Yendani m'malo ogulitsira amakono, ndipo mutha kuwona zowonera zazing'ono zamagetsi zomwe zili m'mphepete mwa alumali zomwe zalowa m'malo mwazolemba zamapepala.
Pamwambapa, izi zikuwoneka ngati kusintha kosavuta-kuchoka pamapepala kupita ku zowonera. Koma mukafufuza mozama, mupeza kuti kuseri kwa ukadaulo wowoneka ngati wosavutawu pali kusintha kwakukulu mumalingaliro amalonda, zovuta zamabizinesi, zovuta zakusankha zaukadaulo, ndi mikangano yamakhalidwe yomwe sinakambiranebe mokwanira.
ESL-osati ziganizo zachiphamaso monga "kupulumutsa anthu ogwira ntchito" kapena "ndalama zambiri zoyamba," koma kuzama mu mfundo zaukadaulo, malingaliro a zachuma, psychology ya ogula, malire azamalamulo, ndi zenizeni za msika.
Chidule
ESL imamveka kwa mtundu wina wa ogulitsa, ndipo ena onse mwina akuwononga ndalama zawo.
Ngati wogulitsa akugulitsa 50+ masitolo, akusintha mitengo tsiku ndi tsiku, ndipo waikapo ndalama zambiri kuti agwirizane ndi makina a backend{1}ndiye kuti ESL ingakhale yomveka. Ndiwo mbiri. Kupanda kutero, ogulitsa mwina akugula ukadaulo wodula kuti athetse vuto lomwe alibe.
Kodi ESL Ndi Chiyani?
Lebulo la shelufu yamagetsi ndi gawo laling'ono lowonetsera opanda zingwe. Lili ndi zigawo zitatu zazikulu: achiwonetsero cha skrini, a kulumikizana module,ndi adongosolo mphamvu. Zolemba izi zimalumikizana ndi kasamalidwe ka backend kudzera pa ma network opanda zingwe. Ogulitsa atha kusintha mitengo kapena zambiri zazinthu mu makina apakati, ndipo zosinthazo zimagwirizana ndi-zolemba za sitolo mkati mwa masekondi kapena mphindi.
Chigawo chilichonse chimakhala ndi zisankho zaukadaulo zomwe zimakhudza momwe ESL imagwirira ntchito mu-kutumiza kwenikweni padziko lonse lapansi.
E-inkiamalamulira. Pali mamiliyoni a makapisozi ang'onoang'ono odzazidwa ndi tinthu takuda ndi zoyera. Amenyani ndi magetsi, ndipo tinthu tating'onoting'ono timakonzekeranso kuti tipange malemba kapena chithunzi chomwe mukufuna. Tinthu ting'onoting'ono timeneti takhazikika, timakhalabe -palibe mphamvu yofunikira kukonza zowonetsera. Ndicho chifukwa chake zinthu izi zimatha zaka 5 mpaka 10 pa batire imodzi. Amawerengedwanso padzuwa, zomwe zimafunikira kwambiri m'masitolo okhala ndi mawindo akulu. Zoipa zake? Kutsitsimula pang'onopang'ono{9}skrini idzang'anima ndi kunyezimira kwa sekondi imodzi kapena ziwiri pamene zosintha. Mitundu yochepa, makamaka yakuda ndi yoyera mwina yofiira kapena yachikasu pamtengo wowonjezera. Ndipo samachita bwino pakazizira, zomwe zimakhala zovuta kwambiri mumsewu wafiriji.
Zojambula za LCDndizofanana kwenikweni ndi zowonera pa smartphone, zokhala ndi mitundu yolemera komanso mitengo yotsitsimutsa mwachangu, yotha kuwonetsa zomwe zili zamphamvu komanso makanema. Amafuna mphamvu mosalekeza kuti asunge chiwonetserochi ndipo nthawi zambiri amangogwiritsidwa ntchito pazinthu zina monga zotsatsira zomaliza.Mawonekedwe agawidwendizofanana ndi zowonera zowerengera-zotsika mtengo koma zocheperako, ndipo pang'onopang'ono zikuchotsedwa pamsika.
