang'ono a ESL akuwotcha ndalama za VC popanda njira yopezera phindu. Ngati iwo apita pansi, hardware ndi amasiye.
Kuopsa kwa Technology Obsolescence
Ukadaulo ukuyendabe mwachangu. Zowonetsera zamitundu zikutsika mtengo. Kamera-kutengera malo omwe akubwera. Mayunitsi a sola{4}akuwoneka. Kuphatikiza kwa NFC. Chilichonse chomwe chagulidwa lero chikuwoneka kuti chalembedwa kalezaka zitatu mpaka zisanu.
Palibe mayankho abwino pano. Mapangidwe a modular amathandiza ngati alipo. Kubwereketsa kumasamutsa zoopsa zina kwa ogulitsa. Nthawi zambiri iyi ndi malo omwe akusintha mwachangu ndipo kukonzekera moyenera ndikofunikira.
Mtengo Wolephera Ntchito
Nayi nkhani yatsoka.
Regional supermarket unyolo, pafupifupi40 masitolo, ndinaganiza zolowa-onse pa ESL. Wogulitsa wamkulu, mbiri yabwino, adawoneka ngati chisankho chotetezeka. Adagulitsidwa m'masitolo onse 40 nthawi imodzi kwa miyezi itatu.
Mavuto anayamba nthawi yomweyo. Kukonzekera kwa maukonde kunachitika kuchokera ku mapulani apansi, osati kufufuza kwenikweni kwa malo. Zikuoneka kuti masitolo awo akale anali ndi mashelufu azitsulo omwe amapanga madera akufa omwe malo oyambira sakanatha kulowa. Za15% ya zilembom'masitolo amenewo basi ... sanasinthe modalirika.
Kuphatikizika ndi cholowa chawo POS kunali kovutirapo. Dongosolo la POS linali lazaka khumi ndi zisanu, likuyenda pazomwe zitha kufotokozedwa ngati tepi ya digito. Kukankha mtengo kulikonse kunali ndi a3% zolakwika. Osati 0.3% -3%. Zoyipa kuposa zolemba zamapepala.
Ogwira ntchito m'sitolo ankadana nazo. Maphunziro anali maola awiri a PowerPoint. Palibe amene anamvetsa zoyenera kuchita pamene zilembo zimasonyeza mitengo yolakwika. Yankho losasinthika linakhala "ingoikani pepala pamwamba pake," zomwe zinagonjetsa cholinga chonsecho.
Miyezi isanu ndi umodzi itadutsa, anayamba kuchotsa zilembo m'masitolo awo oipitsitsa- mwakachetechete. Ntchitoyi siyinayimitsidwe mwalamulo-inangosiya kukula. Chidziwitso chomaliza: pafupifupi theka la zilembo zikadali, theka lina lili m'mabokosi azipinda zakumbuyo.
Ndalama zonse: penapake kumpoto kwa3 miliyoni yuan. Zolemba zonse{{1}zichotsedwe: mwina2 miliyonicha izo.
Kodi tikuphunzirapo chiyani?Woyendetsa ndege woyamba. Nthawi zonse yendetsani kaye.
Kodi ESL Ndi Yofunikadi?
Gawo ili limabwera patsogolo pa zitsanzo zogulira zinthu chifukwa ndi zomwe aliyense amafuna kudziwa.
Ndalama Zomwe Mungawerenge
Kuchepetsa mtengo wa ntchitondi zenizeni komanso zoyezeka. Ndi mapepala a mapepala, kusintha kwa mtengo uliwonse kumatanthauza kusindikiza, kudula, kuyenda ku alumali, kupeza mankhwala, m'malo mwa chizindikiro. Wogwira ntchito waluso akhoza kusintha120 pa ola limodzim'malo abwino{{0}monga 80 mpaka 90 zenizeni, makamaka m'masitolo omwe ali ndi anthu ambiri.
Malo ogulitsira omwe ali ndi ma SKU 20,000, kuganiza kuti 10% imasintha mitengo mlungu uliwonse, ndiye zilembo 2,000, zomwe zimafunikira maola khumi ndi asanu ndi limodzi mpaka khumi ndi asanu ndi awiri ogwira ntchito. Pa 25 yuan pa ola, ndiye 400 yuan pa sabata, kutha20,000 yuan pachaka. Mitengo yochulukirachulukira imatanthawuza kusunga ndalama zambiri. Masamu awa ndi olimba.
Kuchepetsa zolakwika pamitengozinthu zambiri kuposa momwe anthu amaganizira. M'nthawi ya zilembo zamapepala, kusagwirizana pakati pa shelufu ndi mtengo wotuluka kunkachitika pafupipafupi. Madandaulo amakasitomala, kubweza ndalama, chindapusa chowongolera pamilandu yayikulu. Kafukufuku wina wama sitolo-Nielsen mwina McKinsey-anaika zolakwika pamitengo ya sitolo pafupifupi pafupifupi3%. ESL imapeza izi pansipa0.1%. Zosunga zenizeni zimatengera zolakwika-kuwononga ndalama, koma ndi ndalama zenizeni.