Kusamalira Chenicheni
Ogulitsa nthawi zambiri amavomereza kuti ESL ikhoza "kukhazikitsidwa ndi kuiwala," ikuyenda kwa zaka zambiri popanda kulowererapo. Chowonadi sichikhala chosangalatsa. Zaka 5-10 moyo wa batri ndi wongoyerekeza m'mikhalidwe yabwino. Utali wamoyo weniweni umatengera kuchuluka kwa zosintha, kutentha kozungulira, kulumikizana, ndi zina. Pazambiri-zosintha pafupipafupi, mabatire angafunike kusinthidwa pakadutsa 3-zaka 4. Ndipo kusintha mabatire ndi ntchito yowawa kwambiri - lebulo lililonse liyenera kuyang'aniridwa kuti liwone kuchuluka kwa charger, kuchotsedwa, kusinthidwa batire, ndikuyikanso. Woyang'anira sitolo wina anafotokoza kuti masiku osintha batire amamva ngati kuphulitsa mabomba, kuopa kuthyola zilembo. Kulephera kwa zida kulinso kosapeweka. Kuwonongeka kwa skrini, kulephera kwa module yolumikizirana, ndi kusweka kwa bracket zonse zitha kuchitika. Kwa sitolo yokhala ndi zilembo masauzande ambiri, kuchita ndi zolemba zolakwika mazana angapo pachaka ndizabwinobwino.
Kutentha sensitivityamanyalanyazidwa ndi ogulitsa ambiri. E-Liwiro lotsitsimutsa inki limatsika kwambiri pakatentha ndipo mwina silingagwire bwino ntchito. Kulephera kwa zilembo za ESL mufiriji ndi magawo afiriji ndizokwera kwambiri kuposa mashelefu ozungulira otentha. Ogulitsa ena agulako{4}}mitundu yotsika kwambiri ya maderawa, zomwe zimadula kwambiri.
Kuyimira mitundundi malire ena. Ma ESL ambiri amatha kuwonetsa zakuda ndi zoyera, ndi zinthu zina zomwe zimathandizira mtundu wachitatu. Zolemba zamapepala zenizeni-zamtundu{3}}ndi zokwera mtengo ndipo zimathamanga pang'onopang'ono zotsitsimutsa komanso moyo waufupi. Zithunzi zotsatsira zolemera komanso zokongola zimafunikirabe zida zosindikizidwa zachikhalidwe.
Technical Infrastructure
Zigbeeanali muyezo wakale,BLEikuyamba, mavenda ena amakankhira njira zomwe zimapangitsa kuti mavenda atseke-mkati. Kusankha wogulitsa wamkulu pogwiritsa ntchito BLE ndikofunikira. Ma projekiti a Retailer ESL salephera chifukwa chosankha ma protocol. Zolephera zimachitika pazifukwa zina zomwe takambirana pansipa.
Dongosolo lathunthu la ESL ndilambiri kuposa zolemba zokha. Kumbuyo kumafuna mapulogalamu oyang'anira kuti asunge nkhokwe yazinthu, kukhazikitsa malamulo amitengo, ndikukonzekera ntchito zosintha. Mu-sitolo, zipata zoyankhulirana ziyenera kutumizidwa-zipatazi zimalandila malamulo obwereranso ndikuwulutsa kuma malebo. Masitolo akuluakulu angafunikire zipata zambiri kuti atsimikizire kufalikira.
Zomangamanga zapakatiimayika zonse zokonzedwa mumtambo kapena maseva aku likulu, kupangitsa kuti kasamalidwe kogwirizana kukhala kosavuta, koma ndi kudalira kwakukulu kwa netiweki-sitolo ikataya intaneti, zosintha zamitengo zimayimitsidwa.Zomangamanga zamakompyuta m'mphepeteimagwiritsa ntchito mphamvu zogwirira ntchito kwanuko pamlingo wa sitolo, zomwe zimalola kuti zipitirire kugwira ntchito panthawi yazimitsa, koma zimawonjezera zovuta ndi kukonzanso kwa zida zam'deralo.
Ndiwo maziko aukadaulo. Chofunika kwambiri ndi chakuti ngati chilichonse mwa izi chikumasulira kukhala phindu lenileni pazochitika zinazake-kumene zinthu zimakhala zosangalatsa.
Nthano Yosunga Ntchito
Kuchepetsa mtengo wa ntchito nthawi zambiri amakokometsedwa ndi ogulitsa. Utsogoleri wa gulu lina lachigawo poyamba unali wokondwa, poganiza kuti atha kuthetsa maudindo awiri a kalaliki wa masheya. Powerengera kuchuluka kwa nthawi yogwira ntchito yomwe idagwiritsidwa ntchito posintha mitengo{2}}zidakhala pafupifupi maola khumi pa sabata, ndipo zidachitika ndi ogwira ntchito asanatsegule m'mawa, osawerengera ngati ntchito yowonjezera. Kusintha kwa mtengo wa mapepala nthawi zambiri kumachitika ndi ogwira ntchito m'sitolo panthawi yopuma ndipo safuna kulembedwa ntchito yowonjezera. Kuphatikiza apo, dongosolo la ESL palokha limafunikira ogwira ntchito kuti awunikenso tsiku ndi tsiku, kusintha ma batri, ndi kuthetsa mavuto. Ogulitsa ambiri amapanga "ndalama zosungira ntchito" malo ogulitsa kwambiri pakuwerengera kwa ROI, kuti apeze ndalama zenizeni zochepera zomwe amayembekeza.
Inde, m'malo mwa mitengo yamtengo wapatali yamapepala ndizovuta kwambiri. Malo ogulitsira ambiri okhala ndi ma SKU masauzande ambiri amatha kukhala ndi mitengo mazana kapena masauzande kuti asinthe sabata iliyonse. Ogwira ntchito akuyenera kusindikiza ma tag atsopano, kudutsa mipata kuti apeze zinthu zofananira, kusintha ma tag akale, ndikuwonetsetsa kuti ma tag akugwirizana bwino ndi malonda. Kuchita izi sikungotengera nthawi-kungotengera nthawi komanso zolakwika-nthawi zambiri-ma tag amitengo olakwika kumabweretsa mikangano yolipira komanso ngakhale zamalamulo.
ESL imasintha ndondomekoyi. Kusintha kwamitengo kumapangidwa mu dongosolo lakumbuyo ndikugwirizanitsa zokha ku zilembo zonse kudzera pa netiweki yopanda zingwe. Ntchito yonseyo imatha kumalizidwa mumphindi ndikulondola kuyandikira 100%.
Koma kupindula kumeneku sikumangotanthauza kuchepetsa chiwerengero cha anthu.
Mitengo Yamphamvu: Malingaliro Amtengo Weniweni
Kwa ogulitsa omwe amaganizira kwambiri za ESL,Kuthekera kwamitengo ndi chifukwa chenicheni choyenera kuyikapo ndalama. Mitengo yamapepala yachikale imapangitsa kusintha mitengo kukhala yokwera-yokwera mtengo, kotero ogulitsa amakonda kusunga mitengo yokhazikika. ESL imachepetsa mtengo wocheperako wa zosintha zamitengo kufika pafupi ndi ziro, kupangitsa kusintha kwamitengo pafupipafupi.
Izi zimatsegula njira zingapo: zenizeni-kuyankha kwanthawi yake pakusintha mitengo kwa omwe akupikisana nawo; mitengo ingasinthe malinga ndi mmene zinthu zilili{1}}kuchotsera zinthu zatsopano zimene zatsala pang'ono kutha kuti ntchito yake ichepe; kukhazikitsa mitengo yosiyanasiyana nthawi zosiyanasiyana masana-monga kukweza mitengo yazakudya zomwe zakonzedwa nthawi ya nkhomaliro, kuchotsera mkate usiku kuti muchotse zinthu zonse.