Kuthekera kwamitengo yamphamvundi lalikulu, koma ndizovuta kwambiri kuwerengera chifukwa zimatengera ngati luso likugwiritsidwa ntchito. A Yonghui akuti adayendetsa -zinambala zenizeni zomwe sizikudziwika{2}}koma akuganiza kuti amadula zinyalala zatsopano pogwiritsa ntchito mitengo ya zinthu zomwe zidatsala pang'ono kutha-, monga ngati30-40% kuchepetsa. Ukadaulo umathandizira izi; ngati mtengo walandidwa zimatengera luso la gulu lamitengo.
Ubwino wa Fuzzier
Magetsi otolera ma LED, kuphatikizira zinthu, kudziwa kwamakasitomala, "kusintha kwa digito"-zopindulitsa izi zilipo, koma kuyika manambala pa iwo ndikovuta. Ogulitsa adzawonetsa ziwerengero zochititsa chidwi. Atengereni ndi njere yamchere.
Investment Payback Period Kuwerengera
Mtundu wosavuta wasitolo-yachikatikati yokhala ndi ma SKU 20,000:
Ndalama zonse:pafupifupi 1 miliyoni yuan
Ndalama zogwirira ntchito pachaka:110,000-120,000 yuan
Zopindulitsa zapachaka:pafupifupi 200,000 yuan
Net pachaka phindu mozungulira80,000 yuan, nthawi yobwezera pafupifupi12 zaka. Onjezani maubwino osamveka ndipo mwina ndi zaka zisanu ndi ziwiri kapena zisanu ndi zitatu.
Kunena zoona, nthawi yobwezera iyi si yaifupi. Mabizinesi omwe ali ndi sikelo amachita bwino. Masitolo akuluakulu odziyimira pawokha ayenera kuganiza mozama.
Moyo Wozungulira Mtengo Wowonera
Kusanthula kwa NPV ndi kuchotsera ndalama zamtsogolo zamtsogolo ndizochita zokhazikika. Ndalama za m'chaka chachisanu ndizosafunikira ndalama lero, ndipo ziyerekezo za zaka khumi-ziyenera kuwonetsa kusintha kwa mabatire, kutsitsimula kwaukadaulo, komanso kusatsimikizika kwa malonda. Magulu azachuma adziwa zoyenera kuchita ndi izi.
Kuyerekeza kwa Zogula ndi Zachuma
Kugula-kamodzi:Lipirani patsogolo, khalani ndi chilichonse, zotsika kwambiri-zokwera mtengo, koma kutsika kwandalama kwachulukidwe komanso chiwopsezo cha kutha kwa ntchito ndikusungidwa.
Finance Lease:Malipiro afikira zaka zitatu kapena zisanu,-zokhoma msonkho wa renti, koma mtengo wake ndi wokwera ndi 20%. Kumvetsetsa yemwe ali ndi zida zogwirira ntchito ndikofunikira.
Mtundu wa RaaS:Kulembetsa pamwezi, zonse zikuphatikizidwa, pafupifupi palibe mtengo wam'tsogolo. Zokwera mtengo kwambiri pazaka zisanu-mwina 50% kuposa kugula kwenikweni. Koma zabwino kuyesa madzi.
Pali njira zosakanikirana. Thandizo la boma likupezeka m'madera ena. Mapindu a msonkho wa kuchepa kwa mtengo alipo. Magulu azachuma akuyenera kuphatikizidwa kuti adziwe zambiri.
Market Price Reality
Ndi gawo la ogulitsa:Mitundu yapadziko lonse lapansi monga SES-imagotag ndi Pricer charge premium-makumi asanu ndi limodzi mpaka makumi asanu ndi awiri yuankwa zilembo za 2.13-inch. Atsogoleri apakhomo monga Hanshow ndi Zkong ali mumakumi atatu{0}chinachakeosiyanasiyana. Ma brand ang'onoang'ono amakankhira pansikhumi ndi zisanu ndi ziwiri kapena khumi ndi zisanu ndi zitatu za yuankoma khalidwe limasiyanasiyana.
Kuchotsera mphamvu:15% kuchotsera pa mayunitsi 10,000, 25% kapena kupitilira apo 50,000. Makampani a Chain ali ndi mwayi.
Mitengo ikutsikabe:Pafupifupi 10% pachaka kwa zaka zisanu zapitazi. Osati mwachangu? Kudikira kungapindule. Koma musadikire mpaka kalekale.
Malingaliro Omaliza
Yambani ndi malo ogulitsa amodzi kapena awiri.Kuthamanga kwa miyezi itatu kapena isanu ndi umodzi. Sungani deta yeniyeni. Zowona nthawi zambiri zimawoneka mosiyana ndi zomwe zikuyembekezeka.
Pamakontrakitala: musamangoganizira zamtengo wagawo. Magawo oyambira masiteshoni, mawu opereka laisensi yamapulogalamu, nthawi yoyankhira sevisi, mitengo yotsalira, zigamulo zotuluka{1}}zina zonse.Limbikirani mitengo yamagulu, chitetezo chamitengo, komanso kusuntha kwa data.
Kusintha kwamitengo ya masheya a ESL kwa nthawi yayitali ikuwonekera bwino patsamba lino la mbiri yamtengo wosinthana . Pamalo ogulitsira ambiri odziyimira pawokha, sikungakhale "koyenera" kuchita nawo pakadali pano. Koma kwa mabizinesi omwe ali ndi mitengo yamitengo, omwe akupita patsogolo pamalonda a omnichannel, kapena omwe akukumana ndi chiwopsezo chachikulu chantchito, ndikofunikira kuunikanso kwambiri.