Akatswiri azachuma ali ndi mawu oti izi -tsankho lamtengo. Njira yoipitsitsa, yomwe ogulitsa amalipira munthu aliyense ndalama zonse zomwe angamulipire, ndizotheka mwaukadaulo koma zoletsedwa mwalamulo ndi malamulo{1}}. Zomwe ESL imathandizira ndi mawonekedwe ocheperako: mitengo yosiyana nthawi zosiyanasiyana kapena magawo amakasitomala. Ndizovomerezeka pafupifupi kulikonse ndipo ndizomwe ogulitsa ambiri akuchita.
Zokhumudwitsa m'makampani awa: ogulitsa amagulitsa ESL ngati ntchito-ukadaulo wopulumutsa pomwe malingaliro amtengo weniweni ndi kuthekera kosintha mitengo. Koma kusinthasintha kwamitengo kumafuna njira zamtengo wapatali, kusanthula deta mwamphamvu, ndi kulankhulana mosamala ndi ogula{{2}kuthekera kumene ogulitsa ambiri sanapange.Kugula ESL popanda maziko awa kuli ngati kugula galimoto yothamanga popanda kudziwa kuyendetsa ndodo.
Consumer Backlash
EU ikukumana ndi mitengo ya digito pansi pa DSA ndi DMA. Ku US zimasiyanasiyana ndi mayiko.
Kusintha kwamitengo pafupipafupi kumatha kuwonongekanangula wamtengo. Muzogulitsa zachikhalidwe, ogula amakumbukira "mtengo wamba" wa zinthu zomwe zimagulidwa pafupipafupi ndipo amagwiritsa ntchito izi kuweruza kukopa kwa zotsatsa. Mitengo ikasintha pafupipafupi, nangula wamitengoyo akhoza kufooketsedwa.
Chovuta kwambiri ndikumverera kwa "kusinthidwa." Ogula akazindikira kuti ogulitsa akugwiritsa ntchito mitengo yamtengo wapatali, angamve ngati akuyendetsedwa. M'zaka zaposachedwa, malo ochezera a pa Intaneti nthawi zina amawona ogula akudandaula kuti masitolo akuluakulu "mitengo yosiyana ndi yomwe muli" kapena "mitengo imasiyana m'mawa ndi madzulo." Ngakhale kuti nthawi zambiri kusamvetsetsana, chiopsezo cha mbiri chimakhala chenicheni. Malo ogulitsira ena aku US omwe amayesa kugwiritsa ntchito nthawi{{6}mitengo yotengera nthawi adayimitsa kuyesa kwawo chifukwa chotsutsidwa kwambiri pa intaneti.
Pali kugawanika kochititsa chidwi. Ogula achichepere akuwoneka kuti ali bwino chifukwa mitengo ikusintha-mwina chifukwa adazolowera mitengo ya Uber komanso kusinthasintha kwamitengo ya Amazon. Makasitomala okalamba amakhumudwa kwambiri. Woyang'anira sitolo wina adanenanso kuti mayi wina wachikulire adamuimba mlandu "obera akuluakulu" ataona kuti mtengo wa juwisi walalanje wasintha kuchokera paulendo wake womaliza. Sizinalinso mitengo yosinthika-kungotsatsira nthawi zonse. Koma ndizovuta zomwe ogulitsa amakumana nazo.
Kusanthula Mtengo
Ogulitsa akamayesa ndalama za ESL, kuwerengera kwa ROI nthawi zambiri kumakhala ndi zokondera mwadongosolo. Kuchepetsa mtengo wa ogwira ntchito kumangoyerekeza chifukwa ntchito yoloŵa m'malo mwa mtengo nthawi zambiri imachitika nthawi yopuma-panthawi yomwe antchito sakukwanira mokwanira. Ubwino wamitengo yamphamvu ndizovuta kuneneratu molondola; Kuchulukira kwamitengo yamitengo kungayambitse kubweza kwa ogula. Ndalama zobisika zimachepetsedwa kapena kuzisiyidwa kwathunthu.
Kugula kwa Hardwarendi chiyambi chabe. Mtengo wa lebulo limodzi la ESL umasiyana ndi kukula, mawonekedwe, ndi voliyumu yogulira, kuyambira pa madola angapo mpaka makumi a madola. Malo ogulitsira akulu angafunikire zilembo masauzande ambiri. Ndiye palindalama za zomangamanga-zipata zolumikizirana, kukweza zida za netiweki, zolipiritsa zolembetsera mapulogalamu owongolera. Palinsondalama zotumizira-kutumiza koyamba kwa sitolo yayikulu kungatenge milungu ingapo komanso gulu la akatswiri.
Chonyalanyazidwa kwambiri ndikuphatikiza mtengo. Machitidwe a ESL amafunika kulumikizana ndi machitidwe a POS omwe alipo, machitidwe a ERP, ndi machitidwe oyendetsera zinthu. Machitidwewa nthawi zambiri amachokera kwa ogulitsa osiyanasiyana ndipo amagwiritsa ntchito mitundu yosiyanasiyana ya deta ndi mawonekedwe a mawonekedwe. Kuchedwa kuphatikizika kwamakina ndi chizolowezi-ntchito yomwe idakonzedweratu kuti itenge miyezi ingapo nthawi zambiri imapitilira kwa theka la chaka kapena ngakhale chaka, makamaka m'masitolo omwe akugwiritsabe ntchito makina akale olipira. Izi ndizofala kwambiri m'makampani.
Ndalama zophunzitsirandi kupitirizandalama zoyendetsera ntchito ndi kukonzasichinganyalanyazidwenso. Mabatire amafunikira kusinthidwa pafupipafupi, zilembo zolakwika zimafunika kukonzedwa kapena kusinthidwa, ndipo mapulogalamu amafunikira kuwongolera ndi kukonzanso. Pokhapokha powonjezera ndalama zonsezi mungathe kuwerengera zoonaMtengo Wonse wa Mwini (TCO).
Mtengo wamwayizikuyeneranso kuganiziridwa-ndalama zomwe zidayikidwa mu ESL zikanagwiritsidwa ntchito kukonzanso sitolo, e-kukweza malonda, kapena kukhathamiritsa kwa chain chain optimization.
Target Market
ESL economics ili ndi chuma chodziwika bwino. Ogulitsa maunyolo akuluakulu atha kupeza mitengo yabwino yogulira, kufalitsa mtengo wokhazikika, komanso kusinthasintha kwamitengo pafupipafupi, ndipamenenso zabwino zake zimawonekera.
Kwa ogulitsa ang'onoang'ono odziimira okha, zinthu ndizosiyana kwambiri. Ngati sitolo ili ndi ma SKU ochepera 5,000 ndi zosintha zosakwana 50 pa sabata, kubweza kwa ndalama za ESL kungatenge zaka zoposa 7 kuti zizindikire. Kwa ogulitsa ang'onoang'ono ndi apakatikati, iyi si ndalama zokwanira.
Ogula zakudya ambiri apakati-awononga ndalama zisanu ndi imodzi pamapulojekiti a ESL omwe apereka mwina 20% ya ROI yolonjezedwa.Ambiri odziyimira pawokha komanso maunyolo ang'onoang'ono achigawo ayenera kuchokapo.Zomwezo zimapita kumasitolo kumene dipatimenti ya IT kwenikweni ndi "yemwe amadziwa makompyuta," kapena aliyense amene cholinga chake chachikulu ndi "opikisana nawo akuchita." Chomaliza chimenecho ndi chofala kuposa momwe amayembekezera, ndipo ndi chifukwa chowopsa chowonongera ndalama zotere.
Mavuto Ambiri
Zolakwika za kusankha kwaukadaulondizovuta kwambiri. Ogulitsa ena amasankha njira za mavenda ang'onoang'ono kuti asunge ndalama, koma anapeza kuti wogulitsayo wapezedwa, wasokonekera, kapena wasokonekera, ndipo ntchito zolondolera{1}zikulephera kuchita. Pamapeto pake amayenera kusintha zilembo zonse zomwe zidatumizidwa. Milandu yotereyi imamveka nthawi ndi nthawi m'makampani, ndipo zotayika nthawi zambiri zimafika mamiliyoni.
Nkhani zakuphatikiza zakambidwa kale ndipo sizibwerezedwanso.
Pali mfundo ina yomwe ambiri samayiyembekezera:kukana antchito. Si zachilendo kukumana ndi otsutsa mabungwe kapena mgwirizano wosagwirizana ndi ogwira ntchito panthawi yotumizidwa ndi ESL, nkhawa kuti izi zidzachititsa kuti anthu asiye ntchito. Ngakhale oyang'anira akulonjeza kuti palibe kuchotsedwa ntchito, kuchedwa kwa polojekiti komanso kufunikira kwa kulumikizana kwakukulu ndi kukambirana kumachitika nthawi ndi nthawi.
Mfundo Zowonjezera
Mtengo wa ESL sunangokhala pakuwonetsa mitengo komanso kukhala gawo lazinthu zonse zama digito. Pamene machitidwe a ESL aphatikizana ndi kasamalidwe ka zinthu, POS, ndi ERP, ntchito zanzeru zitha kukwaniritsidwa. Dongosololi limatha kuyang'anira kuchuluka kwa malonda ndi kuchuluka kwa zinthu, kupangitsa kuti mitengo ikwezedwe ikakwera kwambiri, ndikutumiza zidziwitso zakubwezeretsanso katundu zikachepa. Ma ESL ena otsogola alinso ndi nyali zowunikira za LED zomwe zingagwiritsidwe ntchito posankha zinthu-ogwira ntchito akakonza maoda a pa intaneti, chizindikiro cha chinthu chomwe mukufuna chimawalira mwachangu.
Kulumikizana uku kumafuna kuphatikizika kwakukulu kwadongosolo, komwe ndi chimodzi mwazovuta zazikulu zotumizira ESL.
Makasitomala amawonjezedwanso pang'ono-palibenso "mtengo umodzi pashelefu, winanso pa nthawi yolembetsa". Ma ESL amakono akhoza kusonyeza zambiri monga chiyambi, zakudya, ndi -mitengo yokha. Ponena za momwe angayendetsere zachilengedwe zomwe ogulitsa ena amalimbikitsa, kukayikira kuli koyenera. Inde, moyo wazaka 5-10 mwina umaposa kugwiritsa ntchito mapepala mosalekeza, koma maphunziro okhwima omwe amachotsa zitsulo ndi zinyalala zamagetsi akusowa. Si chifukwa chogulira ESL.
Mawu Omaliza
Kwa iwo omwe adakali ndi chidwi, kuyamba ndi woyendetsa ndege weniweni m'masitolo awiri kapena atatu ndikofunikira. Kuyeza zonse mosavutikira kwa miyezi isanu ndi umodzi musanasaine unyolo-mgwirizano wapadziko lonse ndikofunikira-zidziwitso zolimba kuchokera kuzomwe munthu akuchita ziyenera kuwonetsa chisankho. Ogulitsa adzakankhira kudzipereka koyambirira. Kukaniza m'pofunika.
ESL ndi chida champhamvu kwa ogulitsa oyenera. Koma "wogulitsa bwino" ndi gulu laling'ono kwambiri kuposa momwe makampani amafuna kuti ogulitsa azikhulupirira.
